The Old Spice body washes commercial” The Man Your Man could smell like” was aired during the 2010 Super Bowl. In the beginning of the commercial, Old Spice man located in the bathroom and standing in a towel, bare-chested. Old spice man said “Hello ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to old spice, he could smell like he’s me.”(Old Spice). Old spice man asks his audience this question as he transitions from the bathroom, to the sailboat, and riding on a horse. The commercial ends with Old Spice man saying he’s on a horse. The camera zooms out and unveils to the audience that he was sitting on top of the horse. The Old Spice commercial targets their male audiences on how to attract a woman and what woman description of a perfect man. The company able to grabs their audience’s emotion and thinking that the Old Spice body wash can convert man into being perfect. The commercial uses ethos, pathos, and logos in order to persuade the audience to buy the Old Spice body wash; however, the company had reach connection to females but targets male audience.
The slogan “man your man smell like” spoke towards the audience especially towards the females. The Old Spice man’s voice was well-expressed which grabs the female audience attention. The commercial grabs their attention because Old Spice man wearing nothing but a towel; this scene generated an appeal to emotion. These commercial appeals to the logos because it makes the female audience to buy their husband or boyfriend Old Spice body wash. The commercial, makes the female audience be under the impression if she brought the body wash, she could have ...
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...attractive and well-built and that most men wanted to become like him. The commercial’s message towards male audience are they should buy the Old Spice body wash, so they can look, smell, and become exactly alike the sport athletes and male actors you see on television shows or movies. Also, the commercial sends a negative message that would affect men emotionally by saying that they’re not manly enough and not making their women happy. The company used Isaiah as in an example that he’s better than you and can give your woman more attention than you can give her. However, if they used Old Spice body wash, they can smell like utmost man and become the ideal man that she been looking for. Producers and director wanted male audience to react to the commercial and attacking them about their manliness, pride and lack of confidence in able to keep their woman happy.
By quoting the commercial, and analyzing the logos and pathos, and ethos it uses, Gray has adequately used the rhetorical appeal of logos. She also supports her statements by comparing the Hanes commercial to other underwear commericials. “Underwear commercials in general seem to abound in their portrayal of morning sunrises and beautiful people making beds.” Throughout the entire article, from her describing the scene of the commercial, to talking about the stereotypical men, women, and underwear commercials, she is able to stir emotion from the audience. “Women on the other hand…know how to be women…Just show a woman good old fashioned love scene and most likely she’s sold.” Because Gray was just a Freshmen in college when she wrote this essay, she does not establish credibility in terms of her
It clearly depicts characteristics of Craig’s men’s men and men’s women. Firstly, the commercial was aired during sports related shows, which a lot of men tend to watch. The lead male in the commercial was muscular and handsome, radiating clear masculinity. He is also has unchallenged freedom since he is not portrayed as being tied down to any responsibility. In addition, Craig states that, “On the other hand, the absence of women must not suggest homosexuality. Men’s men are clearly heterosexual.” His point is that even if there are no women in the commercial, there has to be a clear indicator that the men are not homosexuals. Indicators include that men in ads are heterosexuals are that more than two males are present and the men are introduced as brothers.
Perfume is important for a woman because its emphasize the style and mood that woman’s wear. A quote by Joybell C, “You are never fully dressed without perfume.” The ideal woman is an assortment of beauty, love, and attraction. Dior and Lanvin produce famous print ads that advertise women’s perfume. In Dior ad, it showed their new perfume called, “‘Miss Dior Blooming Bouquets.” which Natalie Portman partially clad in a wedding dress and she wear a black sexy body suit behind it. The white round shape words are in the middle of the ads, and the pink bottle of perfume is at the bottom. Lanvin’s perfume is called, “Marry Me”. A couple riding a bicycle together having a good time and staring at each other’s eyes which represent love
All of the people on his body are working together to show that whoever uses this shower gel, others will want to be around. Old Spice’s statement that they put at the bottom of the advertisement flows smoothly with what is going on. The statement does not catch a person’s eye right away, since the snow-covered man is the main feature. After analyzing all the people on the man, then scanning towards the bottom of the advertisement people may finally read the statement, only then will the ad make sense. This advertisement is not so overloaded or extreme that it stresses people out or confuses them. The winter theme works together to show the eight hours of ice, wind, and freedom (Procter & Gamble 1). Especially, when people in the advertisement are skiing, bobsledding, climbing, or sitting in a hot tub during the middle of
Have you ever wondered where the saying, ‘a picture says a thousand words’, come from? Well, I do not know who came up with this fantastic phrase, but nonetheless, I will be describing and analyzing two different magazine advertisements, trying to put in words what I think the advertisers wanted consumers to receive when those potential buyers viewed their ads. The two advertisements that I chose, Caress and Secret, try to encourage female consumers of all ages to purchase their hygiene products. Although both ads, Caress and Secret, appeal to the same gender with hygiene goods, they differ in design, text, and message. They attempt to please the female buyer with color, texture, and sexuality. This makes it prevalent, that the agents must grab the attention of possible buyers in order to sell their product. The advertisers must choose a variety of marketing strategies to the reach their targeted consumers.
Though Old Spice targets and appeals to females, they do sell men’s hygiene products, thus, also attracting males and running an ad campaign that males can enjoy. The constant lack of shirts is just enough sexual appeal to catch the audiences’ attention, without driving them away. The caricature of the perfect man, easily enacting a variety of roles, is entertaining for females and males. Additionally, the commercial uses quick transitions and repetition to keep the audiences’ attention and to reinforce the association of Old Spice with the ideal man. Old Spice sells their image as representing the perfect man, and hey if you can’t be him, well you can at least smell like him.
In the old spice commercial, the brand is showing that men are just brainless robots and the women are just hyper-sexual individuals. The setting of the commercial is in a nightclub where women are dress in provocative clothes that come off like they are looking for sexual intention from the men. Men are
at the bus stop, or walking past a shop window. All have some sort of
Hello Ladies, started off the 2010 Old Spice campaign, The Man Your Man Could Smell Like, with this appealing greeting to the lady viewers. After research, the Old Spice team found that just about 60% of all men body wash purchases were by women, which meant the wives and girlfriends were the ones buying the body wash their men use. Old Spice also recognized that during the early 2000s bar soap had started to be replaced by men’s body wash, thus creating a very competitive market and an opportunity for Old Spice to advertise their product. The central persuasion motive of their commercial was to appeal to the women audience, who actually buys the body wash, although Old Spice is advertising a men’s
Advertisements have been utilized for many years to sell products. The very popular company Old Spice, who is one of the top men’s hygienic production companies, is well known for their series of humorous advertising campaigns that uses references to the ideals of what a stereotypical masculine man is supposed to be characterized as. The Old Spice commercial, “The Man Your Man Could Smell Like” that first appeared during the Superbowl in 2010, illustrates that the company successfully utilizes the influence of humor, gender stereotypes, and ethos and pathos to connect emotionally with the audience and persuades men to start using Old Spice Red Zone body wash so that insecure men can become more of a masculine man that females will desire.
Being a young adult, it is often hard to find that perfect scent. Why must the young woman find her perfect scent? In order to grow and express herself as she matures. Choosing two memorable advertisements, “Daisy” by Marc Jacobs and “La Vie Est Belle” by Lancôme, as options. Both are likeable perfume commercials; however, the “Daisy” advertisement is better than the “La Vie Est Belle” advertisement because it plays lively music, uses vibrant colors, portrays happy actresses, and includes a clear selling point.
When the man made the stain, he doesn 't even jump to try and clean it, he simply half -witted apologized and then Ms. Ripa jumps to action. Once everyone is in the laundry room, we see the men go towards the back and the women towards the front. The women seem more interested than the men. In the old spice commercial, gender roles show that the man as a masculine and cocky individual. Since he is a “man”, he is strong and tough, but my “man” isn 't because he uses feminine soap. If my man was to use Old Spice, suddenly he would become more caring towards me and be the man of my dreams. In the Tide commercial, people in society would be subconsciously taught “what men do” and “what women do” as a result because it shows that men can make messes and women would readily clean it up. It shows that women would become overly excited for house work while men can relax which imposed ignorant gender roles. In the Old Spice commercial, people in society would be subconsciously taught “what men do” and “what women do” as a result because to be a “man, man” you need to use Old Spice and if you do not, then you 're a weak individual. It teaches women in society, that your man isn 't all that you want him to be because his usage of feminine soap makes him as “weak” as you, because you 're a
The basic strategy of this kind of gender stereotypes is men will ignore the advertisements by paying more attention on woman if the advertiser includes woman’s image, and if they use male photograph in advertisement it will attract more female consumers. Therefore, people will pay more attention on advertisement and then have more possibility to shape positive attitude of that product, or at least, bear that product in mind when they need to consume it (Courtney and Whipple, 1983, p.74). Moreover, it is not only a strategy to attract more consumers, more importantly; it is a method to stand out in a “male-dominated work environment in advertising”, and it challenges the value of patriarchy and “double sex standards” (Fedorenko, 2015, p.476). However, sexy female image are often controversially critique as gender stereotypes of women in advertising. According to Laura Mulvey’s idea of “male gaze”, it points out that female are sexual objects to men to please them in an “erotic spectacle” (1992, cited in Marcellus, 2009). In Sonata’s ad, this woman dresses sexy in order to be a sexual reward, a tool to attract men and accessory of a successful man. This expression of women object to the idea of feminism that has mentioned before, women is independent, and the reason for being sexy and glamour is not to please men and fulfil male’s desire of sex. So, this advertisement provides a negative feeling for women that reinforce the gender stereotypes of women looks sexy in order to satisfy male’s desire of
The Paco Rabanne Invictus fragrance for men advert, published in 2013, seems to portray how a modern male should appear: strong, muscular, and heavily tattooed while women are perceived as relationship-oriented, and eye-candies: a lightweight drapery hides their private parts whilst revealing their forms. Thus, it reinforces gender stereotypes. As Buying Into Sexy points out sex sells, and people tend to be heavily exposed to adds as well as “music videos that feature plenty of sexual innuendo”. That is why humongous corporations “(create) a certain environment of images that we grow up in and that we become used to (in order to) shape what we know and what we understand about the world”, states Justin Lewis in Mickey Mouse Monopoly. So, how is the ideology of masculinity represented throughout this ad? The warrior-esque man is physically desirable, and irresistible to women. Even though the audiences are aware of the existed hyperbole, they might focus on the experienced feelings of smelling good.
Advertisement is a form of communication that is intended to persuade consumers or a target audience to purchase or to accept the ideas, products or services. In this advertising, Axe uses the power of persuasion, such as attractive women, style, and images which are the key ideas to the product and fragrance to conjure the consumers’ behavior of the perceived images of the product. Axe was originally created in France in 1983 by a company named Unilever and sold in the United States in 2002, and is now the leader of men’s grooming markets. The brand is focused toward gender and the age of the customer. Its market strategy is aimed at males from their teens to their twenties appealing to a new life style product that would increase their luck with the ladies. Axe deodorant ads gives you the apparent need to smell and feel good, but the means of feeling good is mainly through increased sex appeal. This ad assumes that all males buy deodorant solely for the purpose of getting women, and if you do certain things, like buy this product, then all women will be all over you.