Adidas Marketing Analysis

Adidas is currently the most predominate sports brand in the world. Known most significantly for its range of shoes and sportswear, their brand recognition is what separates them from its competitors. Adidas has been sponsoring athletes and major sporting events including the Olympics, for decades now. Many new opportunities have presented themselves and Adidas, through trial and error, capitalized and branded themselves as a successful, profitable, and investor friendly company.

Clear market positioning, strong medium- to long-term growth, profitability opportunities, and long-term shareholder value are all contributing factors as to why Adidas is the rational option for both short-term and long-term investors. Growth trends in North America

Brand recognition, social media marketing, and player endorsement deals have helped increase profit growth in target markets. Adidas is the world’s second largest producer of Sporting apparel behind Nike Inc. Nike’s overpowering market share of the US has made it difficult to compete, but with the recent acquirement of Reebok it has gained the much needed ground. Adidas has a global presence of 2400 stores worldwide located in a variety of regions, and is ahead of the industry in Europe, being the largest producer in France, Germany and Japan, the leading markets outside of the

A few advantages of production outsourcing are financial benefits, strategic optimization, better management (choosing qualified suppliers), market discipline, and flexibility of available resources. These advantages are helping Adidas to have an edge on the competition, and will contribute to Adidas surpassing Nike in becoming the worlds largest sportswear company in the world in due time. Numerous risks to market growth continue to challenge investors. Many uncertainties of today need not reduce investors to inaction. For seven decades Adidas has been analyzing what people wear on the courts, tracks, and playing fields and has worked endlessly to make it better. They are committed to meeting the full range of customer and consumer needs by ensuring product availability, providing game-changing innovations and offering the highest quality standards possible.

Investors lack the luxury of waiting for better conditions; therefore, they approach challenges head on to identify each opportunity that may be cloaked by genuine risks, and from there a decision is made. That’s where Adidas has a comparative advantage, there is no need to wait for better conditions because the good is now, tomorrow will be better, and the best is yet to come. Don’t “just do it”, but believe in what you do, then act, and we will