Technicolor Research Paper

519 Words2 Pages

Technicolor created America’s first motion picture process in 1916. Exactly a century later, it’s introducing a hub for augmented and virtual reality. Technicolor, a worldwide technology leader in media and entertainment, announced yesterday the Technicolor Experience Center (TEC) to open in Culver City, California. The center will house projects that push the boundaries of immersive media applications, from utilizing virtual reality devices to enhancing experiences throughout entertainment and advertising. According to Marcie Jastrow, Senior Vice President of Immersive Media for Technicolor and head exec of TEC, the goal of the center is to gather both artists and technologists within the company and task them with developing high-concept content for the …show more content…

The parent company to media corporations MPC, The Mill, and Mr. X, Technicolor has worked on VR projects such as 20th Century Fox's The Martian, Felix and Paul Studio's Introduction to VR, and Turkey 360, Nike's 60 second advertising video of a Turkish football team's locker room in fully immersive, 360 degree VR film. Technicolor resolves to work on campaigns and videos similar to these, hoping to connect humans with international events through virtual first-hand experiences. MPC is currently partnering with Samsung to contribute to Warner Bros' Suicide Squad virtual reality project. Suicide Squad, a DC villain movie to hit theaters next week, is allowing fans who own VR headgear to get a closer look into the anti-heroes schemes. Once the headset is in place and running, users will be able to view certain scenes of the movie in 360 degree third person perspective, but will also have the option to get inside the characters' heads in a first-person viewing function. Tim Sarnoff, Technicolor deputy CEO and president of product services, said the VR projects will allow the company's creative teams to find new ways to reach out to the

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