Textual Analysis Of Nike

Nike has been around for many of years now. From basketball to football, Nike plays some type of role in almost everything. In 2016, They released a commercial titled “Come out of nowhere”, specifically for their basketball gear, in which many could put themselves in to by having them think of a near impossible situation that they have been in throughout their life’s.
In this commercial, it portrays basketball players in situations in which they would not usually succeed in, beating the odds from being the shortest player guarding a taller player to a female crossing over male players. Just watching this commercial, the subject is portrayed very effectively. You could tell what group Nike was targeting. This portrayal is as realistic as a commercial can get. They implemented things that most people would not expect to happen, but happen all the time during a

You can tell that Nike is trying to tell people that no matter how difficult a situation can seem, you can always accomplish your goal if you try your hardest always. This message was delivered very efficiently to the group that could be assumed was being targeted. To get this message across, they picked the best spokesperson to narrate this, LeBron James. James, who overcame a very difficult childhood in Akron, Ohio, to become one of the greatest of all-time to ever play the game of basketball, as been put through many impossible situations in which he has overcame by working hard. It was kind of difficult to decide what exactly was being advertised. The audience could tell it was for Nike basketball, but one could say that the commercial was to sell LeBron James’s new shoe. One might think that especially when they zoomed in on his shoe while a player drove to the basket, as well as having him narrate the commercial. Other than that, there was nothing really that stood out to show what exactly they were trying to advertise besides the basketball department of