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A short essay on Nike's life history
A short essay on Nike's life history
A short essay on Nike's life history
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Company Background & Products Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory, and adopted the well-known logo, called the “Swoosh”, first used by Nike in 1971. Nike produces a wide range of sports equipment. Their first products were track running shoes, for a wide range of sports including track & field, tennis, baseball, Association football, lacrosse, basketball etc. Nike sells an assortment of products, including shoes and apparel for sports activities for men, women and children. Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Vietnam, Philippines, and Malaysia. Now Nike follows the global fashion trends and is well known and popular in the youth culture and hip hop culture to supply some fashion products (Steve, 2012). The company’s goal is to deliver value to five constituencies: shareholders, consumers, business partners, employees and the community. SWOT Analysis The following SWOT analysis is to understand our current situation and areas to reinforce. (Neil, 2010, p.41) Strengths (Internal Factors): • Nike is arguably the number 1 sports brand in the world and its famous ‘swoosh’ logo is easily recognized. • Associates itself with world class sports teams, players and events. • Comes up with very innovative designs for their products and advertising Weaknesses (Internal Factors): • Brand is perceived by some people, as expensive and not affordable enough. • Product... ... middle of paper ... ...heir shopping experience with Nike. This Build-A-Shoe option should also be available both online and in stores and consumers are advised to build their shoes in a retail store as there will be knowledgeable salespeople on-site to facilitate the building of their shoes. And also, the price of a customized shoe should not cost more than a shoe you can get in a retail outlet. 2. Nike should also send their more dedicated salespeople for courses held by Nike to further enhance their knowledge and service. After courses, they should be well equipped with knowledge regarding Nike products, namely the functions, material made of and etc. These salespeople should also be always updated with the latest news regarding Nike products so they are able to update consumers with them. They will then be placed at flagship or big Nike stores and provide excellent customer service.
"Nike." Columbia Electronic Encyclopedia, 6th Edition 1. Academic Search Premier, EBSCOhost (accessed November 6, 2009).
In an increasingly competitive market with strong rivals such as Reebok, Adidas, Nike’s latest strategy is offering consumers the shoes they desire. This is done by providing customers with the option of designing their own shoes. At Nikeid.c...
Price: They have pricing strategy for different group of consumer. The price of their shoes varies depending on the type of the shoes, the feature of the shoes, and even design and edition matter. The shoes can be price at a standard price where most customers can afford. Yet some special feature shoes are specially design and created for premium customer who can afford to pay a higher price. For this reason they can capture different group and level of customer.
One thing I like about Nike is how accessible it is. You can find Nike products just about anywhere such as Nike outlets, Dicks Sporting Goods, Khols, Macy and other big department stores, as well as online. Some companies don’t make it as easy to find and buy their products which can be a struggle. I hate when I’m in need of a certain product but companies limit their access, and I can’t get what I need when I need it. Nike makes it easy to find and buy their products at any
Nike’s goal is to remain unique and different from others in terms of the items offered on the market. Arguably, Nike belongs to a monopolistically competitive market as there only a few organizations with the ability to regulate the amount charged for their product which means they cannot make their prices high as this is likely to make customers move on to other available choices (Nike, Inc., 2012). However, Nike can find a balance between the prices to charge for their products and remaining competitive with other companies in the industry. Nike has formed a distinction between the appearance and performance of their footwear and that of their competitors. Although products are differentiated from other companies, they still influence each other because they are items of the same
The Swoosh logo was created by Caroline Davidson in 1971. Davidson was asked by Phil Knight, co-founder of Nike, to create a logo that could be placed on the side of the shoe. She gave him the Swoosh, and he in return gave her $35.00. When the Swoosh is inverted and placed next to the wing of The Nike of Samoth...
Nike Incorporated is the number one leading sportswear and equipment provider in the world. They manufacture anything from casual clothes to sports equipment, shoes to socks, and basketballs to golf balls. As a result of its massive success, Nike employs nearly 30,000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the United States. Its extensive reach into the global market has Nike producing more exclusive products than any other manufacturer in the world. Nike’s headquarters is located in the metropolitan area of Portland, Oregon.
Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing.
Nike is an American multinational corporation that designs, develops, and sells footwear, apparel, equipment and accessories; however, it does not actually own any of the locations that manufacture their products. Nike has been under attack for having their products produced at facilities that exploit workers. Having previously admitted to less than ideal conditions at several of these facilities, Nike now claims to have improved their standards.
It will look at the role of promotions as a consumer product company, offer possible promotional objectives, and consider other promotional methods the Nike Corporation may wish to implement in its quest to remain the market leader.
Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. In 2000 Nike Inc. not only manufactured and distributed athletic shoes at every marketable price point to a global market, but over 40% of our sales came from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States).
Nevertheless, Nike is an extremely diverse company with outstanding organizational structure, impressive marketing strategy, and innovative products. The organizational structure of the Nike Corporation helped them become a leading innovator for the world with creative apparels and shoes. Their intelligent marketing strategies assist them in advertising their products to motive their customers and sell them. Their innovative product motivates customers with great performance footwear and quality designs to take on any obstacles. The Nike Corporation discovers various ways to improve their organizational structure to inspire the world.
The customer can choose to either customize the whole shoe or can choose for predesigned shoes and just customize a part of the shoe. NIKEiD offered customization of the following footwear segments: Football, Baseball, Running, Rugby, Basketball, Athletic Training, Skateboarding, and Nike Sportswear. Nike to promote NIKEiD ran a campaign where they asked two famous designers to go to the customized workshop and design shoes (Wikipedia). “Nike has also used the social media very effectively by getting in touch with their consumers and asking them for feedback on their products which helps Nike in getting insights that drive innovation, strengthens consumer connections to Nike, and provides a platform for consumers to interact with each other. Through Nike’s social media platforms, they leverage the power and passion of sport to deepen their relationship with consumers.” (CEO Nike, Mark
Nike additionally utilizes the possibility of customization through arrangement of different useful qualities
Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running,combat sports, tennis, American football, athletics, golf, and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and other athletic and recreational uses. Nike is well known and popular in youth culture, chav culture and hip hop culture for their supplying of urban fashion clothing.