Target Healthcare Worker Video Analysis

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Introduction. The goal of risk management efforts is to prevent critical events and minimize mistakes that can result from such events (Shannon, 2010). A multitude of risk management strategies and methods exist and continue to expand within the health care sector. Like any business, health care organizations make efforts to stand above their competitors in order to succeed. The ensuing research details one type of method shown in two different ways, reaching one goal in patient safety. Central Idea. The general theme surrounding both videos considers the idea of risk management. Specifically speaking, the videos discuss patient safety across the healthcare service industry by empowering the audience. The first video essentially encourages …show more content…

Although both videos centralize around risk management, each video specifically targets a distinct healthcare worker. The Children's National video caters to a lower- to middle-working class sector of the health care industry. This particular video mostly features managers, executives, and other employees that hold leadership positions at Children's National. The higher-level workers giving "permission" to maintain organization-wide safety compares to a parent giving permission to their children. The second video, on the other hand, focuses more towards risk management teams of all levels. Here, ASHRM targets those managers, risk officers, and leaders that are featured in the first video by emphasizing the power of any individual within the organization. Both videos hint at the overall message of teamwork by focusing on the power of the words "you", "one", and …show more content…

Both videos provide a distinct awareness ultimately leading to increased safety and risk management efforts within health care organizations. However, the latter ASHRM video relays a much stronger message over the Children's National piece. Aside from the ASHRM video looking more up-to-date and modern, the video focuses more on collaboration. Not only does it mention that an individual can make a sound difference within an organization, but it also infers that such a difference affects the bigger picture of collaboration and teamwork. Risk managers need to work collaboratively with their respective quality management colleagues in order to arrive at a common conclusion on how to conquer a challenge (Perry & Bokar, 2009). The video features three testimonials from seemingly three different workers within an organization, purposely showing no title or name. This method of ambiguity shows that every team player within an organization is responsible and able to work cohesively towards a collaborative

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