Tesco's Objectives and Its Commitment to Customer Services

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Tesco's Objectives and Its Commitment to Customer Services The different types of customers that the organisation has, they’re needs, with regards to customer service. How the organisation meets the needs of the different customers at the same time as meeting its objectives. How the organisation’s customer service policy makes sure that consumer protection laws are met. Improvements to customer service in the organisation to better meet the needs of the customers and the requirement of consumer protection. Describe the organisation, its objectives, and its commitment to customer service. The organisation I will be investigating for this unit is Tesco. The company is part of a Tertiary sector, which provides services to the consumers. Tesco. Tesco a leading food retailing company founded in 1924 by Sir Jack Cohen who used gratuity from his Army service to start selling groceries in London’s East End markets. Since the first store opened in 1929 in Burnt Oak, Edgware, the company has grown and developed responding to new opportunities and pioneering many innovations. Brief organisational history. The organisation was set – up with the aim of providing goods and services to the public. Apart from Tesco opening new stores, in the early days, the company also dealt with laws on resale Price maintenance, which was introduced by trading stamps so as to reduce the prices to its customers. Customers collected stamps as they purchased their groceries and other items. When they collected enough to fill a book, they were able to exchange the book for cash or other gifts. In 1995, Tesco broke new grounds in food retailing by introducing the first customer loyalty card, which offered benefits to regular shoppers whilst helping the company discover more about its customers’ needs. By 1995, the company became the largest retailer in the UK and is now market leader with over a 16.5% market share. In 1996, Tesco launched customer assistants to make shopping easy for customers. In 2001/2002, the company introduced customers’ champions in many

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