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Imagine a person who is an avid animal lover and activist but also owns and wears a real fur jacket. These two beliefs and actions are inconsistent with each other and cause a distressing contradiction known as cognitive dissonance. Cognitive dissonance is the distressing mental state caused by an inconsistency between a person’s two beliefs or a belief and an action (Griffin 2006). People have an instinctual desire to keep their actions and beliefs in harmony and when they are experiencing inconsistencies they deal with it by trying to reduce it. Cognitive dissonance theory has been around since the late 1950s when it was published by Leon Festinger and has made a big impact on the educational community. This theory has been researched extensively over the last 50 years and there are many important and interesting research findings that have been produced. This is an important theory that is very relevant and can be useful in the practice of persuasion and can also help to explain people’s behaviors.
Since the theory was published, cognitive dissonance has made a big impact in the way that people view attitudes and behaviors. To have a clear understanding of the cognitive dissonance theory it important to clearly understand the term cognition. A cognition is the knowledge a person has about something. They can relate to emotions, thoughts, facts or values (Barker, 2003). People hold a vast amount of cognitions with them and many of them are not conflicting with each other. But when cognitions do conflict or contradict with each other dissonance occurs and it leaves an individual in a state of uncomfortable distress. It is evident that people do not like being in a state of dissonance but researchers even argue the desire to hav...
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The conflicting ideas are the scientific facts disproving facilitated speech and the belief by individuals that they have seen it work. In order to reconcile the conflict and ease the dissonance, the people in the examples given have begun to use both the confirmation bias and belief perseverance. While neither of these fallacies are consciously chosen, each allows the experienced dissonance to be eased.
American social psychologist and original developer of the theory of Cognitive Dissonance Leon Festinger breaks down his theory into two main parts. First, the presence of dissonance, inconsistency or unpleasantness, will psychologically motivate a person to achieve consonance, consistency or pleasantness (Festinger 3). Psychologist Elliot Aronson, key researcher in the 20th century of this theory, expands on the definition of dissonance to be more straightforward. Dissonance occurs when a person holds two ideas, beliefs, or opinions at the same time that are contradictory with one and other. Part two of the theory states that a person will attempt to avoid situations or knowledge that would possibly or pro...
Cognitive dissonance is when an individual feels uncomfortable because they are a good person but they have chose to do a bad things. Instead of dealing with the consequences they ignore the situation. Cognitive dissonance can relate to Lords of the flies book on Chapter 9. The morning after the boys killed Simon thinking it was the
In the article “Children of Alcoholics” produced by the American Association for Marriage and Family Therapy, the author explains the negative effect of parental alcoholism on their children’s emotional wellbeing, when he writes, “Children with alcoholic parents are more likely to experience symptoms of anxiety and/or depression, antisocial behavior, relationship difficulties, behavioral problems, and/or alcohol abuse. One recent study finds that children of drug-abusing fathers have the worst mental health issues (Children of Alcoholics 1). Walls reflects upon her childhood experiences in which her father would become drunk and not be able to control his behavior, as she writes, “After working on the bottle for a while, Dad turned into an angry-eyed stranger who threw around furniture and threatened to beat up Mom or anyone else who got in his way. When he’d had his fill of cussing and hollering and smashing things up, he’d collapse” (Walls 23). The Walls children, who frequently encounter their father’s abusive behavior, are affected mentally in the same way that national studies have shown. Jeanette Walls describes how, after drinking, her father’s behavior becomes cruel and intolerable through his use of profanity, threats, and angry, even violent, actions. In a conventional family, a parent has the responsibility of being a role model to influence their children in a positive way as they develop. Unfortunately, in the Walls family and other families with alcoholic parents, children are often subject to abuse and violence, which places them at risk, not only physically, but mentally. Rex’s irrational behavior when he is drunk is detrimental to the children’s upbringing, causing them to lose trust in their parents, have significantly lower self-esteem and confidence, and feel insecure. Rex’s behavior contributes to Jeanette’s
The desire for consistency can go beyond rational thought or force a person to rationalize when things are out of line. People find comfort in knowing what to expect. When what is known and believed is challenged, people are disrupted and forced to make a decision on how to process conflicting information. To avoid the discomfort caused by cognitive dissonance, people may ignore opposing views, examine and change their views to maintain consistency with their actions or even seek reassurance (Defining Communication Theories, 2001).
One study done by Leon Festinger in 1957 demonstrates the desire to resolve cognitive dissonance. In this experiment, participants had to perform a series of extremely boring tasks, such as putting spools of thread into a box, dumping them out, and then putting them back in for half an hour and turning wooden knobs (that performed no action other than turning) quarter turns until they were all turned, and then starting back at the beginning and turning them all another quarter turn until the “end” of the study. After the participants were finished with their deliberately boring task, they were asked to lie to the next set of participants (actually just confederates) and were offered either one dollar or twenty dollars to tell them that the study was exciting and enjoyable. This task created cognitive dissonance, which can also occur when reading Science Fiction. After the participants lied, they were asked to honestly rate the task they performed. Surprisingly, the participants who were paid less rated the experiment more highly than those who were paid more. The explanation behind this is that the participants who were paid more cold justify their lie with the fact that they got twenty for it, thus resolving the cognitive dissonance. On
The strongest and most influential person who modeled alcohol use in my childhood was a male relative. I was not completely aware of many of these impacts until adolescence. As a child, I did not know what alcoholism was, I just assumed that the Beefeater Gin stench coming from my relative was his cologne. However, as I grew older and was exposed to a greater variety of people and circumstances, I slowly became aware of alcoholism. I began to incorporate the new experiences I had in relation to alcohol use with a deeper understanding of my extended family. This new awareness was unsettling and painful to me. Many of my relatives were alcoholics. There was never a family brunch, dinner, or casual gathering that was not centered around alcohol. The excessive and consistent reliance on alcohol fueled the arguments and shouting matches I witnessed between my male relatives. Their arguments were always laden with racist, sexi...
It is a very different motivation from what psychologists are used to dealing with but, as we shall see, nonetheless powerful” (p. 3). A few different factors determine the amount of dissonance individuals experience, including the degree to which one’s belief systems deviate from the regularity. Different cognitions, or types of knowledge, determine the overall strength of dissonance, for instance cognitions, which are connected to personal beliefs and the self, tend to result in stronger dissonance. Furthermore, the relation between dissonance and consonance could also play a role in the degree of strength of dissonance: the greater the dissonance, the more pressure there is to reduce it and reach consonance. When cognitive dissonance occurs, it often results in a conflict between a “person’s two beliefs or a belief and an action” (Festinger 1957, p.), and it is influential to individuals’ actions and behaviors. When a conflict arises, there are different steps individuals take to reduce the consequent dissonance. Festinger suggest three key strategies to minimize cognitive dissonance: (i) changing a behavioral cognitive element, or the focus is put on more supportive cognitive elements that outweigh the dissonant behavior; (ii) changing the environmental cognitive element, or the importance of the conflicting belief is reduced, and (iii) adding new cognitive elements, or the conflicting belief is changed in order to be consistent with other
Cooper, Joel. Cognitive Dissonance: Fifty Years of a Classic Theory. Los Angeles: SAGE, 2007. Print
Cognitive dissonance theory is the theory that we act to reduce the discomfort we feel when two of our thoughts are inconsistent. There are three methods that dissonance can be condensed. Individuals can modify one or more of the beliefs, attitude, behaviors, and more, this way the connection between the two elements are in agreement with one another. Another method is to gather new information that will compensate the dissonant beliefs. The third method is to decrease the importance of the beliefs, attitudes, behavior, and etc. Dissonance theory does not say that these methods will work; only people in the state of cognitive dissonance will use these methods to condense the degree of their dissonance. Cognitive dissonance theory
lected Theory: Cognitive Dissonance is an objective communication theory created by Leon Festinger, a Stanford University social psychologist. Cognitive Dissonance is a conflicting mental state caused by discrepancy between two beliefs held by an individual. The more important the belief the stronger the dissonance. The strain caused by dissonance leads us to change our behavior or belief. Festinger says there are three different ways to reduce or avoid dissonance: selective exposure, postdecision dissonance, and minimal justification. Also, Festinger describes three different reasons for why one reduces dissonance. These reasons are self- consistency, personal responsibility for bad outcomes, and self- affirmation to dissipate dissonance.
“Humans are not a rational animal, but a rationalizing one” (“Class 20”). This was asserted by the much acclaimed, significant, and influential social psychologist Leon Festinger as referencing to his theory of Cognitive Dissonance. Social psychology is “a branch of psychology particularly concerned with understanding social behaviors such as” incentive and compliance (Sheehy). Festinger’s contributions to the social and cognitive branches of psychology as well psychology overall prove themselves worthy to today. This theory specifically challenged many common notions that were seemingly already accepted by behaviorists everywhere during his time (Tavris and Aronson). Its reality awakens its verifications. Consecutively, its “enormous motivational power” affects many on a daily basis (Tavris and Aronson). In the final analysis, the theory of Cognitive Dissonance by Leon Festinger is fundamental to behaviorism while directly changing the way human beings across the planet think and do.
The human psyche frequently experiences the phenomena of internal contradiction, followed by an internal struggle for some semblance of balance or consistency (Hall, 1998). Cognitive dissonance acts as motivation for people to behave in a manner that effectively reduces said dissonance and restores balance. Leon Festinger’s theory of cognitive dissonance explores this occurrence and the subsequent actions that people take in order to create a balance between their ideals.
Over six million individuals were killed in the Holocaust during World War II in Germany. To this day, people still wonder how an entire country could stand by while millions of people were massacred. Festinger and Carlsmith (1959) and Zimbardo (1971) both conducted experiments that involved cognitive dissonance, which helped explain how good people could be persuaded to do bad things. Cognitive dissonance is a feeling of discomfort that occurs when an individual’s actions are inconsistent with his behavior (Festinger & Carlsmith, 1959). To reduce this tension, an individual often changes his/her attitude to align with his or behavior (Festinger & Carlsmith, 1959). The results of both of these prominent studies provided valuable clinical information regarding the impact of cognitive dissonance that is still