Swot Analysis Of G-Shocks Watches

Product Description A watch is a small timepiece intended to be carried or worn by a person. Watches were first worn by military men towards the end of the 19th century to synchronize manoeuvres during war without potentially revealing the plan to the enemy through signaling. Commonly, watches are appreciated as jewelry or collectible works of art rather than just as timepieces. However, the Casio engineers are taking on the challenge of creating the world’s toughest watches to shatter the notion that a watch is a fragile piece of jewelry that needs to be handled with care. G-Shock, or Gravitational Shock for its full form, is one of the watches brand under the Casio Computer Co., Ltd. The G-Shocks watches, well-known for its durability,

Apparently, the Casio Company made a great investment on the development stage of product life cycle. A “PROJECT TEAM Tough” is set up at 1981 with numbers of experimental prototypes built for endurance testing. With zero sales and profits during the period, the company is able to survive until the first G-Shock, DW-5000C (the letters “DW” stand for “Digital Water resist”) was finally to be launched at 1983 after the long, hard process of trial and

Its shock resistance structure uses a hollow-structure case, with all-directional protective covering and the use of cushioning material protect the critical parts from shocks. They are capable of operating in high/low pressure environments with a replaceable protective plastic bezel making them even not easily being fallen out of favour with the customers. To prevent the buttons and glass from contacting flat surface, G-Shock watches adopted a prominent bezel configuration. The design protects also helps protecting the watches from shocks when falling at any angle. Its shock-resistant metal band constructed of scratch-resistant pieces has a 150-degree range of movement, structuring it to defend against shock by employing wide intervals at the connection points between the band