JFC is building a competitive advantage to go against some global competitors such as KFC, McDonald’s and Burger King.
The secrets of its success from perspective of marketing are focusing on the Filipino market, building brand equity and offering variety and convenience. JFC builds very strong brand equity. The brand sign is the bee, which is really engraved to the minds and hearts of Filipinos. And also they are engaged in socio-civic programs to serve its communities. JFC puts major resources in the Filipino market to serve local style meals that cannot be found in competitors’ chains. They serve spaghetti, rice and burgers in Filipino style. JFC is offering a menu with a wide variety of meals. And JFC’s one-stop outlet will bring convenience to all customers.
From perspective of operations, JFC is learning McDonald’s operating systems and trying to gain more control on costs, service and quality to be able to reduce production time and ensure quality and higher standard of cleanliness.
From perspective of human Resource, JFC provides high-class services in its stores. JFC is only looking for service-oriented staff through high- standard processes of recruitment and selection. JFC offers higher compensation to increase staff loyalty and encourage better service performance. JFC also offers training programs to help staff to gain necessary skills and builds a better working environment to increase the standards of service.
2.
Although the new brands have its own different identity; JFC can still leverage its resources and skills in management, recruitment, training, selection, marketing and logistics. And also they can use economies of scale to reduce cost of production.
I think that there should not be dilution of the Jollib...
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...e brand equity.
JFC should bring the same IT system technology to ensure operation efficiency and understand consumer trends overseas.
JFC should figure out what the local customers want, and build localized service standards. And also they should train local staff by using the same methods to train its best crew to ensure consistent high-level service.
5.
I believe that JFC should concentrate on the Philippines market since this market is growing at the fastest rate and has 89 percent of all stores.
And JFC should also focus on China market since China’s market and economy are developing very quickly, and both McDonald’s and KFC are operating very well in China.
However, expanding in overseas should not be the main focus. It takes a lot of efforts, investments and costs, especially marketing cost to introduce this unfamiliar food culture to the local customers.
Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants in the nation.
The financial performance factors are the need to advance price-to-earnings ratio and the need to advance consumer base through the expansion into the global marketplace. Customer performance factors include recovering the company image by increasing organic business practices, advancing positive customer feedback, and implementing a home delivery service where it can be applied. Internal business process performance includes improving and increasing positive relationships with suppliers and farmers. Organizational learning and growth factors include providing larger advancement opportunities for employees and recovering the corporate culture with ethical farming and poultry handling. By implementing strategies with these factors in mind, Tyson Food will be able to achieve its goals.
Other factors include communication infrastructure and availability of skilled workers. Most of the Asian countries are embracing new technologies that grow much knowledge of the diverse beverage drinks. Secondly, the demand conditions play a significant role in enhancing competitiveness for the firms. Both Coca cola and Pepsi are an Coca cola has always dominated the markets outside United States unlike Pepsi’s internationalization strategy that took too long.
Analysing McDonalds (fast food outlets) using Porters 5 Forces model – sometimes called the Competitive Forces model. Introduction McDonalds Canada opened in 1967, thirteen years after McDonalds had taken the United States by storm. This was the first restaurant to be opened outside of the United States. It was in 1965 that McDonalds went public and offered shares on Wall Street. Since then, it has been important for McDonalds to continually monitor its performance, to make sure it is competitive and profitable while also being aware of its immediate community responsibilities.
.... They have successfully entered foreign markets through their success and reputation, which made it easier for local communities to readily accept their standardized processes and consider it a food of their own. They had the resources to transform local companies to similar versions of themselves, and spreading the concept of McDonaldization further on a global scale. Not only have they changed the operational aspect of local firms, but they have also adapted in some of their own ways. For instance, when entering the Indian market, McDonalds offered more vegetarian options and excluded beef from their menu, which they do not do in the North American market. McDonalds kept their processes standardized and basic items the same, but they do understand the importance of adapting to the culture of their target market given the differences in tastes and preferences.
This particular case is about the implementation of the popular fast-food chain, Burger King, into the Japanese market. Despite its’ strong market position in other countries, Burger King has some difficulties to face within the Japanese market. In this report, my team and I will analyze Burger King’s current situation and problems and suggest alternatives.
· Burger King Corp. that offers an array of value-priced offerings and makes kitchen and drive through upgrades
Burger King adds value through the good quality products served. What the customers perceives is what the customer gets and sometimes more than what the custome...
The first innovative strategy of KFC China is localizing the menu. Trying to sell the same products or services is a typical approach to most foreign expansion for franchise businesses (Bell, 2011). However, one-size fits all approach is not what KFC chooses to implement for their company. According to Shelman, the writer of the case study regarding KFC’s Explosive Growth in China, key success for KFC China is to change the menu to suit Chinese tastes and style of eating. “One of the lessons I take away from this case is that to do China, you have to do China”, says Shelman. KFC localizes their offerings and adapts their existing products to appeal to the Chinese customers’ needs. The menu features Chinese local food like egg and vegetables soup. Examples of innovative products are the Dragon Twister (chicken roll of old Beijing) and the glass jelly milk tea (Zhou...
To sum up all information above, it is understandable that McDonalds has positioned itself as fastest and cheapest fast-food retailer. According to this statement, the main competitive priority for the company is low-cost and dependability of their product. Nevertheless, McDonalds takes into account other competitive priority like high design-performance, credible consistent quality and cultural flexibility.
Penney's approach to strategy is best measured using a SWOT analysis, which maps out the company’s strengths, weaknesses, opportunities, and threats. For instance, J.C. Penney's strengths include a strong liquidity position, an efficient supply chain, and a broad product and service offering. J.C. Penney's liquidity position grew to lend the industry from 2014 to 2015 (J.C. Penney Company, Inc., 2015). Strong liquidity against its competitors provides J.C. Penney with an advantage while funding any potential opportunity that arises in the market. Its supply chain facilitates the flow of goods between two thousand four hundred domestic and foreign suppliers, distributors, and stores (J.C. Penney Company, Inc., 2015). Its efficiency enables J.C. Penney to generate higher margins, which allows for lower prices for customers. Moreover, it allows the business to operate in a cost effective manner. The broad product and service offerings help the company serve the diverse needs and preferences of its customers. J.C. Penney also has the largest apparel, home furnishing, and general merchandise catalog in the United States (J.C. Penney Company, Inc.,
Burger King’s core competency is fast food restaurant franchises specializing in made to order, flame-broiled hamburger sandwiches, particularly the “Whopper”. Using the strategy of industrial organization to capture market share Burger King offers a similar product (hamburgers) in a different way (flame-broiled). This strategy of product differentiation is part of the firm conduct category that Burger King uses to set itself apart from its competitors. In order to compete with its fast food competitors Burger King accentuates its core competencies in its marketing and product strategies, thereby leveraging market share.
Expansion across seas can be very advantageous and lucrative for many companies; however, there are many risks associated with doing business overseas, and companies that intend to expand internationally should be careful and strategic when doing so. Not only do companies run the risk of experiencing a product fail due to differences in cultures, they also face severe political and economic risks as well.
Likewise, McDonald 's has been driving up their growth through a means of renovation of its facilities, by expanding it menu offerings and options, and extending the restaurant operating hours of business to accommodate its consumers. Furthermore, McDonalds are thoroughly expanding its value menu
Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you believe it might be. In the past, many national giants have hit the wall when introducing a foreign market or launching a new marketing campaign because of the cultural gap they encountered on the other side of their borders. Another way of preventing a flop on an international market is to carefully study the economical past of this country, which might differ quite a bit from the one the company flourished in. In addition to the previous precautions, it Would be advise to make sure that your product will blend seamlessly within the spending habits of the consumers. Overall, meticulous market studies and patience often constitute the way to success on a foreign soil.