Swot Analysis Of Rotimatic

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Recommended: Analysing the market and the customer

Customer Analysis
Target Customer: - In order to going to market. The Asian customer are targeted and more broadly Indian students and employees should be more focused. habituated to eat roti but due to the busy schedule they cannot prepare roti this is the main need to the customer they can make easily roti with Rotimatic.
How Rotimatic satisfy these needs:- As Rotimatic prepare roti in minute just by adding flour to it prepare to Roties one click which safe the time of the customer.
Swot analysis
Strength:- The strength of the Rotimatic is its technology design and the price of Rotimatic which attract the customers.
Weakness:- As a Rotimatic is a new product the errors of the product cannot be identified. In Newzeland as its launching newly …show more content…

Less time consumption is the advantage of using Rotimatic. One minute to make a roti is a success factor of Rotimatic.

Simple to clean:-
The rotimatic is designed in such a way that the cleaning of it can be done very easily the procedure to clean rotimatic is very easy. This easy cleaning of rotimatic is its success factor and also differentiates it from its competitors.

Customization of roti as per preferences:-
Rotimatic can customize its roti as per the customer preference like thickness of roti, quantity of oil, softness of roti, its diameter and size and customers can mix different species in flour as per their preferences. This is a success factor for rotimatic to launch in Newzealand market.

Easy to use:-
Rotimatic is simple to use the technology used in rotimatic is very simple and easy to access by everyone. The simple digital technology attracts the customers and easy to use is a success factor of Rotimatic in order to launch in Newzealand Markets.
( Rotimatic)

Market Strategies:
In order to launch Rotimatic in to the market the Strategies to be applied are Direct marketing, Advertising and the direct or personal

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