Swot Analysis Of Burberry

836 Words2 Pages

SAFS Framework Suitability: Based on the Ansoff analysis, the most suitable strategy are market penetration and market development which can capitalise its strength and address the threat mentioned in SWOT. Burberry already had various of product range to satisfy the needs of consumers, focusing on the current product and market can save the operational cost as the profit decreased this year. By saving the cost of management and production, it should focus on marketing the brand and improving the service wisely with its capability. At the same time, keeping implement the strategy of market development to reduce the risk as mentioned in PESTEL. Acceptability: Burberry aim to be the leading digital luxury brand and its social channels have become the core of the digital strategy. This strategy has been significantly rewarded: Burberry is one of the top three most followed luxury brands on Facebook (over 17 million likes) and Twitter, and the top ten on Instagram (7.9 million followers, 50000 likes). Burberry’s digital …show more content…

Burberry needs to capitalize upon the brand equity to sustainable competitive advantage in the luxury market. It can enhance the products and promotion of children 's wear and beauty as they have the potential to grow (as mentioned in BCG). According to the research of Euromonitor. luxury brands can quickly grow market penetration by colour cosmetics and colour cosmetics was the top two dynamic category with sales around 45 million in 2015, especially the lip products with a value growth of 8.5% (Luxury daily 2016). Moreover, the beauty products are more accessible compare with the trench coat, and it will not affect by the season. If consumers satisfy with the products, it will also trigger the future buying decisions. Combining with its successful categories of apparels and accessories, Burberry can create a stronger product portfolio which can put the brand in a better position to gain more market share against its

Show More
Related

  • Target Corporation Swot Analysis

    1685 Words  | 4 Pages

    The SWOT analysis: The study of the firm's Strengths, Weaknesses, Opportunities and Threats called SWOT analysis, a key step in flushing out known performance issues that are important to the growth of the organization addressed in the corporation strategic plan. The issues identified in the SWOT analysis help leadership to come up with a plan and strategy to achieve the overall mission of the company (Strategic Planning, n, d). Target Corporation is one of the largest public retailing company in the US having more than 1700 stores serving guests nationwide. Target group and its brand position are evaluated in the market using SWOT analysis.--

    Read More

  • Warby Parker Executive Summary

    1981 Words  | 4 Pages

    60% of US consumers discover new brands or product through social media, 59 percent use social media to learn about unfamiliar brands or products, 46% are strongly influenced in their purchase decisions by opinions in social media 39% refer to social media before making purchase decisions.

    Read More

  • Sainsbury Swot Analysis

    729 Words  | 2 Pages

    Sainsbury’s entered a joint venture with British Home Stores in 1971 to create hypermarket style stores under the brand SavaCentre. These stores reverted to the standard Sainsbury’s brand and superstore format in 1999.

    Read More

  • Burberry Case Analysis

    1197 Words  | 3 Pages

    Burberry today is considered one of the leading luxury brands of the word. Here is a synopsis of rise of Burberry:

    Read More

  • Baldwin Company Swot Analysis

    732 Words  | 2 Pages

    Baldwin Company seeks to use its core competencies to accomplish a viable competitive advantage. Management is aware that competitors cannot provide the same value to consumers that Baldwin can, therefore, Baldwin has developed core competencies by:

    Read More

  • Marketing: Burberry Target Audience

    944 Words  | 2 Pages

    The principles of marketing (The Times 100, n.d) are a range of processes concerned with finding out what consumers want, and providing it for them. This involves the ‘4ps’ of marketing; price, place, product and promotion. The product decision in any company involves dealing with goods that should be offered to a group of customers (Jobber & Ellis-Chadwick, 2012). Burberry maintains a product line with great width and scope in which their products fall into two main categories; fashion or continuity. Their fashion products are designed to be responsive to fashion trends and are introduced on a collection to collection basis (Burberry, n.d). Continuity products however have life cycles that are expected to last for a certain time period. Burberry also has 3 primary collections; womenswear, menswear and accessories, with the variety of products they can utilize their product mix greatly. Burberry also has...

    Read More

  • How the Polo Ralph Lauren Brand Has Achieved Such High Success

    1559 Words  | 4 Pages

    Since 1967 Polo Ralph Lauren the brand is impeccable example for how a company must develop strong brand equity through the years. Indeed, the brand has established its image across a diversity of products and markets using a perfect lifestyle marketing approach. To understand how the brand has achieved strong brand equity, and resonance with its customers, analy...

    Read More

  • Rosewood Branding Strategy

    744 Words  | 2 Pages

    -Status symbols: Sophisticated customers who value the distinctive, exclusive collection seem to value the corporate-branded version of luxury. –Philip Martiz, chairman of the board

    Read More

  • Analysis Of Victoria's Secret

    1016 Words  | 3 Pages

    They effectively advertise their brand, quality, style and elite products, creating a useful image of confidence, sexiness and desire to its consumers, enticing both the female and male market segment. Knowing the exact approach it needs for the purpose of increasing sales and dominating its market. Victoria’s Secret is cleverly using its marketing tactics to keep its consumers engaged with the company and its products. Not all of the same products are offered in each outlet which will require its consumers to visit the store, review the catalog, interact on its social media and visit its website to stay on top of sales and

    Read More

  • Value Chain Analysis Of Burberry

    1611 Words  | 4 Pages

    The unique heritage and Burberry’s Britishness are the significant resources that contribute to its success and premium price. Strong brand image as part of intangible assets contributes approximately 25% value to the organization in average (Keen 2003). To avoid discount or oversupply, Burberry needs to continue maintaining its long-term brand image (Berends 2004). Also, Burberry has a variety of product lines and attributes to high worth that makes it more competitive

    Read More

  • SWOT Analysis

    576 Words  | 2 Pages

    test whatever it's a bad effect or not. So when it used on humans, we

    Read More

  • Polo Ralph Lauren Case Study

    1314 Words  | 3 Pages

    Polo Ralph Lauren not only owned retail stores, but also under other retailers such as Nordstrom, Macy’s, Dillard’s, Belk, Saks Fifth Avenue, and various other retailers. The unique selling proposition of Ralph Lauren brands go about defining themselves as not like the others, is to develop a positioning that’s intended for a narrower target to make them unique. Most luxury brands fall into this fashion unique style categories. Ralph Lauren Company wants potential customers to know all the ways that they are better than others, and as a result their advertising focuses on product benefits. The result is to grab the attention of their customers. The emotional appeal of this brand is to increase your self esteem and leaves you feeling high class and

    Read More

  • Prada: A Case Study

    2831 Words  | 6 Pages

    The high pressure luxury brand industry has evolved over the last few decades from a small and selective to a multibillion dollar arena offering significant potential and growth opportunity for the luxury brands that compete within its realm. With many luxury brands competing for over $225 billion (The Economist, 2009) in revenue each year it is easy to see how strategy plays an important role.

    Read More

  • SWOT Analysis

    1675 Words  | 4 Pages

    The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.

    Read More

  • Swot Analysis Of Nike

    1891 Words  | 4 Pages

    Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory, and adopted the well-known logo, called the “Swoosh”, first used by Nike in 1971. Nike produces a wide range of sports equipment.

    Read More

More about Swot Analysis Of Burberry

Open Document