Swot Analysis Of Walgreens

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According to Investopedia.com (2014), market segmentation is the aggregating of prospective buyers into groups or segments that have common needs and respond similarly to a marketing action. By utilizing market segment, companies can categorize their customers into groups with common characteristics for marketing purposes. Each market group or market segment is unique based on their needs, interest, lifestyle, demographic, and behaviors and companies can use various criteria to create a target market for their products or services. Through successful market segmentation, companies can create successful targeted marketing to generate sales of products and services to ensure the organization’s success. Walgreens is the second-largest retail pharmacy chain in the United States. We provide services ranging from prescription medications, health and wellness products, beauty products, and photo services. Our major competitors are Wal-Mart, CVS Pharmacy, and Rite-Aid Pharmacy. Walgreens’ operations are divided into three segments, Retail Pharmacy USA, Retail Pharmacy International, and Pharmaceutical Wholesale. Of the three segments, Retail Pharmacy USA is the main segment which …show more content…

Our main consumer groups include pharmacy and retail store. To target the consumers and compete against competitions, Walgreens created many segmentation strategies including convenient services such as mail-order facilities, store locations, customer satisfaction, and large network of insurance plans to capture these customers. As a result of the Affordable Care Act (ACA), as of 2015, there is approximately 89% of American has health insurance coverage. In addition, the number of American health coverage continues to rise (ObamaCare Enrollment Nunmbers, n.d.). Thus, copays for medication are similar most

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