Tata Case Study

1954 Words4 Pages
bulb-icon

Recommended: The role of celebrity endorsers in advertising

Recent researches have demonstrated that every customer usually takes into consideration around 2.6 brands before buying a passenger car. Tata Motors, currently India 's largest automobile company, wants to be strongly considered when customers are looking to buy a new vehicle. "In order to facilitate this journey of pursuing aggressive market-share, and also to address the challenge of increasing its 'cool ' quotient, Tata Motors has announced the soccer icon Lionel Messi as its global brand ambassador for its passenger vehicles for all its markets, said Mayank Pareek, president, passenger vehicle business unit, in an exclusive chat with ET" (ETBrandEquity).
Tata Motors is the first Indian brand supported by the Argentinian sport star, …show more content…

In order to maximize the relationship with such a popular athlete, given that Lionel Messi is among the most followed athletes in the world, Tata Motors should reach an agreement with him so that he could promote their products. Promotional shots with the vehicles would make them seem more authentic; by having the products in his daily life and by expressing his favorite aspects about the brand, would make consumers trust it …show more content…

In addition, it would be important to create sponsoring sessions open to customers, in order to receive their ideas and critics to help the company sell more and better. Including such a popular and loved figure in the marketing strategy will create compelling arguments in favor of the Indian brand which will be able to connect with its customers innovatively and bring a profitable outcome for both the parties involved (ReadyPulse). In addition to this, the campaign tells about Tata Motors story as well as Lionel Messi 's personal experience, and by relating two stories of success, it will touch Messi 's fans in India and across the globe, and definitely attract them to the products offered. Tata Motors is among the top in the Indian passenger vehicles, and its products are already being marketed in several countries in Europe, Africa and Asia; by bringing its products and services into the country of France they can use the image of Messi to attract many football lovers and achieve their

Show More
Related

  • Rhetorical Analysis Of 'Anything Is Possible'

    1227 Words  | 3 Pages

    These feelings are conveyed by the reader because the spokesperson is someone like them, who works for the things they have, and is living an honest life. The spokesperson speaks to the audience as if she is a coworker, because she wants the reader to understand that she is like them. The relationship that is shared with the audience is achieved by the friendly tone and atmosphere in the commercial. By making the viewer feel like they can connect with the spokesperson, the commercial was able to spark the interest of the readers. The relationship created with the audience was helpful because now that the reader has a connection to the spokesperson, there is now trust there that will make the audience look fondly on the Ford car. The commercial bonding with the audience has built trust and a feeling of common ground, which will lead to more people considering buying the

    Read More

  • The Use of Pathos, Ethos and Logos in Advertising

    681 Words  | 2 Pages

    Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.

    Read More

  • K & T Case Study Case

    2638 Words  | 6 Pages

    This case study addresses the issues face by Kelwhit & Torilaine Enterprises Ltd (K&T), and help to make decision of K&T’s future growing direction. The key question is if K&T should take more stores to expand the business under the current circumstances.

    Read More

  • Description of the Whole Nike T90 Laser III Advertisement

    796 Words  | 2 Pages

    I have divided this essay in three main parts. In the first part, I will give the description of the whole advertisement. The second part will be analyzing the ad and the third part will be the conclusion about how people got convinced by this ad to buy their soccer shoe. Nike Inc. is an American multinational corporation that is into designing, manufacturing, developing and marketing services worldwide. It also provide service in footwear, apparel, equipment, and accessories. It is one of the world's largest suppliers of athletic shoes and apparel. It is also a major manufacturer of sports equipment, which generated revenue in excess of US$24.1 billion in its fiscal year 2012.Nike employed more than 44,000 people worldwide as in 2012. The brand alone is valued at $10.7 billion. Hence, making it the most valuable brand in sports.

    Read More

  • Case Study: Satyam

    2289 Words  | 5 Pages

    In 2009, a sale for 51% of stake in Satyam was put through a global bidding process. Tech Mahindra won the bid, paying 17.57 billion rupees for a 31% stake.

    Read More

  • The Diversity of GM

    897 Words  | 2 Pages

    Some of the bigger names in the automobile industry include Ford, GM, Toyota, Nissan, Hyundai, and Mazda all of which clearly state their diversity initiatives on their websites. These are all brands most commonly seen on the road. Ultimately, each brand has a unique twist on individualism and diversity. Ford for example feels that addressing diverse aspects such as individual thought, race, faith, perspective, and gender will ultimately keep Ford at the top of the industry. Ford CEO Alan Mulally says, “The only way to satisfy diverse customers is to include their perspectives inside the company. This is especially true for Ford because we probably have the most diverse set of customers in the world.” In other words Ford believes that having a diverse workforce will ultimately help their appeal to diverse customers. Ford believes that allowing their workforce to join in on design, arrangement, customs, allows for a better feel from the person interest...

    Read More

  • Lexus' Advertising Tactics

    812 Words  | 2 Pages

    The advertisement of the Lexus LS F Sport persuades consumers on the basis of appealing to emotions. This means that the reasons given to encourage consumers to purchase the vehicle are illogical, and are meant to reach their subconscious mind to influence how they feel. In this case, the advertisement is attempting to give the consumer an experience of positive emotions by the illogical reasons in text. Essentially, it attempts to paint a picture of the potential buyer already owning the vehicle and experiencing the luxurious qualities that are on display to the world.

    Read More

  • Marks&Spencer

    1264 Words  | 3 Pages

    A lot of efforts and money are invested in the modernization of the production, there is a change formats as separate product lines and stores in general. Much attention is paid advertising in order to maintain the brand image on a global level. Many well-known personalities are happy to participate in the advertising of goods of this brand. Among them, at different times were Erin O’Connor, Myleene Klass, Tanya Nadjila, Peter Kay, David Beckham, Antonio Banderas, Claudia Schiffer, Helena Christensen, Tatjana Patitz, Lisa Snowdon. Now the company face is Dannii Minogue -- known as a singer, a songwriter, an actress, a fashion model, a TV presenter and a DJ. While in South Africa, where the advertising campaign was shot, she wrote in her blog: “I'm so glad that I has signed a contract with M&S. I am honored to be the face of this company”.

    Read More

  • Marketing Recommendations for Red Bull

    1548 Words  | 4 Pages

    The company has continued to expand its marketing strategy through innovation to reach new markets and retain its current customers. Recently the company has sponsored various sporting events like the World Rally Car Championships in the US. The company has also purchased some sporting clubs in the world in the efforts to establish their brand further. The company bought SV Austrian Salzburg, and renamed it Red Bull Salzburg in Austria, and New Jersey Soccer Te...

    Read More

  • Analysis of an Audi Car Advertisement

    1358 Words  | 3 Pages

    Analysis of an Audi Car Advertisement Advertising is a media form which aims to seek huge influence over

    Read More

  • Strengths And Disadvantages Of Red Bull

    1090 Words  | 3 Pages

    Sports are one thing that unite people from various backgrounds. The idea of being up-to-date with trends is also something that is idolized over different cultures. The key place to find the latest and greatest trend is from the youth’s interest and sporting events. The fact that “RBMH covered all the various aspects of its marketing tools from making online feature films, television coverage, sports magazine called The Red Bulletin, and an in house record label” means that Red Bull is not afraid to dabble into new industries in order to expand their brand (Kansara, 4). Red Bull also has a unique 4-pack packaging that differentiates them from their competitors (Kansara, 4). Supporting over 500 extreme sports athletes leaves little to no room for competitors to try and be seen in the sports industry (page 6). Red Bull also uses social media, such as Twitter, to truly connect with their consumers rather than solely sale their product. They hope to remain a privately owned company (Kansara, 9), eliminating room for unauthentic replication of their brand. They also strongly connect to the youth because they are noted as a “rebellious drink” (Kansara,

    Read More

  • Bajaj Auto Finance Case Study

    1734 Words  | 4 Pages

    The lifestyle of people across the world is developing rapidly. As there is a growing concern for people about the lifestyle and way of living, the scope for the microfinance industry is also at a growing pace. A large number of people across the world prefer finance for the purpose of purchase of consumer durables as well as lifestyle products. As the credit card EMI options are more expensive, people prefer NBFCs for the purpose of consumer durable loans. The project done in bajaj finserv explains the role of NBFCs in the consumer durable loans and the procedure undertaken in order to disburse the consumer durable loans.

    Read More

  • Case Study:Hindustan Unilever Limited

    1931 Words  | 4 Pages

    Case Study:Hindustan Unilever Limited. Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. They endowed the company with a combined volume of about 4 million tonnes and sales of Rs.10,000 crores.

    Read More

  • The Influence Of Branding On Consumer Behavior

    949 Words  | 2 Pages

    Brand offers superior quality of the service to the customer’s expectation and satisfaction. Furthermore, people are much attached to the branded products, as majority of the people purchase the branded products with the belief that brands show their status and life style in the society. And also because they believe that they are purchasing quality when purchasing branded product. As duration of stay creates impact of brand on consumer behaviour, so verification of brand image, brand loyalty and personality should be considered as the significant factors in this regard. It can also be said that there is need to improve the product of a particular brand so that the impact of brand on consumer behaviour is more effective in comparison to the existing scenario. The study also reflects that the product features are very essential for consumers. Advertising plays a very important role in achieving growth for any product or brand. The right media for advertising products and services should be chosen to gain customer attention.

    Read More

  • Mercedes Benz

    3043 Words  | 7 Pages

    The global company Mercedes-Benz is considered one of the most successful and well-known automotive companies worldwide. Since 1886, the company’s founders Gottlieb Daimler and Carl Benz made history with the invention of the automobile, including the Daimler Group, which is one the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles globally (Daimler, 2013). Their main focus is innovation, safety, technology, style, brand image, expansion, and superior automobiles by offering the best of the best to consumers worldwide. The brand’s philosophy is to continuously create radically new products to advance the cause of human mobility. It is also the number one luxury brand in the United States and Germany while continuously expanding in China and Russia as well (Interbrand, 2013). Mercedes-Benz has a great selection on divisions such as cars, trucks, vans, buses, and financial services offered to any consumer or business. Their global reach has increased tremendously by including production facilities in 17 countries on five continents and having 93 locations worldwide. As a pioneer of automotive engineering, their strategy is to continue the same pioneer role with the ongoing development of mobility, especially in the areas of safety and sustainability (Daimler, 2013). It is very essential for the company to focus on consumers’ needs and their highly well known brand in a competitive global economy. That is why the company Mercedes-Benz releases a brand new model every year to stay on top of its competitors by improving previous models. Some strategies practiced are global marketing, global product development, global product pricing, global advertising, global distribution, an...

    Read More

More about Tata Case Study

Open Document