SAMSUNG-
• Founder-Lee Byung Chull in 1938 as Trading Company, South Korea as Samsung Electric Industries.
• Assembly plants and sales network in 61 countries
• 1988-merged with Samsung Semi-conductor and communications
• 2005- Overcame with Sony which was a big rival
• 2006-rated as 20th in the list of global brands
• 2009-overtook Siemens of Germany and Hewlett-Packard of USA, revenue of $117.4 billion to take no.1 spot as world’s largest technology company
• Samsung means “Tri-Star” or “three stars”, three means big and stars means eternity.
VISION-
The underlying principle that defines our vision for the future of Samsung electronics is “Inspire the World, Create the Future”.
MISSION-
To inspire the world with innovative technology, products and designs that enriches people’s lives and contributes to a society responsible, sustainable future.
CHAIRMAN & CEO- Lee Kun Hee-
MARKETING STRATEGIES-
• Brand Ambassador-Aamir Khan
• Providing free content on mobile by collaborating with copyright owners of Bollywood Movies- Ghajini, Love Aaj Kal.
• Promotional offers like free entry to the show of “10 ka Dum”.
• Organizing contents like Samsung karaoke festival.
• Opening Samsung fan club for better customer relationships.
• Free online software updates, tutorials and customer service.
• Established many Samsung mobile stores to increase the visibility of brand.
• Also became a member of The Olympic Partner –TOP.
STORE LAYOUT-
Each store of SAMSUNG is of similar design. They have same colors being used of white and blue in each store.
COMPETITOR-
• LG
• Onida
• Videocon
• Sony
• Hp
• Nokia
CHALLENGES-
• Increased emergence of modern retail chains-problem as Samsung is investing in building a retail n...
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...-Organization-
It has three layers. The Samsung Advanced Institute of Technology (SAIT).
CONCLUSION-
SAMSUNG is a big conglomerate giant company. It has many divisions under it. It’s not only restricted with technology or innovation. It has gone through lot of challenges and now is a successful company. Its main aim is to satisfy the customers with their products and innovations. Samsung is listed under the Global Brands, they work in teams and achieve their goals.
REFRENCING-
Anderson, A.(1999) and Shackleton.M. Successful behavior in an organization, Blackwell, Oxford
Paula, K. (2000). Customer service. Available: http://www.samsung.com/in/#tv-audio-video-home. Last accessed 15 Sep 1999.
Anthony,P.(1979) Schein’s Model, Organizational Behavior and Culture, Oxford: McGraw Hill
Samuelson, T(1979) Organizational Structure, Model of Power, Presntice Hall: London
Our Company will be extremely successful due to the fact that we are concentrated on creating a product that will met our customers needs, wants, and demands. The fact that our prospective consumers do not have to continuously buy new batteries or recharge them is very appealing, not to mention that they will save tho...
International Business Machines, or IBM, saw this trend and moved their company away from hardware and into software and services, following the money. It is because IBM is so adaptive that it has lasted for over a hundred years. IBM is constantly evolving, growing, and changing.
Samsung’s cost advantage is clearly visible from the comparison of costs (and their elements) that were borne by the company and its competitors in 2003 (Tab. 3): Samsung’s overall cost was 24 per cent lower than the weighted average cost of the other four producers; two most significant elements of the cost structure, i.e. raw materials and labour, were 36 and 27 per cent lower respectively. When expressed by means of a relation of average selling price to costs (“productivity” of cost elements), the differences are even more visible (comp. Tab. 4 ): overall superiority of Samsung over its competitors exceeded 51 per cent!
Kmart's greater problems stem from its poor brand strategy and negative image among consumers. In 1965, Kmart introduced the technique that was to become its trademark - the "Blue Light Special." Shoppers in a Kmart would hear the words, "Attention Kmart shoppers." Somewhere in the store a blue light would start flashing. From all over the store, shoppers would race to the Blue Light area to get special discount prices, usually on closeout merchandise. The limited-time sale strategy gave Kmart an identity. In 1991, Kmart discontinued the Blue Light Special, saying it had become too campy. In fact, it was Kmart's dirty, unkempt stores that generated that reputation. Kmart had a chance to revive the BlueLight in 2001. That concept was so powerful that ten years later, when the concept was re-introduced (too late), almost two-thirds of Americans recognized the Blue Light Special and associated it with Kmart.
International Business Machines, better known as IBM, is one of the worlds largest technology companies, currently ranking at number twenty in the fortune five-hundred. IBM was founded by Thomas J. Watson, not from scratch, but through the merging of three, already prominent, computer companies. IBM distinguished itself, not only through selling products, but primarily through research and development. IBM is currently one of the forerunners in the burgeoning field of internet clouds.
This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market.
The major competitors of Apple are Dell and Samsung out of which Samsung is the
began to take over the worlds market for tabulators, clocks, and electric type writers. By 1940 it was the us largest office firms that deals with machines. There sales had reach $50 million.
...ment that in each of the players streaming sessions or any other broadcast they would promote the Your Door to Me vines. Which featured people creating a paper car and making a vine out of them, a vine is a small video made up of short clips. Shortly after this Samsung followed suit and purchase two entire teams with the team names being Samsung Ozone and Samsung Blue, previously MVP Ozone and MVP Blue, the reasoning behind both companies purchase into the gaming world was that they had eventually realised that the gaming industry is the easiest and most efficient way to advertise with millions of games and streams being shown and played every day showing us that the world of advertising has kept up with the technology of today and the advancements that can allow it to forever be more progressive and personal too the user rather than just an old conventional advert.
Samsung will also include consumers, as key external stakeholders, in the research and development focus groups to best incorporate consumer opinion and demand into areas of the project including development, marketing, and distribution. This will help Samsung create and deliver a product that the customers want. It will also help identify consumer needs for the new smartphone’s use as consumer inputs will help shape and drive the technological innovations that Samsung is aiming to deliver with its new smartphone.
NOKIA, http://www.nokia.com/global/about-nokia/about-us/the-nokia-story/ POPULATION REFERENCE BUREAU, http://www.prb.org/pdf13/2013-population-data-sheet_eng.pdf SAMSUNG, http://www.samsung.com/us/aboutsamsung/sustainability/sustainabilityreports/download/2013/2013_Sustainability_Report.pdf SAMS
In the year 1993, “new management initiative” started transform Samsung from a “cheap OEM” to a high value-added products provider”. At this point, company realized to take the brand to global platform and started thinking the importance of global positioning and the powering the brand. Initially, management targeted to build corporate brand image across 200 countries with focus on 17 selected products. But, in the early period, internal challenges of marketing misconceptions among the top level managers turned down efforts of this visionary growth measures.
For these outcomes, the team has chosen three possible options for alternatives (1) recall, (2) no recall or (3) delay of release. As for the aforementioned list, the group examined there values alongside the fixtures of corporate social responsibility and the consumer sovereignty test. The team analyzed the alternatives with the former under the following four criteria; economic, legal; ethical, lastly philanthropic responsibilities. For the latter concept, the following criteria was utilized, consumer capability, information and choice.
Samsung is an innovative company that focus highly on quality and specialised products, they became an electronics company in 1969 and they released their very first mobile phone in 1988. In 2006, they became the global leading brand within the television market and in 2011, they became the latest smart phone provider in the world and their successful innovation is furthermore expanding. Today Samsung Electronics has proven to be one of the most successful global brands to follow.
What is the best smartphone brand in the world? IPhone or Samsung? It is a question we are often asked. We all know that there are many high- class Smartphones Company in the market except Apple and Samsung, but nowadays people more likely to buy these two companies products and always like to compare them and trying to know which one is the leader of smartphones market. Most of people believe that Apple brought the smartphones revolution to the world and it changed “everything”, and maybe that is why Apple has more royal supporters than Samsung.