Swot Analysis Of Samsung

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Samsung Electronics Limited Company is a part of the Samsung Group, one of the leading consumer electronics brand in the world (Samsung SWOT analysis 2014). The company is operated in America, Asia and Europe in around 88 countries. Samsung Electronics was established in 1968 (Samsung main website). It is headquartered in located in Gyeonggi-dox, South Korea (Samsung SWOT analysis 2014). The chairman of Samsung is currently Lee Kun Hee. It is reported that now the number of employees is about 235,868 employees. Samsung works with different companies and organisation in order to deliver their products to customers. One of their biggest partners is Google Android that is compatible with Samsung smartphones and tablets.
Being a big electronic company, Samsung also faces an intense competition in the market such as Apple, Sony and HTC.
The organisation has defined its vision as “Inspiring the World, creating the Future” along with their mission “To inspire the world with innovative technologies, products and designs that enrich people’s lives and contribute to a socially responsible, sustainable future” (Samsung main website, Vision 2020).
Analysis of products and services
According to Samsung main website, Samsung Electronics Limited Company focuses on different devices as well as supporting products. It is been categorised into seven groups: Mobile and tablets, TV/Audio and video, camera and camcorder, home appliances, PC and peripherals, print solution and accessories. There is now a new range of products which is the wearable device that can be used along with the smart phone. It provides a wide range of products in almost every field of the digital technology industry.
Samsung has also set up online service as well as providin...

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...d along with the launching of the new Samsung smart watch was the debut of the Qunar Travel as the only Chinese travel application on the smart watch (Airline Industry Information, 2013). This collaboration is said to be a big advantage for Samsung as Qunar has the most popular travel application in China. Samsung is having a significant step into the China market if the smart watch gain success in this area.
Swot analysis
According to the Market Line 2014, they have done an analysis on the organisation’s strength, weakness, opportunities and threads in February.
Basically, Samsung has a very strong position in the market. Being one of the leader in the digital technology industry, Samsung provides a wide range of products that suits for different level of society as well as having a diversified geographic presence that helps the business expand all over the world.

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