Apple Watch Case Study

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Though Apple had an easier time making huge splashes in the consumer market for almost every of their products, the Apple Watch isn't poised to become a big hit. Though numbers are scarce, all signs point to it being a bust. However, Apple has a history of being tenacious and credited for having a "never-say-die" attitude: the first generation smartwatch will used as a backbone for the next edition. Yes, you read that right: there are rumors swirling that the next installment of the Apple Watch, which we'll call Apple Watch 2, will be coming in 2017. The current watch is - hands down - the best smartwatch in the market and there's nothing quite like it. If we're going to see the next second-generation one soon, it's best to expect it to be way better than the first. Since details about …show more content…

Same screen size, new materials Unfortunately, we shouldn't expect the design team at Apple to release an Apple Watch with a circular frame, nor should we hope that it'll be larger. Though the new Apple Watch will have a few software and hardware upgrades, it might still retain its current screen size, shape, and resolution. The new models may utilize new materials like titanium and new metallic alloys called Liquidmetal. Thinner screen and a longer battery mileage If you've used the Apple Watch before, we're sure you've always wondered by the screen is rather thick. This may no longer be the case next year, since the rumor wires suggest that it will possess a thinner screen in favor of a larger, more efficient battery. The Apple Watch is already a great product in its own right, but it still needs a number of improvements to become a more prominent and a better product. Regardless, it's still a first-generation device and Apple can use the mistakes it committed - along with the users' complaints - to introduce a better smartwatch next

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