1.1. The Company Nike, Inc or Nike came to be in September 8, 1969. The main focus is to be engaged in the design, expansion, and progression and selling of footwear, apparel, equipment, accessories and services. It is primarily a seller of athletic footwear and athletic apparel worldwide. Nike focuses its product divisions in seven main categories: Running, Basketball, Football (Soccer), Men's Training, Women's Training, Nike Sportswear (its sports-inspired products) and Action Sports. It also sells products designed for children, as well as for other athletic and recreational uses, such as baseball, cricket, golf, lacrosse, outdoor activities, football (American), tennis, and much more. Nike’s athletic footwear products are designed primarily for specific athletic use. Though with cross training becoming ever more popular, footwear is becoming quite versatile. Nike also sells sports apparel and accessories, as well as athletic bags and accessory items. It also sells products with licensed college and professional team, and league logos. Thus allowing Nike to have a foothold in almost all places. Nike, along with its sportswear and footwear, sells a line of performance equipment under the Nike brand name. It includes bags, socks, sport balls, eyewear, watches, electronic devices, bats, gloves, protective equipment, golf clubs and pretty much any other equipment designed for sports activities. In addition to the products that Nike sells directly to customers through regular day-to-day operations, Nike has license agreements that permit unaffiliated parties to manufacture and sell certain apparels, digital devices, applications and other equipment designed for sports activities. In other words, if it has anything to do with spor... ... middle of paper ... ...here business is taking place is why Nike is such a well-known and well-recognized brand worldwide. 3.2.Apply the Porter Five Forces model Porter Five Forces Intensity Competitive Rivalry Within The Industry Medium to High Bargaining Power Of Customers Low To Medium Threat Of New Entrants Low To Medium Bargaining Power Of Suppliers Low Threat Of Substitute Products Low To Medium Competitive Rivalry Within The Industry – A lot of competition from recognized and new to the game rivals could threaten Nike and its market share. • Global market flooded with other competitors; Puma, Adidas, V.F Corporation, Asics, etc. • Trends moving quickly, Must be able to keep up with others • Competition from new players such as Under Armour and Lululemon Athletica, which focus on niche market segments such as performance apparel and yoga-themed gear, also pose a threat to Nike.
Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.
Nike is a worldwide known business that many people around the globe are attracted to purchase. They make a variety of products ranging from shoes and clothes to sports gear, sports products, and many different accessories. Nike is designed for everyone ranging from infants to elderly. Because of their range of age for products, this makes them a huge competitor. Being able to appeal to all ages and styles of people.
Nike’s goal is to remain unique and different from others in terms of the items offered on the market. Arguably, Nike belongs to a monopolistically competitive market as there only a few organizations with the ability to regulate the amount charged for their product which means they cannot make their prices high as this is likely to make customers move on to other available choices (Nike, Inc., 2012). However, Nike can find a balance between the prices to charge for their products and remaining competitive with other companies in the industry. Nike has formed a distinction between the appearance and performance of their footwear and that of their competitors. Although products are differentiated from other companies, they still influence each other because they are items of the same
Nike has always been a company that's been questioned ethically. People have heard about the stories of the sweatshops in Southeast Asia exploiting adolescent employees for unreasonably small amounts of money. This had blemished Nike’s reputation several years ago, but since then, it has strived to become a truly respectable company. Located on Nike's website you can find Phil Knight's credo about ethics. It is as follows:
Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom buying its products. This makes the company to grow continuously due to wide and stable customer base.
Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing.
Nike’s Asian operations had previously continued to soar generating US$300 million in 1994 in revenues to a whopping US$1.2 billion in 1997. However based on the Asian economic crisis, this had adversely affected revenues, while regional layoffs were inevitable. Nike also performed well in the European market generating about US$2 billion in sales and a good growth momentum was expected, however, some parts of Europe were only slowly recovering from an economic downturn. In the Americas (Canada and the U.S.A.), Nike experienced a growth rate for several quarters. The U.S. alone generated approximately US$5 billion in sales. The Latin American market at this point was exposed to economic volatility; however Nike still saw them as a market with “great potential for the future”.
From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever created.
Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. In 2000 Nike Inc. not only manufactured and distributed athletic shoes at every marketable price point to a global market, but over 40% of our sales came from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States).
Nike attempts to convey themselves as an ethical and loyal company within their print advertising, by contributing multiple factors to appeal to their customer base by using tactics such as sexual appeal and tugging at people’s hearts with emotion. While Nike does not appear to be unethical, some of the techniques they use are questionable to the media and the public. When it comes down to how Nike evaluates their print advertising, they should think more so about who is endorsing their products and showing a value in character and overall community leader, then how athletic the athlete is to the public. Nike is not an unethically advertiser, but a questionable judge of character with the athletes they plan to endorse their products.
Nike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. This worldwide company operates in an extremely different organizational structure than other companies, such as Reebok and Adidas. Nike operates tremendous marketing strategies and develops inventive designs to inspire athletes around the world. This company is one of the largest suppliers in the world in athletic footwear and apparel, main producer of sports equipment, and making Nike the most valuable brand among sports companies. The task for Nike is to join diversity and inclusion to encourage ideas and innovation. Around the world, this company is a popular brand.
international markets. The company wants to generate more than half of its revenue from overseas. In my opinion, Nike’s strategies and tactics are to seek on the opportunity to do the marketing on its radical, rebellious and anti-establishment images to the international markets and to benefit from its use of overseas factories to outsource manufacturing processes. For example,
The Nike Company is a manufacturing as well as retailer type company. There are 800 worldwide factories for Nike brand and products. It is true that most of the Nike brand apparel is manufactured out of the United States. It’s all happen due to independent contract manufactures those are situated in different 34 countries. Nike is the one of the largest seller of athlete footwear and athlete apparel in the modern world.
This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
Nike and Adidas have become two very dominant brands of athletic clothing in the world. Nike has become an international manufacture of all types on clothing. It was founded by Billy Bowerman. Adidas is also a worldwide manufacture of athletic