Swot Analysis Of Panera

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Competition within the Industry The main competition for Panera Bread in the Food Service Industry is not necessarily restricted to coffee shops as I originally thought. Instead I consider Panera’s direct competition as including Bakery-Cafe restaurants such as Starbucks and Einstein Bros. but also Fast Casual such as Chipotle Mexican Grill, Panda Express, Baja Fresh, Q’Doba, and McCallister’s Deli. Panera and all of these restaurants are also in competition with Quick Service Restaurants such as McDonald’s and Jack-In-The-Box, and Casual Dining Restaurants like Applebee’s and Olive Garden. Panera’s competition is effected by buyer power, rivalry among competitive sellers, and substitutions by companies in other segments. There could also …show more content…

Panera is in a state of continuous improvement in adding to their menu to satisfy consumer wants. Panera also capitalizes on competitor weaknesses by offering higher quality pastries than the average Quick Service Restaurant. Most other breakfast restaurants do not have the variety and quality of gourmet pastries of Panera. Panera also uses preemptive strikes by attracting people with comfortable seating, an atmosphere conducive to study, and by the offering of WIFI. Panera exhibits low cost leadership by keeping behind the scenes and production costs lower making the company able to bring down the price to take business from competitors, but not so much that it takes away all of the profit. Panera has captured a niche by catering to the desires of those who want gourmet food without the gourmet price and also by their attention to creating the whole experience for that niche and not just …show more content…

Subway has added an avocado topping option to their sandwiches. (“It 's Avocado Season”, 2014) McDonalds added Angus beef burgers all in an effort to win back those they lost to Fast Casual, yet they dropped the promotion because of the high price of beef and the unlikelihood of customers choosing an expensive burger over the dollar menu items. (“McDonald 's Cuts Angus Burgers from Menu”, 2013) Arby’s is offering a deli-style substitute in their Market Fresh Menu offerings. (“Arby’s: Market Fresh”, 2014) In order to compete with these QSRs, Fast Casual restaurants have begun to add online ordering options and drive through such as Which Wich in Marble Falls Texas. (Smith,

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