Personalization Case Study

I agree with the Greater personalization and customamization of the products. For the below reasons and some of the cons and pros associayted with it and how to overcome them.

There comes a time when customized products and personalized services were catered exclusively for the discerning and well heeled. Coca-cola stands as a testament to personalized luxury. There has been an up-shift by certain manufacturers trying to offer tailored ranges and services to a wider audience

Simply put, clients are demanding more and don’t share the same sense of brand loyalty as previous generations. Marketing strategists believe that focus must be on generating a community tied to customer satisfaction.

With ever increased competition, brands must show genuine benefit to hold the client’s attention as well as affection.

Customization and Personalization discussed:

“ customization” is the use of flexible computer-aided manufacturing systems to produce custom output.

These systems combine the low unit cost of mass production processes with the flexibility of individual customization.

“Mass personalization” on the other hand,

In theory, they are sophisticated and unafraid to express their taste as trendsetters and style mavens. They can also be the hardest segment to market to effectively because they are spoiled for choice.

“Mass customization” and “mass personalization” (or “build-to-order marketing” and “one-to-one marketing”) in delivering either products or services when properly implemented, bring about across-the-board improvements in all dimensions of a business. This includes, price, responsiveness, quality, and a positive experience. Competitiveness and operational effectiveness of a company also