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An introduction to mcdonaldization
Impact of McDonald's in America in terms of business environment
An introduction to mcdonaldization
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The theory of “McDonaldization” describes the way different aspects of the modern world are taking on more and more of the “principles of the fast food restaurant” (Ritzer 1). Obviously, the term stems from the restaurant “McDonald’s” itself; however, McDonaldization is present in many restaurants, industries, politics, religion, and many aspects of social life as well. For example, the music industry has become increasingly McDonaldized. Artists are expected to produce many albums in a certain amount of time, they are expected to look the same and sound the same at any concerts they give, and most popular music is created through Auto Tune and producers cutting and pasting snippets of a song together. The modern idea of going on vacation is similarly McDonaldized. For example, you can go to another country, hire a tour guide to show you as many of the most popular spots as possible, as fast as possible. Your picture is taken in front of certain attractions, you are taken to certain places to eat, and you stay in certain places. It’s very efficient, the cost is easily calculated, and it’s incredibly predictable. For this paper, I will …show more content…
Schools become an iron cage, because students are trapped in that particular school system and “their basic humanity [is] denied” (Ritzer 33). The testing structures, such as the ACT, strict dress codes, strict codes of conduct, and extremely stringent rules create an iron cage for the students, and they have no choice but to return to that cage every
In today’s world, technology and current norms drive a large portion of everyday life that the vocabulary becomes a common universal language. For example, if you don’t know or understand something, just “google” or ask “siri” about it, write a “blog” about a recent experience, or witnessed the latest “post” that has received over 1.6K “likes”. George Ritzer describes the same thing with the fast food restaurant McDonald’s in his video “The McDonaldization of Society”. He defines McDonaldization as the process by which principles of the fast food restaurant have begun to overflow and dominate all aspects of our world.
A definite correlation between impoverished school districts and disciplinary action can be seen throughout the U.S. This increase in security and authoritarianism teaches poor children their future place in society by inducing “fear of authority and habits of obedience.” He also mentions that corporations often target the least prosperous districts to market their products under the guise of “educational tools.” These schools often discourage creative thought and teach students that reading is dull and tedious as well. Conversely, the financially secure children can avoid public schools altogether by attending private school, or go to a public school with monetary advantages due to its location.
Labaree discusses how the United State’s education is in a school syndrome, as people in America want schools to teach society’s ideals as well as let people express their individuality. These two demands are polar opposites that cannot be achieved. As the focus goes towards balancing these in hopes of improving society as a whole, the bettering of actual student learning is put on pause. Labaree talks about the beginning of education reform, in the 19th century, being the most successful in developing society; however, as education reform continued throughout time, its effectiveness wore off. He then addresses how the desire for education reform is more about improving society than it is about learning. He finishes his argument by providing possible solutions to fixing this problem, but states that fixing this problem will never happen because no one is willing to give up both demands. Overall, Labaree goes in wonderful detail explaining the problems of education reform. What made me choose this article was that he addressed the desire that people have on school systems in promoting both society normality and individuality. This correlates well with my topic in whether public school systems promote conformist ideals or individuality.
“‘Look inside a high school, and you are looking in a mirror, under bright lights. How we treat our children, what they see and learn from us, tell us what is healthy and what is sick and more about who we are than we may want to know (Gibbs, 1999).’”(Beger 119). Essayist and managing editor of Time Magazine, Nancy Gibbs tells the public of how unappealing public schools have become due to their carelessness and negligence. Consequently, schools have become power crazed institutions that punish students in the place of a parent. Thus, schools that operate in this manner have begun to scare the public, and it has brought forth court cases because schools searched students unconstitutionally. The Supreme Court of the United State should revise
It’s no surprise that there are faults within our schools in today’s society. As both authors’ point out if our educational system is
We live in a society where we are surrounded by people telling us that school/education and being educated is the only way to succeed. However, the school system is not up to the standards we want it to uphold. There are three issues we discuss the most which are the government, the student, and the teacher. In John Taylor Gatto 's essay “Against School”, we see the inside perspective of the educational system from the view of a teacher. In “I Just Wanna Be Average”, an essay written by Mike Rose, we hear a student 's experience of being in a vocational class in the lower level class in the educational system when he was supposed to be in the higher class.
As Source A stated, “forced schooling: six classes a day, five days a week, nine months a year, for twelve years.” Source B also outlines the strict scheduales in schooling by presenting a bell scheduale that is followed every day in a public school. Both Source A and Source B present arguments about the ridig structure of the school system. There is very little individuality within school days, students are required to be in every class and repeat these expections for twelve years. As Source E adds, “nothing of what it costs to repair the damage that these angry and resentful prisoners do every time they get a chance.” Source E is quick to compare America’s school system to America’s prison system in that public school presents structured days in oder to promote conformity to all. These constant and long school says that America’s kids are exposed to every day hardly promote creativity, free time, or individuality for children. Instead, it promotes conformity and teaches kids to be able to sit for eight hours a day bored out of their
This essay focuses on the topic of globalization, taking along several other factors with it. Increasingly in the world, it becomes obvious that the globalization is affecting almost all the businesses of the world. Every market in some way or the other is following the principles of globalization. For example, McDonalds is a chain of restaurants working in collaboration to deliver their customers with the best product and to achieve this McDonalds follows the concepts of globalization. This essay will discuss anc ethnographic study at McDonalds examining whether it confirms or denies the claims made about globalization.
The purpose of this research is to provide a substantial assessment/explanation/analysis of the degree to which the McDonald’s operates based on a universal cultural or whether it is most strongly influenced by the national culture of that country. The researcher will explain how McDonald’s uses diversity and organizational initiatives to contribute to the corporate bottom line. Finally, the researcher will evaluate the company’s bottom-line rationale for diversity initiatives.
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive external and internal business environment to take proper business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very effective manner that makes it a market leader in providing fast food services all over the world. By enforcing suitable strategies, McDonalds can increase its level of sales and will also help in upgrading as well as sustaining the market by acquiring competitive advantage (Schoenberg, Collier and Bowman, 2013).
The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand without having to pay such a large initial cost to open a new store since the franchise purchaser pays a cost to open the business. As well, the company can regulate many of the business activities so that there is a sense of consistency throughout all of the locations. The purchaser is allowed to use the trademarks and goods of the franchise which already have a large market presence. As well, they are provided with training and work standards by the company to help their business run smoothly (Kalnins & Lafontaine, 2004, p.761). Looking at the business model of the world’s largest food retailer, McDonald’s, provides great insight into franchising and business growth in general as well a better understanding of a global business that utilizes the franchising technique.
Competition Among Fast Food Chains MARKETING INFORMATION NEEDED FOR THE FAST FOOD INDUSTRY. To begin with, for the fast food industry around the world, the leading fast food chains marketing information is wrapped around convenience location, changing preferences, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From a marketing perspective, location for the fast food service to the potential customers is most important, according to Maritz Marketing Research. A recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer a convenient location for their fast food.