Samsung Gear S3 Case Study

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Introduction: About the Samsung Gear S3 Classic The Samsung Gear S3 Classic was one of the two Samsung Gear S3 watches released in November 2016, the other model being the S3 Frontier. The Samsung Gear S3 Classic is dust and water resistant and has GPS capabilities. The touch screen smartwatch also has a heart rate monitor and steps tracker. It has Bluetooth and cloud functions, so messages, emails, and alerts are receivable without using a phone. The built-in speaker and microphone allows hands-free calls. The straps on the smartwatch are leather made and the timepiece is made of mirrored metal. The battery life is about 3 days. The watch goes for a price of about SGD$456.

Consumers normally buy the smartwatch to use it for their own private purposes. Customers influence the sales and marketing because of their changing preferences and ability to buy the product. What customers like or can afford one week might be what they dislike or find too expensive in another week. Therefore, the sales and marketing department of Samsung has to carefully follow the trend of consumers’ willingness and ability of buying the watch and has to advertise and sell the watch to the correct category of consumers at the correct price level. For example, if customers have the money and willingness to buy the S3 Classic, Samsung should then make more effort in marketing the smartwatch then at that time as sales will most likely be higher. This example shows that customers are a significant factor in the microenvironment that heavily influences the sales and marketing of the

It can also impact the development of advertising tools. Through the technological environment, Samsung can get statistics of buying patterns of consumers, marketing opportunities and online platforms to get in touch with consumers. This has an effect on sales and marketing of the S3 Classic as it provides Samsung with information it can use to come up with marketing strategies. Connections with consumers strengthen as platforms in the internet can be used for communication and feedback about the smartwatch. However, technology may pose as a threat as it will help Samsung's competitors too. This results in an increase in competition and may affect sales and marketing strategies of the watch if competitors are do well to market their smartwatches. Samsung may have to come up with better ways and find other platforms for advertising. Therefore, Technology is a major factor in the macroenvironment that influences the sales and marketing of the S3