Samsung Company Overview

912 Words2 Pages

SAMSUNG-
• Founder-Lee Byung Chull in 1938 as Trading Company, South Korea as Samsung Electric Industries.
• Assembly plants and sales network in 61 countries
• 1988-merged with Samsung Semi-conductor and communications
• 2005- Overcame with Sony which was a big rival
• 2006-rated as 20th in the list of global brands
• 2009-overtook Siemens of Germany and Hewlett-Packard of USA, revenue of $117.4 billion to take no.1 spot as world’s largest technology company
• Samsung means “Tri-Star” or “three stars”, three means big and stars means eternity.

VISION-
The underlying principle that defines our vision for the future of Samsung electronics is “Inspire the World, Create the Future”.

MISSION-
To inspire the world with innovative technology, products and designs that enriches people’s lives and contributes to a society responsible, sustainable future.

CHAIRMAN & CEO- Lee Kun Hee-

MARKETING STRATEGIES-
• Brand Ambassador-Aamir Khan
• Providing free content on mobile by collaborating with copyright owners of Bollywood Movies- Ghajini, Love Aaj Kal.
• Promotional offers like free entry to the show of “10 ka Dum”.
• Organizing contents like Samsung karaoke festival.
• Opening Samsung fan club for better customer relationships.
• Free online software updates, tutorials and customer service.
• Established many Samsung mobile stores to increase the visibility of brand.
• Also became a member of The Olympic Partner –TOP.

STORE LAYOUT-
Each store of SAMSUNG is of similar design. They have same colors being used of white and blue in each store.

COMPETITOR-
• LG
• Onida
• Videocon
• Sony
• Hp
• Nokia

CHALLENGES-
• Increased emergence of modern retail chains-problem as Samsung is investing in building a retail n...

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...-Organization-
It has three layers. The Samsung Advanced Institute of Technology (SAIT).

CONCLUSION-
SAMSUNG is a big conglomerate giant company. It has many divisions under it. It’s not only restricted with technology or innovation. It has gone through lot of challenges and now is a successful company. Its main aim is to satisfy the customers with their products and innovations. Samsung is listed under the Global Brands, they work in teams and achieve their goals.

REFRENCING-
Anderson, A.(1999) and Shackleton.M. Successful behavior in an organization, Blackwell, Oxford
Paula, K. (2000). Customer service. Available: http://www.samsung.com/in/#tv-audio-video-home. Last accessed 15 Sep 1999.
Anthony,P.(1979) Schein’s Model, Organizational Behavior and Culture, Oxford: McGraw Hill
Samuelson, T(1979) Organizational Structure, Model of Power, Presntice Hall: London

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