Case Study Of Perceptual Maps In Marketing

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Perceptual Maps in Marketing
As a recently hired marketing manager for CruiserThorr and with the assistance of the executive team, we will construct a perceptual map to formulate the company's positioning strategy. Perceptual maps give a snapshot of what their customers think about certain attributes of a company's products such as; price, design, quality, etc. It is important for companies to choose the right attributes on the map to find out the relevant information. The organization must also work to differentiate themselves from other similar organizations. Key components in my opinion are the product uniqueness, safety, quality engineering and price.
Situation
The Current situation is the need of a marketing plan to help increase sales that attract young and older customers. There are fundamental assets that focus on 35-50 year olds and 21-35 year olds who are buying motorcycles. The older customers seem not interested in the modern lifestyles that CruiserThorr symbolizes. However, the younger customers do not have disposable funds to buy the motorcycles. They prefer a lower c...

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