Kfc Essay

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Recommended: The nature of its product kfc

a) Economic:

KFC Holdings (Malaysia) Bhd is currently the market leader in the fast-food industry of Malaysia. The company has developed a rigorous marketing strategy and marketing plan to retain its market share. Company has developed a marketing strategy and marketing plan to maintain the tight market. One of them is via development of products. Therefore, the effectiveness of this strategy is the long awaited for stakeholders. The latest world economic recession had also struck Malaysia inevitably. To sustain their performance, KFC has launched strategies to cope with the economic slowdown. They launch one new product every quarter with hope that KFC will achieve double-digit growth in the future.

The current economic growth allowed …show more content…

KFC have a team of food technologists constantly experimenting with new flavors and creative concepts to provide more value, choices and healthy options for customers. Apart from introducing international products into the market, they have also developed some popular local flavors designed to enable customers to enjoy an exciting dining experience. KFC using quality raw materials from suppliers on celebrities like Nestle, UBF, Kerry Ingredients, Lamb Weston, Simplot, McCain and Jomalina, and from our in-house providers like Ayamas, Region Food, KFC and KFC Bakery …show more content…

Goal and focus is on each and all person in society.KFC largest demographic in on any of young men and women in this society. Both concentrated by KFC wheels gender does play any role here. Household size plays a vital role in the demographic factor of the KFC. Generally, they target families and not single people. This being the reason for their Family Meals, which are bundled items, served at a nominally cheaper rate.

We could observe the changes within the menu, which incorporates Asian essential food, which is “rice”. These are a form of adaptability to attract customers within in Malaysia by providing their local form of staple food integrated with KFC’s recipe. As I explained before the changes taken by KFC from United Based forms of food it integrated the culture and norms of Malaysia within its corporation and adapted to the countries style but yet retaining its individuality as KFC. This shows a rather successful technique that is used by KFC to solve its macro-environment issue. Another prominent method used by KFC is to focus of a fast and efficient system of food delivery. The current generation, which is always on the go, requires a fast and convenient service. Thus, the forming of delivery service as well as drive through helps KFC stay in demand despite heavy competition with other fast food

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