Comparative Analysis Of Vodafone

“Deutsche Telecom is to become a genuine service company with simplicity as the hallmark” – This line says a lot about the company and its vision. We are talking about a company that is believed to be the leaders. They are currently in a focus period which means that they are concentrating on markets offering the most potential (Corporate Website: Deutsche Telecom) While talking about the telecom giants, we have taken other two big players Telefónica (operating in the German market as O2) and Vodafone (UK based company). Telefónica is one of the largest mobile operators in Europe and a pacemaker for the telecommunications industry (Research Gate, Spain). With the integration of E-Plus Group (ZDnet.com 2014; News portal of Corporate website:

Being one of the most valuable brands in the world, it has captured a major market share in the European telecom industry (Vodafone Annual Report 2013). Again, we will make a comparison among these countries to see which has the highest probability to succeed in the market and what could be the best strategy, not only to enter into the market but also to survive in severe competition with other international companies already operating there. The reason why I have chosen Bangladesh is that it is a huge market with a population estimated approximately 166.28 million as of 2014 and ranked 8th in the list of countries by population (CIA Factbook, 2014). Like other developing nations, the growth of telecom market in Bangladesh has exceeded all expectations and has made a significant impact on the country’s overall economy in terms of aggregate investment, FDI and production level (Islam, 2010). More than 124.705 million people of the total population of 166.28 million have mobile phone subscription. (BTRC 2014 & CIA Factbook

The government of Bangladesh is committed to a digital Bangladesh and is likely to present major opportunities for the sector (UK Trade & Investment, 2011). 1.2 The Country Before 1971, Bangladesh was a part of Pakistan, known as East Pakistan. Due to some conflicts between two part of Pakistan (East Pakistan, presently known as Bangladesh and West Pakistan which is known as Pakistan at present), East Pakistan started war against west Pakistan in 1971 and after a 9 months liberation war, East Pakistan achieved its independence and emerged as Bangladesh, a new democratic country in the world map (Virtual Bangladesh, 2013). It is located in the Southern Asia, bordering the Bay of Bengal with a coastline covering 580 km between Myanmar & India, with the land boundaries of 4,246 km. The boundaries to Myanmar are 193 km long and to India 4,053 km. The time difference is