Swot Analysis Of Samsung

685 Words2 Pages
bulb-icon

Recommended: SAMSUNG competitor analysis

Samsung Electronics Limited Company is a part of the Samsung Group, one of the leading consumer electronics brand in the world (Samsung SWOT analysis 2014). The company is operated in America, Asia and Europe in around 88 countries. Samsung Electronics was established in 1968 (Samsung main website). It is headquartered in located in Gyeonggi-dox, South Korea (Samsung SWOT analysis 2014). The chairman of Samsung is currently Lee Kun Hee. It is reported that now the number of employees is about 235,868 employees. Samsung works with different companies and organisation in order to deliver their products to customers. One of their biggest partners is Google Android that is compatible with Samsung smartphones and tablets.
Being a big electronic company, Samsung also faces an intense competition in the market such as Apple, Sony and HTC.
The organisation has defined its vision as “Inspiring the World, creating the Future” along with their mission “To inspire the world with innovative technologies, products and designs that enrich people’s lives and contribute to a socially responsible, sustainable future” (Samsung main website, Vision 2020).
Analysis of products and services
According to Samsung main website, Samsung Electronics Limited Company focuses on different devices as well as supporting products. It is been categorised into seven groups: Mobile and tablets, TV/Audio and video, camera and camcorder, home appliances, PC and peripherals, print solution and accessories. There is now a new range of products which is the wearable device that can be used along with the smart phone. It provides a wide range of products in almost every field of the digital technology industry.
Samsung has also set up online service as well as providin...

... middle of paper ...

...d along with the launching of the new Samsung smart watch was the debut of the Qunar Travel as the only Chinese travel application on the smart watch (Airline Industry Information, 2013). This collaboration is said to be a big advantage for Samsung as Qunar has the most popular travel application in China. Samsung is having a significant step into the China market if the smart watch gain success in this area.
Swot analysis
According to the Market Line 2014, they have done an analysis on the organisation’s strength, weakness, opportunities and threads in February.
Basically, Samsung has a very strong position in the market. Being one of the leader in the digital technology industry, Samsung provides a wide range of products that suits for different level of society as well as having a diversified geographic presence that helps the business expand all over the world.

Show More
Related

  • The Introduction of the Samsung Color TV

    2503 Words  | 6 Pages

    Samsung as a company was founded in 1938 in Korea. 46,500 employees are working at six Samsung Electronics facilities in Korea. Although they are at different locations, all share the same goal and that goal is satisfying global customers by producing a quality product. Here in the U.S. Samsung is a very recognized brand, sitting along side Sony, Panasonic, Phillips, Toshiba, Matsushita and other more know brands of TVs. In South Korea, Samsung was a governmentally subsidized large business until in the 1990’s. In the mid 1990’s one of the most significant threats to Korean corporations was that their major advantage in low labor cost had been deteriorating against the labor costs in many of the competing Southeast Asian countries. The average wage of $1,144 a month that Korean workers earned was one of the highest wages paid in Asia outside of Japan. Korea had been the low cost labor supplier until the point at which The Peoples’ Republic of China entered the competition for manufacturing of color TVs. The low cost of labor in China would cause Korea’s position being the lowest cost provider to be a position that was in danger. The Korean government at this point was discontinuing subsidies and export credits to Korean manufacturers and at this time the Korean products which had been the low end market

    Read More

  • Kudler Fine Foods: A Consumer-Centric Culinary Experience

    1379 Words  | 3 Pages

    is a fierce competitor in many industries, they should not lose sight of some of their biggest competition; including Google, Samsung, Lenovo, Sony and many more. As these companies explore the advancement of the same technology that Apple is now using, Apple will need to continuously expand their own innovative capabilities in each of the industry they currently dominate.

    Read More

  • Analysis Of Thought By Louis H. Sullivan

    985 Words  | 2 Pages

    Just like the iPhone. When the iPhone first came out it was one of the most popular phones ever. And from the iPhone then Samsung started to think we should create a phone that is similar to it. Till this very day Apple and every other phone companies compete. Although they are thinking alike they both come up with very different things. They make their phones operate differently. The Apple IPhone is easier to work with while the Samsung Galaxy phone is harder to operate. Although, Samsung has tried to make a duplicate like the iPhone both phones come with different features.

    Read More

  • Swot Analysis Of General Electric

    1749 Words  | 4 Pages

    G.E. officially has no mission statement but presents it through GE Works equation. And they explain it as : “We have a relentless drive to invent things that matter: innovations that build, power, move and help cure the world. We make things that very few in the world can, but that everyone needs. This is a source of pride. To our employees and customers, it defines GE.”

    Read More

  • Nike: Just Do It

    2863 Words  | 6 Pages

    The latest connected technology from Samsung, Sony and Nike Samsung connected devices. (2013). Marketing Week (Online Edition), 8.

    Read More

  • Samsung Stakeholders Essay

    3735 Words  | 8 Pages

    Samsung will also include consumers, as key external stakeholders, in the research and development focus groups to best incorporate consumer opinion and demand into areas of the project including development, marketing, and distribution. This will help Samsung create and deliver a product that the customers want. It will also help identify consumer needs for the new smartphone’s use as consumer inputs will help shape and drive the technological innovations that Samsung is aiming to deliver with its new smartphone.

    Read More

  • Case Study Of Red Bull Racing

    1274 Words  | 3 Pages

    Product or service: The selling point of Samsung regarding its product is there's a confidence on just about all Samsung products as a result of way Samsung products have performed within the last years. Its Smart devices, Samsung offers achieved a status symbol for its customers. While doing so, Samsung is well known for its very quickly service for virtually any of its product. Now inside marketing mixture of Samsung, the product portfolio is amongst the strongest position for Samsung.

    Read More

  • Samsung Galaxy Note 3 Is Original and Improved

    809 Words  | 2 Pages

    The reason why Samsung Galaxy Note 3 is a gift for everyone, it is affordable and handy with Office applications for word processing, spreadsheets and presentations. It can do anything someone wants. It is true that we always want to get the fanciest devices any time one comes out. The Samsung Galaxy Note 3 TV commercial claims to do more and talk less and bring audience to use this product. The question is “Do we really need one?” What if we do not have money to buy any product? Are we going to put ourselves into debt? Well, Samsung wants its customers to always be updated. Even though they do not need their product, they do have to buy it. We think that most people are willing to do so because they are fascinated by ads, which reach their intention and push them to own one.

    Read More

  • SWOT Analysis: Samsung's Compliance Management Strategy

    992 Words  | 2 Pages

    While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe

    Read More

  • Swot Analysis Of Xiaomi

    2106 Words  | 5 Pages

    Xiaomi has shocked the world with their ability to sell high quality, high tech phones for so cheap, but it all comes down to their pricing strategy. Xiaomi’s pricing strategy is based around not having any brick and mortar stores. This reduces many potential costs for them, such as distributing to different stores and wages for employees working in stores. Another surprising strategy that they have found great success in is that they put very little investment into advertising, if any at all. They rely solely on social media and word of mouth to sell their products, and they have built a very large social media following. With no advertising costs and no store location costs, Xiaomi can sell their products for a very low price, but still see

    Read More

  • Annotated Bibliography for Samsung's Outlook

    921 Words  | 2 Pages

    This web article source explains how Samsung is going to be a better long term growth than Apple. The technology fanatics will be informed on how Samsung is going to improve with their conditions and line of work. The way they are doing this is by coming out with new products and switching their focus from hardware to software. By doing so, people that are into technology are going to be more interested in the products. This will provide my claim that Samsung is better by giving information on the interesting features they plan to provide in the future.

    Read More

  • Dynamic Capabilities Of Apple

    957 Words  | 2 Pages

    The major competitors of Apple are Dell and Samsung out of which Samsung is the

    Read More

  • Samsung Case Study

    1790 Words  | 4 Pages

    Samsung Electronics Company (SEC) began doing business in 1969 as a low-cost manufacturer of black and white televisions. In 1970, “Samsung acquired a semiconductor business” which would be a milestone that initiated the future for SEC. Entering the semiconductor industry would also be the beginning of the turnaround phase for SEC. In 1980, SEC showed the market its ability to mass produce. SEC became a major supplier of commodity products (televisions, microwave ovens and VCRs) in massive quantities to well known original equipment manufacturers (OEMs). For this reason, Samsung was able to easily transition into a major player in the electronic products and home appliances market (Quelch & Harrington, 2008).

    Read More

  • Apple And Samsung: A Comparison Of Apple Vs. Samsung

    732 Words  | 2 Pages

    Maybe everyone has different answer for which is the best between Apple and Samsung. You cannot deny that Apple is leading the smartphone market and now Apple became the world most valuable brand in 2013 and still is. Apple brought the revelation, Apple created so many wonderful designs and products and now Apple products go into our daily life become a part of our life. It is important to be unique and irreplaceable, whoever can do that they can lead the

    Read More

  • Samsung Electronics Company

    1966 Words  | 4 Pages

    Originated as low-cost manufacturer of black and white televisions in the year 1969, super sized with a semiconductor segment in 1970s, Samsung delivered massive volume of low-cost consumer electronics to domestic and OEM products to both domestic and global markets until 1993. Due to this fact, company didn’t develop global brand awareness until then. In the global arena, Samsung’s brand message was fragmented and its logo presentations were inconsistent.

    Read More

More about Swot Analysis Of Samsung

Open Document