Kfc Essay

1305 Words3 Pages
bulb-icon

Recommended: The nature of its product kfc

a) Economic:

KFC Holdings (Malaysia) Bhd is currently the market leader in the fast-food industry of Malaysia. The company has developed a rigorous marketing strategy and marketing plan to retain its market share. Company has developed a marketing strategy and marketing plan to maintain the tight market. One of them is via development of products. Therefore, the effectiveness of this strategy is the long awaited for stakeholders. The latest world economic recession had also struck Malaysia inevitably. To sustain their performance, KFC has launched strategies to cope with the economic slowdown. They launch one new product every quarter with hope that KFC will achieve double-digit growth in the future.

The current economic growth allowed …show more content…

KFC have a team of food technologists constantly experimenting with new flavors and creative concepts to provide more value, choices and healthy options for customers. Apart from introducing international products into the market, they have also developed some popular local flavors designed to enable customers to enjoy an exciting dining experience. KFC using quality raw materials from suppliers on celebrities like Nestle, UBF, Kerry Ingredients, Lamb Weston, Simplot, McCain and Jomalina, and from our in-house providers like Ayamas, Region Food, KFC and KFC Bakery …show more content…

Goal and focus is on each and all person in society.KFC largest demographic in on any of young men and women in this society. Both concentrated by KFC wheels gender does play any role here. Household size plays a vital role in the demographic factor of the KFC. Generally, they target families and not single people. This being the reason for their Family Meals, which are bundled items, served at a nominally cheaper rate.

We could observe the changes within the menu, which incorporates Asian essential food, which is “rice”. These are a form of adaptability to attract customers within in Malaysia by providing their local form of staple food integrated with KFC’s recipe. As I explained before the changes taken by KFC from United Based forms of food it integrated the culture and norms of Malaysia within its corporation and adapted to the countries style but yet retaining its individuality as KFC. This shows a rather successful technique that is used by KFC to solve its macro-environment issue. Another prominent method used by KFC is to focus of a fast and efficient system of food delivery. The current generation, which is always on the go, requires a fast and convenient service. Thus, the forming of delivery service as well as drive through helps KFC stay in demand despite heavy competition with other fast food

Show More
Related

  • Analysis of Kingsford Charcoal

    1709 Words  | 4 Pages

    Outdoor grilling is a booming activity in modern USA, which provides excellent opportunity for market growth. Thus, we will present an overall marketing strategy and establish core marketing activities to boost its profitability and MBAs. We will then attempt to re-strategize marketing mix to help Kingsford back on its track. The real challenge is to attract more people to charcoal grilling from gas grilling and at the same time capture more market share from Royal Oak.

    Read More

  • Situational Analysis - Chick-fil-a

    1670 Words  | 4 Pages

    The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, Subway, and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market, specializing in chicken-based entrées, has lead to a competitive advantage which the company has been able to capitalize on. Recently, many competitors have added chicken entrees in order to compete in the market segment. Through marketing strategies and company initiatives, Chick-fil-A has tried to stay distant from competitors, offering a fresh alternative to the ordinary fast food restaurant.

    Read More

  • Nt1330 Unit 3 Assignment

    998 Words  | 2 Pages

    Our mission is to provide our customers with the best products and services that we have created a new market space for. We strive for 100% customer satisfaction and taking what used to be multiple purchases of software into one operation system. That can increase many aspects of the important sectors within the restaurant industry. I.e. decrease employee-training time, increase outputs, real-time record keeping ‘including inventory’, and more.

    Read More

  • Bentley's Corner Barkery Case Analysis

    785 Words  | 2 Pages

    Recently I watched a T.V. show called The Profit and recognized some similarities from the current Marketing chapter discussed in class. The current episode was about a company called Bentley’s Corner Barkery, which is committed in providing all-natural pet food and treats for their customers. The episode highlighted how Bentley’s Corner Barkery was struggling and not reaching all of their potential customer base because of its marketing structure among other poor managing and financial elements. Before Marcus Lemonis (he is the investor) the company marketing strategy was the quality of product will attract customers. Marcus Lemonis immediately ask for the company’s mission statement and help the owners identify their target customers by segmentation.

    Read More

  • Krispy Kreme Case Study

    1002 Words  | 3 Pages

    The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets.

    Read More

  • Fast Food Nation

    808 Words  | 2 Pages

    From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.

    Read More

  • Ruths Chrisris: SWOT Analysis Of Ruth's Chris

    974 Words  | 2 Pages

    When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet

    Read More

  • Case Study: Burger King

    1868 Words  | 4 Pages

    ...ica the demographics had to be taken into account. Burger King is a fast food restaurant that is suitable for all ages, races, religion, culture etc. unless a consumers feels different about it. Burger King also suits most consumers’ pockets and taste preferences. They do have a range of food such as chicken and beef which satisfies most consumers.

    Read More

  • Mcdonald's Case Study

    1423 Words  | 3 Pages

    McDonald's also focuses on the perception of value within it line of products and therefore takes care to price its menu items accordingly. Different products are priced differently depending on which target audience those items appeal to most. An extensive value menu is an essential part of any fast-food menu in recent years. The prices and products within the value menu can prove to be areas that will make or break a fast-food companies' year depending on the competitions value menus.

    Read More

  • Soft Drink Company Marketing Plan

    1436 Words  | 3 Pages

    The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China.

    Read More

  • KFC (Kentucky Fried Chicken) in China

    1110 Words  | 3 Pages

    Fast food restaurants are popular among the consumers nowadays. Many fast food restaurants are trying to serve the needs in the market as people seek for quick and convenient place to eat. Due to the fact that there are a huge amount of fast food chains available in the global market, fast food companies have to strive for success. Just by providing quick and convenient style of eating for the customers is not sufficient to stay competitive. This is why it is interesting to study and learn about a fast food company that stands out in such a competitive environment. What has KFC China been doing to become successful? What marketing strategies did they use to dominate the market? We shall find out in the following sections.

    Read More

  • Burger King: Selling Whoppers in Japan

    1384 Words  | 3 Pages

    This particular case is about the implementation of the popular fast-food chain, Burger King, into the Japanese market. Despite its’ strong market position in other countries, Burger King has some difficulties to face within the Japanese market. In this report, my team and I will analyze Burger King’s current situation and problems and suggest alternatives.

    Read More

  • The Success of KFC China

    1044 Words  | 3 Pages

    Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. Innovation can come in different forms depends on the company’s objective. KFC, one of the most popular fast-food restaurants by the Yum! Brands, chooses to be innovative for their business model. Although, there is a huge amount of fast food chain available in the global market, KFC found the key to stand out from the intense competitive environment. By expanding the business to China, KFC learned unprecedented success by being different, not by being the same. The company’s business model is all about adapting to the local culture and understanding the needs of the Chinese market. Three main innovative strategies of KFC in China are localizing the menu, understanding the Chinese culture, and hiring local management.

    Read More

  • Competition Among Fast Food Chains

    1646 Words  | 4 Pages

    CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...

    Read More

  • Burger King Marketing Analysis

    1062 Words  | 3 Pages

    By choosing to expand into markets later than other fast food restaurants Burger King hopes to avoid the problems of developing infrastructure and establishing a market base. For instance, by following McDonalds into Brazil, Burger King avoided the need to develop the infrastructure and mark...

    Read More

More about Kfc Essay

Open Document