Swot Analysis Of Coca Cola

.The company I chose to research is the, Coca-Cola Company. Their company mission is to “refresh the world” and spread happiness, which can be seen in the media advertising. Although this company is sold in stores, there is the option for online buying as well. Its URL is, http://www.coca-colastore.com. While this URL, is the company’s actual website, http://www.coca-colacompany.com/our-company. This online website allows customers to buy Coca-Cola products “Share-a-Coke” and Coke brand merchandise (Moye, 2015).

2.The category that the company falls into is both Business-to-Business and also Business-to-Consumer in actual stores, but online the category that company would fall under would mainly be Business to Consumer. By using e-commerce,

However, Coca-Cola is primary recognized globally and has always exceed according to a 2014 Nasdaq article, “Coke holds 42% of carbonated drinks while Pepsi Co. holds 30 (2014).”

4.A SWOT analysis of Coca-Cola would consist of the strengths, weaknesses, opportunities, and threats of the company.

i. The number one strength would be that they are a top brand for soft drinks across the board above any other brand. Coke is a top seller in almost all of its drinks that they offer, passing up competitors in sales. Another strength would come from the e-commerce perspective of how the website offers brand merchandise to customers and is easy to access. The strong recognizable brand is what also is known for the strength in its advertising and market game (DynamicWeb, 2015). Coca-Cola recognizes sports, people, and events. A few examples would be the Olympics, FIFA, people spreading happiness, and the Super Bowl just to name a few (DynamicWeb, 2015). Commercials and logo changes on Coke products is what can attract the consumer base. The last strength would be the loyalty from the consumers; some households only drink Coca-Cola products or buy Coca-Cola merchandise for their homes as décor or even apparel for themselves (Coca-Cola

4.

Marketing

1.This company markets their site by going at it from a customer relation’s type of marketing. “Coca-Cola Open Happiness”, this is an example of how that deems true because customers are the main focus for this company. Making the customer base happy and loyal is what they strive to do.

2.The company is an extension of a “bricks and mortar” type operation. This company is primarily known in stores that sell beverages whether it is supermarkets or gas stations. 3.The online site branches out to allow for people to personalize Coke drink products and also get merchandise.

4.The common store appearances of this company are mainly the drinks because you cannot go in everywhere there are soft drinks and buy Coca-Cola merchandise. This online store allows for so much more money to be made by the company and shows that Coca-Cola is an iconic drink and goes beyond just being a drink.

5.This company has marketed very well on all aspect, with drinks and merchandise they have made billions. Coca-Cola is recognizable anywhere by everyone and I think that is very telling on the success the brand has