SWOT Analysis: The Coca-Cola Company

1350 Words3 Pages
bulb-icon

Recommended: Background information on coca cola company

An important aspect of The Coca-Cola Company’s vision is to “Be the Brand,” inspiring creativity, passion, optimism, and fun (The Coca-Cola Company, 2014). Marketability is a key ability of businesses, and Coca-Cola markets itself very effectively. TCCC does this by not solely marketing its products, but its lifestyle as well. Despite changes in its products over time, the company maintains its timeless Coke bottle, motto to “Have a Coke and a smile,” unchanging logo, and other iconic images, and therefore benefits from its status as a known and trusted brand throughout the world. In conjunction with its strong marketing strategies, Coca-Cola delivers on another principle ability of business - the reliability and consistency of its products. One can go to the Coca-Cola time and time again for its product with little variance (B. Heuser, personal communication, January 14, 2014). Receiving accolades such as “Marketer of the Year,” Coca-Cola is extremely recognizable around the world, and while its products may change over time, the “theme of celebration” never does (Bloomberg TV, 2012). Marketability and reliability, two crucial abilities of an international business, serve as a foundation for Coca-Cola’s success in other areas.
TCCC also draws upon its strength as a sustainable brand in terms of both durability and “green-ness.” Founded in 1892, Coca-Cola, who claims that its mission is “enduring,” has followed through on sustaining its mission and profitability over time, asserting its durability as a company. The company continues to assert its relevance, staying true to its mission of “achieving sustainable, quality growth” (The Coca-Cola Company, 2014). In addition to its durability, Coca-Cola has taken on many environmenta...

... middle of paper ...

....
Laszlo, C. & Zhexembayeva, N. (2011). Embedded sustainability: The Next big competitive advantage. Great Britain: Greenleaf Publishing Limited.
Manyika, J., Remes, J., & Rassey, L. (2012, Dec. 7). You didn’t build that: Is the future of manufacturing really in America? Foreign Policy. Retrieved from http://www.foreignpolicy.com/articles/2012/12/07/who_really_did_build_that.
Marketline (2014, Feb. 1). Company Profile: The Coca-Cola Company. Retrieved from Business Source Premier.
McKnett, C. (2013, Nov.). Chris McKnett: The Investment logic for sustainability [Video file]. Retrieved from https://www.ted.com/talks/chris_mcknett_the_investment_logic_for_sustainability.
Polaris Institute (2007, June 14). Coke further undermines Colombian investigation. Polaris Institute. Retrieved from http://www.polarisinstitute.org/coke_further_undermines_colombian_investigation.

Show More
Related

  • Riordan Manufacturing and Strategic Planning

    1907 Words  | 4 Pages

    Wheelen, T. L., & Hunger, J. D. (2010). In Concepts in Strategic Management and Business Policy Achieving Sustainability, Twelfth Edition. Pearson Education.

    Read More

  • Campbell's Soup Company Strengths And Weaknesses

    372 Words  | 1 Pages

    SWOT analysis is performed with Campbell’s Soup Company (CPB). There are Strengths, Weaknesses, Opportunities and Threats which helping an organization to understand the current environment and potential for their particular product and service which allows them to adjust their marketing tactics in order to help focusing their strategies. When doing a SWOT analysis, it is important to recognize that the Strengths and Weaknesses are internal reflections, whereas the Opportunities and Threats are external reflections.

    Read More

  • Soft Drink Industry Porter's Five Forces Analysis:

    1671 Words  | 4 Pages

    Brand Image / Loyalty: Coke and Pepsi have a long history of heavy advertising and this has earned them huge amount of...

    Read More

  • Cola War Between Coca-Cola and PepsiCo

    1372 Words  | 3 Pages

    Key success factors in the industry are a strong brand presence, maintaining customer loyalty as exploring new markets and distribution channels as well as offering a diversified product line. Implications of these factors are strong competition and dependency of company’s behavior and marketing strategies on competitors’ behavior. This is especially true for Coca-Cola and PepsiCo since their flagship products are very much alike in look and taste.

    Read More

  • Personalization Case Study

    780 Words  | 2 Pages

    There comes a time when customized products and personalized services were catered exclusively for the discerning and well heeled. Coca-cola stands as a testament to personalized luxury. There has been an up-shift by certain manufacturers trying to offer tailored ranges and services to a wider audience

    Read More

  • Swot Analysis Of Nestle

    1767 Words  | 4 Pages

    In this report, there will be an overview, strategic direction and organizational structure of Nestlé S.A. This prompted investor groups who are interested to invest in this company and to decide whether they should invest their funds with Nestlé S.A. The purpose of this report is an opportunity to gain knowledge of how this company evolved and how they operate their business. This will not provide any information on the company situation, marketing strategy, financial performance, and company outlook.

    Read More

  • Coca Cola Social Media Analysis

    1610 Words  | 4 Pages

    Weaknesses – Coca-Cola is a very successful company with an impeccable social media following. Word of mouth is probably a strength, but only when feedback from consumers is positive, but there are people who are against Coca-Cola and their products. Even though Coca-Cola produces over 200 brand products, Coca-Cola lacks the social media popularity of other brands that they produce (Moth, 2013). Many drinks that they produce are extremely popular such as Coke or Sprite, but there are a lot of Coca-Cola products that are unknown, unseen, and unavailable for

    Read More

  • Coca-Cola’s Organizational Development Problem and Recommendations

    2203 Words  | 5 Pages

    Jeseph University, S. S. (2006). Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to. Saint Joseph’s University Students for Workers’ Rights, 1, 1-78. Retrieved April 22, 2014, from Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to

    Read More

  • How do Solar Panels Work

    1449 Words  | 3 Pages

    Constructingexcellence.org.uk. 2014. Constructing Excellence | SustainabilityZone | Sustainability Issues. [online] Available at: http://www.constructingexcellence.org.uk/zones/sustainabilityzone/sust_con/issues.jsp [Accessed: 27 Feb 2014].

    Read More

  • Swot Analysis Of Nestle

    3302 Words  | 7 Pages

    This section defines the company. What is its mission? Strategic Vision? Current strategy (e.g. Diversified/Single/Conglomerate)? Discuss relevant company history, but keep it brief.

    Read More

  • Eco-Friendly Corporations

    632 Words  | 2 Pages

    Over the past 40 years, there has been a surge of awareness, with regards to environmental issues, as more people are beginning to realize the dangers of air pollution, deforestation and the depletion of the Earth’s natural resources. This monumental shift in attitude has encouraged many individuals to lead more eco-friendly lifestyles and remain mindful of the fact that present day society has a duty to preserve the Earth’s resources for future generations. Undoubtedly, corporations and businesses are catching on to this trend, partly in an effort to comply with federal regulations, but also to fulfill their roles in the environmental movement as they realize the intangible benefits that can be gained. Indra Nooyi, chairman and CEO of PepsiCo, reflected on this new attitude in a recent statement where she observed that “big companies in particular should be a force for good in society”. The Boston Consulting Group (BCG), a global management consulting firm, collaborated with the MIT Sloan Management Review in fall 2009 to launch a global survey of more than 1500 corporate executives and managers about their “perspectives on the intersection of sustainability and business strategy.”

    Read More

  • Coca Cola Competitive Advantage Essay

    910 Words  | 2 Pages

    Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.

    Read More

  • Characteristics of "Green Business"

    1515 Words  | 4 Pages

    Without doubt the XXI century has changed our priorities, especially when it comes to the way we do business. Popular sustainable business models, as advertised in the media, have evolved into much more than a moral obligation or an external requirement to generate money. Essentially, are forcing companies to reinvent the systems and approaches with which they generate value and profitability to the company.

    Read More

  • Coca-Cola Brand Image

    809 Words  | 2 Pages

    Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.

    Read More

  • The Importance Of Social Sustainability

    938 Words  | 2 Pages

    The sustainability of the ecosystems on which the global economy depends must be guaranteed. And the economic partners must be satisfied that the basis of exchange is equitable” (World). This quote demonstrates the complexities of sustainability. Another thing corporations should focus on when trying to be sustainable is their environmental impact.

    Read More

More about SWOT Analysis: The Coca-Cola Company

Open Document