Technical Geo Essay

613 Words2 Pages

Many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry's future. Clay burn said things like “Technical SEO is really just SEO 101” and “Technical SEO will never set you apart.” As a technical SEO and co-creator of a technical SEO Slack group, along with Paul Shapiro, believe me when I say that I am amazed to find myself agreeing with him in many ways after revisiting the post. Clay burn isn’t really wrong, in that technical SEO is just following best practices, though I don’t agree that every issue can be Googled. Technical SEOs are on the bleeding edge of making newer JavaScript frameworks search engine-friendly, and this is something you won’t find much, if any, documentation for. I’ve spent years doing technical SEO, …show more content…

The larger the company, the more that is usually wrong; sometimes, applying even simple best practices to these websites can create hundreds of thousands, or even millions in additional revenue. Technical SEO vs. technical SEOs While technical SEO is just following best practices, it’s rarely done well. A lot of practitioners who are lumped into a “technical SEO” category really just have core competencies and follow checklists but lack a true understanding. If technical SEO were easy, then websites wouldn’t have so much wrong with them. This is where the value of true technical SEOs comes in. Experience means a lot, and the best technical SEOs have usually run across any problem you can name (or something similar) and know how to troubleshoot issues. They have a drive in them that makes them want to know why something is the way it is. That drive is what makes a technical SEO great — it’s not that they are necessarily more technical than others; it’s that they cared enough to learn over time because they want to understand and they want to

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