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Significance of social media and its impact
Importance of social media
Significance of social media and its impact
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Product
Razors and razor blades, as well as shaving essentials such as shaving gel and aftershave, all organic and natural. The products will be provided through a subscription service that can be subscribed by monthly or every other month. At first sign up there will be a starter kit. We all know to well that getting that clean shave with sensitive skin isn't easy, that is the reason why we focus on creating the best quality products for your so you too can have a smooth and clean shave at a affordable price. We feel it is our job to deliver our products in a simple way.
Customers
The target market are men and women globally with a median age of 25 that shave multiple times a week. Our target is simple the average joy that doesn't like
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Principal Members
The CEO is the manager and owner of the business. A CFO who is responsible for the finances. A CMO who is responsible for a marketing. A CLO who is responsible for legal matters. A CBO who is responsible for overlooking and creating future products.
Legal Structure
Limited Liability Company
Industry
The industry is the Shave market which was valued a 3 billion dollars in 2015 it is set to increase by around 8% till 2020. Millions of people men and women are shaving,
Customers
Our customers are people that shave multiple times a day that are looking for affordable high quality shaving products that are natural and organic, great for sensitive skin and some. The subscription service is also tailored for individuals that seek the convenience for have the products automatically shipped to them either by monthly or every other month without a hassle or them doing anything under then signing up. We target the kind of people that like to take of themself.
Competitors
Cornerstone
Dollar Shave Club
Mornin Glory
Angels Shave Club
Competitive
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Social media is also more cost effective so we can focus on keeping the price for our product lower than our closed competition and the market. The will also improve search engine rankings making sure that people can easily navigate to the website. Brand loyalty and authority can also be build through social media which is very important to the subscription service as it requires loyal customers that stay subscribed for a long
The target market would be women who require the essential night cream in order to stay looking young. In today 's world women crave the idea of looking young for a longer period of time. The idea of this ad is for women to see a beautiful woman with amazing looking skin and aspire to look like her. The Aveeno Active Naturals ad recognizes different aged women who want to stay looking younger longer. The use of a beautiful woman in the ad helps to convince women that this product will help them stay looking young.
Pathos tries to strike and emotional appeal to a brand or product. The ad tries to lure men in that does not really have luck with women. It focuses on a man that is desperate to get the ladies, so it tells them that if they buy this product the women will flock to you. It does that by telling the viewer you will own or accomplish what a woman would want or need in a relationship. Isaiah Mustafa uses great grammar when presenting the product. The words that are used flow together smoothly and he uses great hyperboles to state his standpoint. Men or maybe even women might find this ad alluring, because they want these things in life and if they purchase this body wash they might accomplish those goals in their everyday life. Every person wants to be successful in life, so they might think why not give this body wash a
The hair company Herbal Essences perceives beauty to be sexually striking to the eyes. Their advertisement that was found in InTouch Magazine is selling Moroccan My Shine shampoo and conditioner product that will enhance more shine and silkiness in a women’s hair. The enhancement of the shine will provide women to have this sensual seductiveness about them self. To convince these consumers that this product is true to its claim, they use the beautiful pop singer Nicole Scherzinger as the model to illustrate her hair and how the product achieves to create this sexual shine. The overall advertisement creates this theme that if women were to use their product they will empower on this desirable affect to other people. Herbal Essences definition of beauty as being sexually attractive use design, use of celebrity, word choice, and audience to show that women need to have silky shine hair.
The target customer for Groom city barbershop would mostly consist of males. Women are not usually a common customer for barbers because barbers do a lot of razor work, short cuts, and designs; and these types of hairstyles definitely appeal more to men than woman. Age is not a problem, although most customers are aged from 14-40. Different races from all around come to get a good haircut , they will serve anyone due to the great experience of these barbers.
The key words on the advertisement promise consumers speedy hair growth that will make their current hair strong. Specifically, the ad convinces the viewers to purchase the product by promoting the product’s ingredients that will help “reinforce” strong hair growth “from root to tip”. Garnier want the audience to believe that strong, long hair will make consumers stronger, happier
After thoroughly analyzing my morning routine, I was able to break it down into three parts: showering, getting ready, and driving to school. For the first part, or “showering” part, of my routine, it usually begins with me waking up and, almost robotically, grabbing my towel and razor and rushing to the shower. While many would argue that the razor is gender neutral, as both men and women use it, the fact that I shave, even when I know I won’t be showing skin, says a lot about the expectations that society has on women. As was explained in the documentary Miss Representation, being a woman
The "disposable razor" target market will be male population across the world. In 2002 more than 1.7 billion men over 15 years old removed hair daily with over 80% using a blade and a razor (2). These numbers show that there is a large market for razors worldwide. The "disposable razor" will first be manufactured with a regular shave gel to appeal to a large group of men. But in the long run, new and more focused groups will be targeted. Different shaving gels for different type of skins will be introduced.
• Meet with local media to introduce them to the product line and share information about the natural method of hair removal.
Cosmetologists and clients both are being affected by improper sanitation and care. Cosmetologists are always going to stay in their work space until their shift is over. They will continually be breathing the dangerous fumes from the many different chemicals being used. These fumes will possibly cause some health hazards in their future. Clients will be coming in and out of the salon to get their services done. If there are improper cleaning skills and cosmetologists show less care towards their clients health, the client will possibly be getting a bacterial disease or maybe even a deadly disease. Diseases like hepatitis, HIV and AIDS can be possibly infect your tools. Cosmetologist and nail technicians do not know who will be coming in and out of the salon. They will not know what a person may be having with their health, hygiene, and o...
This is an advert targeted for mature women; the aim of the product is to reduce aging of the skin, mainly the face among these types of women. The product is from Olay. Olay is a multi-millionaire brand that first produced anti-aging cream then went on to producing all kinds of skin care products (the guardian, March 2012), however it has always been known for its anti-aging products.
(News Target, 2005) dedicated to helping women look their best so it is no wonder companies such as Nivea is re-evaluating their posture in the U.S. market, positioning themselves to take advantage of the growing interest in cosmetic remedies to turning back the clock.
After studying the cosmetic market we can identify a series of needs in this market:
Nowadays, people attach great importance to appearance. In order to meet different customer needs, each company in cosmetic retailer industry provides various beauty products to customers. Skincare, make-up, hair care products, body care products, perfumes, health and beauty supplements are included.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
...rget about personal grooming, such as wearing deodorant, keeping hair neat and trimmed, this includes beards and mustaches as well.