Swot Analysis Fast Food

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Political
“A coalition of health groups, including medical experts and public health officials, is behind a push to stop fatty food being sold within a 15-minute walk of the schoolyard.” Riegel, R. (2014)
“Proposals to require restaurants, take-aways and all food service outlets to post calorie details of all meals on menus were approved at the Government’s Cabinet meeting this week.” An Roinn Slainte (2015) “From 13th December 2014, EU legislation will require detailed allergen information on all food products including nutritional information and allergen listing.” Bord Bia (2014).
According to Money Guide Ireland (2016) the minimum wage in Ireland has risen from €8.65 to €9.15. …show more content…

A focus on “snackable” menu items and small plates is emerging.” Bord Bia (2014)
“Value is still dominant and opportunities exist for producers engaging in lean, efficient production and delivering foodservice innovation. As consumer prices have remained relatively stable over recent years.” Bord Bia (2014)
“The origin of food and drink products is identified as a driving trend within the trade. To the extent that a “local” or “made in Ireland” positioning can be used, it can provide a meaningful point of differentiation.” Bord Bia (2014)
“While traditional menu options remain important to core foodservice offerings, consumer interest in ethnic cuisine is growing and is opening up new opportunities for outlets to broaden their menus and restaurant offerings.” Bord Bia (2014)
Technological
According to Franchising.com (2015) fast food restaurants are rushing to get quick and easy to use payment kiosks. “These contactless payment kiosks often include colourful, animated touch-screen menus that give customers the option to browse through the entire menu, customize their order, and then pay with cash or a credit card” Franchising.com

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