Swot Analysis Of Philips Health Care

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Table of Contents INTRODUCTION 3 BUSINESS STRATEGY & HEALTHCARE STRATEGY 3 ANALYSIS OF THE COMPANY – SWOT ANALYSIS 4 ANALYSIS OF THE HEALTHCARE INDUSTRY – PORTER’S FIVE FORCES 5 COMPETITORS 5 PHILIPS HEALTHCARE 6 TELEHEALTH 6 PHILIPS TELEHEALTH SOLUTIONS 6 DEVICES 6 TELESTATION 7 THE FUTURE OF TELEHEALTH 7 TELEHEALTH PROGRAMMES 8 ADAPTING TO THE TECHNOLOGY 8 Improving people’s lives through meaningful innovation Introduction Founded in 1891 and headquartered in Amsterdam, Philips is a diversified technology company with primary divisions focused in the areas of Healthcare, Consumer Lifestyle and Lighting (Philips.com). With over 114,000 employees and services in more than 100 countries, it is one of the largest electronics companies in the world. This report will hone in on the Healthcare Division: analysing how the healthcare strategy links to the overall business strategy, and more specifically how Information Technology (IT) is utilized. Business Strategy & Healthcare Strategy Philips aims to innovate in such a way as to translate customer insights into meaningful technology that improve the quality of lives by ‘creating the future of healthcare’, ‘enhancing lives with light’ and ‘helping people achieve a healthier and better life’ (Philips.com). Alignment is the perennial business issue (Luftman, 2006) and is generally a key factor for successful IS planning and implementation (Baets, 1992). With an overall aim of meaningful innovation, Philips has a clear company objective that runs through all three divisions, as made evident by Deborah DiSanzo, CEO of Philips Healthcare: ‘As health systems around the world address the complexities of care delivery at their core, Philips Healthcare is responding to the global call... ... middle of paper ... ... (according to 2011 census), the NHS spends more than 40% of its budget on the ageing population. Philips has solutions for the future of healthcare system (e.g. Motiva) that is cost effective and allows for better contact with patients after they are discharged from hospitals which also allows patients to be involved in their on care. As life expectancy of people living in the developed countries keep increasing, so is the pressure on healthcare facilities hence in the near future the use of Telehealth will likely become more of a necessity than choice. This presents an unprecedented opportunity for Phillips and its competitors. Phillips could leverage more market share than its competitors due to first mover advantage because it has begun the implementation of various Telehealth schemes e.g. Motiva and also because it aligns with its business strategy and vision.s

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