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Influences in the fashion industry
The effect of globalization on fashion
Influences in the fashion industry
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Executive Summary
The Australian Fashion industry has advanced drastically over the past 50 years, through style changes and technological advancements. The underlying system has stayed the same within the fashion industry, aside from all the changes. This fashion system, built up of the components of the internal system within the fashion industry and the factors affecting them, is the base guidelines to what the fashion industry is about.
The Australian fashion industry developed it individual identity in the past 20 years, before which it adapted the looks that evolved mainly from Europe.
The Australian fashion industry is mass-market based, with some mid-market and diffusion line brands, as well as very few ready-to-wear brands and haute couture houses.
The industry is structured around physical and online store selling, and promotion is done mainly through television, magazines and word of mouth.
As online shopping continues to become more and more popular and regularly utilised, fashion boutique stores will continue to reduce in numbers.
The seasons, and time of year, affects the Australian fashion industry because we are not in sync with the major fashion capitals of the world, New York, Paris, Milan and London.
Factors that affect the fashion system include culture, location, environmental awareness and the government. The internal components of the system that are being affected include the designers, manufacturing process, sourcing and retailing.
The Australian fashion industry is smaller than the major fashion industries around the world, however has the same goals and underlying systems. The main difference between them however, is the government funding that the Australian Fashion industry does not receive, unli...
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Conclusion
The Australian Fashion industry, however small compared to global markets such as New York and Paris, functions well with high success for the goals they have attempted to achieve. Australia acts as a support network for the other global fashion markets. We learn and gain influence and inspiration from capitals such as Paris to base our trends and fashion on, following the global fashion system. Many of the global fashion markets, including the Australian fashion industry have a high credibility within their area, some more than others. This credibility and value placed on the fashion industry by the consumers themselves, determines the success of the industry as purchases from the customer, and changes in trends and styles is what keep the industry moving. The fashion industry would not exist without change and developments.
Berry, Hannah. “The Fashion Industry: Free to Be an Individual.” The Norton Field Guide to
Australians pride themselves as hard-working, humourous and jovial people, who love the outdoors and good food. But in recent times we notice that Australians, are not being ‘Australian’ enough. Gone are the days where men wore rabbit-fur and trusty leather work-shoes. New York Yankees caps worn backwards and polished white Adidas Superstar sneakers coupled with denims worn below the hips instead have replaced these. Ten years ago, the mentioned situation could only exist in the United States of America. Today we see it happening in almost all major cities and suburbs in Australia (Mengel 2001, pers. comm., 11 Aug)
This essay has examined women’s fashion throughout Australian history and how Australia’s popular culture has helped the change. It was mad clear that women’s fashion has evolved in response to the increased rights and independence of women. This has been shown through images and descriptions of each decade.
The fashion industry is a prime example of the changes to the United States urban economy. Cities can be defined by their density and scale, and New York has one of the highest population, employment, and density levels in the country. New York City is home to the nation’s largest “fashion cluster”, which is due to New York’s historical role as a center for apparel design, production, distribution and marketing. Fashion is strongly aligned with the new creative thrust of economic development and urban policy. The fashion industry is already an economic engine for New York City, due to the fact that creative people and innovations can be strong initiators of urban growth.
Every day is a fashion show and the world is your runway” Coco Chanel World War II changed fashion enormously by rationing clothes, this made it that after WW2 had ended, and the fashion of the war had lingered into some of the most popular trends in the 1950s. Fashion is a relief from worries and a way to express themselves. So designers like Christian Dior wanted to start a new fresh look for women to kind of celebrate the war ending. The effects of war had made women crave glamour and beauty, which changed how people wore clothes on a daily basis and had made the 1950’s the Golden Age of Couture.
This is where and how Carla has become so successful. Trends that are influenced by social changes such as modernization, technological innovation and artistic movements shift the fashion forecast and analysing this is important to also realise how social factors influence the fashion industry. Carla is smart in the way she designs as she looks at the current
Fashion in the 21st century is a big business, as its production employs millions of people and generates billions of dollars in revenue. Fashion has for the past century been, and is still today, used as an indicator of social change and progress, as it changes with the social norms of the society and the political changes of the world (Finkelstein 3). Works Cited Finkelstein, Joanne. A.S.A. & Co. Fashion: An Introduction to Fashion. New York: New York University Press, 1998.
In conclusion, although fast fashion has become a rising trend because of consumer awareness the drawbacks of fast fashion is also on the rise because of augmented realization around climate change, resource deficiency, financial circumstances, the slow-fashion crusade, and ill-fated accidents like the Rana Plaza collapse in Bangladesh that happened in October of 2013, as well as hard-hitting, visually awkward movements from organizations such as Greenpeace. The more people start to become more conscious about the disadvantages of Fast Fashion this is one trend that will soon
The Fashion Industry can be described as a glamorous world with cameras flashing, beautiful models strutting down the runway, in stunning and grand designs. What really goes on behind fashion’s dolled up doors is only an illusion compared to what reality is. Beautiful people, stylish clothing and timeless sophistication all make up the illusion of the glitz and glam of the fashion industry, but behind the curtains countless of models and designers constantly fall victim to this industry’s ever changing wrath. Fashion can be defined as a popular trend especially in styles of dress, ornaments or behavior. A model is a person who poses or displays for art purposes, fashion or other products and advertising. Fashion models are used mainly to promote products focusing mostly on clothing and accessory. The two main type of modeling in the fashion industry is commercial modeling and high fashion modeling. High Fashion models usually work for campaigns, designer’s collections and magazine editorials for high fashion designers. Runway modeling also known as “catwalk modeling” is displaying fashions and is generally performed by high fashion models. In my research paper, my main focus will be the multiple effects on high fashion models based upon the industry’s unregulated standards.
It is necessary to identify fashion and explain the systems apparel industry uses before I start explore the essentiality of fast fashion. According to Dictionary.com, fashion is defined as the prevailing style or custom that is in a current mode and used to express oneself. It can be clothing, accessories, hair, etc. Why certain people like to frequently shop in malls and keep updating apparels in their closets every season? Form psychological perspective, people usually consider clothing as a symbol to show their values, personality and lifestyles to others. Critically, a rapid imaginative change and symbolic expression supports a sense people have about fashion. People believe that an ideal self-identity can be communicated to others through clothing, so figuring out how people make decision when they perceive clothing among different brands and understanding their needs and desires can help apparel industries expending and maintaining market s...
In the early 1800s, France was the sole fashion capital of the world; everyone who was anyone looked towards Paris for inspiration (DeJean, 35). French fashion authority was not disputed until the late twentieth century when Italy emerged as a major fashion hub (DeJean, 80). During the nineteenth century, mass produced clothing was beginning to be marketed and the appearance of department stores was on the rise (Stearns, 211). High fashion looks were being adapted and sold into “midlevel stores” so that the greater public could have what was once only available to the social elite (DeJean, 38). People were obsessed with expensive fashions; wealthy parents were advised not the let their children run around in expensive clothing. People would wait for children dressed in expensive clothing to walk by and then they would kidnap them and steal their clothes to sell for money (DeJean, 39). Accessories were another obsession of France‘s fashion; they felt no outfit was complete without something like jewelry or a shrug to finish off the look and make it all around polished (DeJean, 61). As designers put lines together, marketing began to become important to fashion in the nineteenth century; fashion plates came into use as a way to show off fashion l...
Many people think fashion is just all about design or the clothing that you wear. In fact, the definition is “a popular way of dressing during a particular time or among a particular group of people” (Fashion). Well personally, I think that have got it wrong, and there are many more things about fashion that people do not realize. Consumerism and consumption play a huge role on what fashion is today and what goes into it, and not just about design or designers, but also socially and environmentally. Consumerism and consumption impact the social and environmental aspect of the fashion industry because of what people buy, why they buy things, what type of things they look for in terms of quality or brand, and also where they go to shop.
In Brisbane or other tropical areas, depending on the job function and company culture, men may wear shirts, ties and Bermuda shorts. Many of Australia's top designers have been inspired by an extraordinary range of Australian fashion textiles and cultural influences. In turn, Australian creations, such as those by Wayne Cooper, Collette Dinnigan, Akira Isogawa, Lisa Ho, Martin Grant, Carla Zampatti, Easton Pearson, Michelle Jank and Nicola Finetti are in global demand. Now that you know more about Australia would you ever plan on visiting this beautiful country?
Therefore, in an attempt to both show the gravitas of fashion’s impact and justify its mirroring of times and therefore society, a walkthrough of fashion throughout history and its adaptation is exceedingly appropriate. To begin with, Britain’s Industrial Revolution in the 1850s to 1900s came with the introduction of sewing machines and chemical dyes. However, this movement of clothe manufacturing rendered its availability strictly to the opulent. This is a direct relation to the economical situation of the time, showing that people’s expenses were not directed towards the most up to date fashion i.e. luxury products but rather necessities indicating a slowly developing economy. As we move from the 1900s to the mid 1920s, the inception of the First World War influenced the need for more ‘practical’ garments. To illustrate, one of the greatest designers of the century Paul Poiret, designed his garments in a style known as the Directoire. His dresses were simple straight tube sheaths defining simplicity and exemplifying both the political and economic situation of the times justifying the necessity for a free moving design in clothing. Why adopt the notion of simplicity and free moving garments? Women had to leave their traditional domestic roles and become part of the working class or work force and adopt and replace many roles that were normally given to men. Furthermore, the Great Depression in the 1930s comes to play its own role in fashion history further pushing the necessity for a fashion to be translated to accustom a busier lifestyle. This created an economic gap between the rich and the poor. Therefore, fashion in the 1940s in the substantial sense portrayed the necessity for work and socioeconomic background and furthermore encased the economic situation where, as previous times in the 1900s, high-end fashion was restricted to the rich. Following a chronological timeline comes the
Cape Town and Johannesburg ranked 27th and 37th respectively as global fashion capitals in 2014 (Fin24, 2014). This is proof of South Africa’s growing influence on the rest of the world. Our own fashion influence in our country is stronger than the European and American