Baldwin Company Swot Analysis

MARKETING STRATEGY (Zoran Maricic)

Baldwin Company seeks to use its core competencies to accomplish a viable competitive advantage. Management is aware that competitors cannot provide the same value to consumers that Baldwin can, therefore, Baldwin has developed core competencies by:

 Offering a high-quality, branded products with competitive prices whose image is recognizable among consumers;

 Constantly improving market share and elevating consumer product awareness;

 Delivering the requested number of products successfully matching different market segments, consumers, and their expectations in terms of price, age, reliability and ideal positioning on market perceptual map (graph above).

Management intends to focus on further improvement and will continue to build on these competencies through marketing efforts that increase the number of units sold and by constantly adapting to market changes and needs.

SWOT ANALYSIS

The marketing environment for Baldwin represents astounding opportunities. These opportunities also bring some challenges that the firm believes it can meet successfully. The figure below illustrates a SWOT analysis of the company conducted by our marketing team to highlight Baldwin’s strengths, weaknesses, opportunities, and threats.

Strengths

Product positioning - Refers to consumers' perceptions of a product's attributes, uses, quality, and advantages and disadvantages relative to competing brands. Our R&D department is doing tremendous job meeting all our customers’ expectations.

Product pricing – Discussed later in the text.

Management – Our management team is an experienced group of highly educated executives and professionals whose only goal is to build a company that is committed to its customers.

...

... middle of paper ...

... about its products in a variety of ways. Promo budget and sales budget currently make up the bulk of Baldwin’s promotional strategy. Industry wise, we are aiming in heavy promotion so customers can be aware of our products and us. This promotion reflects the increasing market share as well as sales growth year after year, as it can be seen per graph below individually, or per graph on the right with the whole industry included.

PRICING STRATEGY

As discussed earlier, Baldwin products are priced with the competition in mind. Management is not concerned with setting high prices to signal unattainable cutting edge products, nor is it pursuing to achieve the goals of matching low prices by selling higher quantities of products. In lieu, value pricing is practiced so that our customers feel comfortable purchasing our products and so they feel comfortable coming back.