INTRODUCTION Background of the study The telecommunication industry is regarded as one of the fastest growing industries in Sri Lanka, with country's most dynamic sectors, contributing significantly both directly and indirectly to investment, employment, productivity, innovation, and overall economic growth. Companies which are in this industry offers many services in line with the latest communication technology and the available services include, fixed access telephones, as both wire and wireless connections, cellular connections, internet and email, pay phones, radio paging etc. In this industry mobile phone market belong a dominant place and it is one of the competitive markets in Sri Lanka. The highly competitive mobile market in Sri …show more content…
Mobile phone industry in Sri Lanka Communication is a field that has shown a vast development during the last few years. Earlier people had to wait for years to get a telephone connection even after paying the relevant deposit. But this has now become a tale of the past and even a manual laborer now owns a mobile phone and due to strict restrictions in the schools only students do not carry a mobile phone with them but, many of the senior students have it with them when they attend private tuition classes. This growth has resulted with many telecommunication companies compete for a market share in Sri Lanka and the Sri Lanka's telephone density has passed the population density. The telephone usage has risen to 13.2 telephones per 100 persons in 2013 (Economic and social statistics of Sri Lanka 2014, Central Bank of Sri Lanka) showing that fixed and mobile connections had overtaken the …show more content…
Nokia has invested heavily into R&D and regard this as its core competence. Nokia has a lead in the mobile phone markets by technologically advanced production and product design. Nokia is the largest mobile phone supplier in Sri Lanka, with a market share of 85% (situation at end of 2012).Nokia?s two production units in China and one located in South Korea primarily produce units for the Asian markets. Nokia achieved their highest sale volume in 2013 December which was 300,000 units. Samsung is currently the second largest mobile phone maker in the world, following Nokia. Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. It was established as a joint venture by Sony and Ericsson in 2001. LG Electronics Korean Consumer Electronics & Home Appliance Manufacturer has started mobile appliance business since 1996. Currently LG MC Company produce CDMA, GSM, WCDMA products and recent success of design based phone concept series Black Label Series boosted its revenue since
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
By means of a market survey conducted it was found that a large share of mobile phone users
During the Second World War Motorola developed the Handie-Talkie SCR536 handheld radio transmitter and receiver, and icon of that conflict, and forefather of the mobile phone. In the 1970s, together with AT&T, Motorola started developing cellular networks, and in 1980 the company released the world’s first mobile phone, the DynaTAC phone. From then on the company because a household telecommunications name.
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
Motorola continues to pursue mergers, acquisitions and alliances in an effort to grow and continue to be profitable and be a global leader in the industry. Some of the major mobile devices products for Motorola are mobile phones, accessories, Bluetooth devices, IDEN technology, portable energy systems and two-way radios. Major products for Motorolaaê¡?s government and enterprise mobility solutions are biometrics, integrated information management, computer-aided dispatch systems and records management systems. Other major products are Motorolaaê¡?s networks and home networking solutions. Motorola has three business units which are mobile devices, network and enterprise, and connected home solutions.
BA#v=onepage&q=price%20of%20cell%20phone%20in%201980s&f=false Chowdhury. R. Evolution Of Mobile Phones: 1995 - 2012. (n.d.). Retrieved from http://www.hongkiat.com/blog/evolution-of-mobile-phones/ MobiThinking. Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. (n.d.). Retrieved from http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers Poole. I. History of Mobile Phone. (n.d.). Retrieved from http://www.radio-electronics.com/info/cellulartelecomms/history/mobile-cell-phone.php UMTS World. History of UMTS and 3G development. (n.d.). Retrieved from http://www.umtsworld.com/umts/history.htm WorldMapper. Cellular Subscribers 1990. (n.d.). Retrieved from http://www.worldmapper.org/display.php?selected=333
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
Cell phones are used mostly for playing game and achieving efficient communication through long distances, and this capability of cell phone made telephone’s purpose vain, because cell phone is much more comfortable to use. However during 20th century, people used telephone as much as cell phones are used today, because communication through long distances was a major conflict
ITI produces electronic equipment pertaining to telecom sector. ITI’s wireline equipment is its major product. Being a product for usage for wireline provider, it is a complementary product for the telecom service provider. Thus its demand rises, if demand for wireline rises, and falls if demand for wireline falls. This indicates that ITI’s sales are dependent on demand in market for wireline connections (DOT).
Samsung, Apple and Lenovo . Samsung led the market share. They contributed 21.4% of total handsets sold as of 02 June 2015. However, this figure fell by more than 3% over the same period last year, similar to Lenovo fifth. Apple holds the second position but their phone number sold over the same period last year increased by
By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
Under the circumstance that the mobile phone industry entered the 3rd generation, Nokia faced competition from both macro level and industry level. For the macro level, the government encouraged competition among the operators and handset manufacturers by giving digital licenses to new entrants. As a result, the mobile phones became more sophisticated, for example, the cameras and the games in the mobile phone. For the industry level, which can be analyzed by the Porter’s Five Forces, (lecture )Nokia was facing threat of new entrants, competitive rivalry and the bargaining power of buyers is increasing as well. As the government encourage completion between the handset manufacturers, there are several new entrants from different countries enter this industry, such as Apple from USA, Samsung from Korea. These new entrants compete with Nokia in both smartphone segment and basic phone segment. Some of them even constructed “ecosystems”, which they could integrate the services and applications quickly, in order to produce the phone in just two days. For the bargaining power of buyers’ aspect, they do not need to rely on the only operating system Symbian. They can choose Windows mobile launched by Microsoft, Android launched by Google and Ios launched by Apple, in addition, basically all of them are better than Symbian (Amiya, 2010). The buyers could choose any
Today, Nokia is the world leader in mobile communications. The company generates sales of more than $27 billion in a total of 130 countries and employs more than 60,000 people. Its simple mission: to "connect people."
Being one of the most valuable brands in the world, it has captured a major market share in the European telecom industry (Vodafone Annual Report 2013). Again, we will make a comparison among these countries to see which has the highest probability to succeed in the market and what could be the best strategy, not only to enter into the market but also to survive in severe competition with other international companies already operating there. The reason why I have chosen Bangladesh is that it is a huge market with a population estimated approximately 166.28 million as of 2014 and ranked 8th in the list of countries by population (CIA Factbook, 2014). Like other developing nations, the growth of telecom market in Bangladesh has exceeded all expectations and has made a significant impact on the country’s overall economy in terms of aggregate investment, FDI and production level (Islam, 2010). More than 124.705 million people of the total population of 166.28 million have mobile phone subscription. (BTRC 2014 & CIA Factbook
People in the present society have turned from the use of the old means of communication to the more advanced and technological ways of communicating. Technology has made it easier for people to communicate in a faster, efficient, and cost saving means through the introduction of the communication channels. The world has turned out to be the centre for technology with different technologies emerging daily as the people continue to develop from time to time to cope with the growing technology. The benefits of adopting the communication technology are explained in this article which shows why people do not function without technology.