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The psychology of persuasion essay
The Importance of Persuasion
The psychology of persuasion essay
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Whether being said or being written, there is always a purpose behind the way words are utilized. Words, oftentimes, educate, inform, or even deceive the minds of individuals, but the true power they derive from has brought about the contribution of others resulting in effective outcomes. Although words hold many different purposes, its key motive is evident when used to sway an individual’s position in public controversial matters. The influence that writing and speech can induce, based on the use of words through diction, tone, and pathos, is what creates change in individual’s perspectives on social views.
Beneficial to shaping the views on society related topics, one should consider the choice of diction to use. It is critical to choose
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accurate words when trying to convey an important message. Choosing the right words can allow a speaker to be more persuasive, credible, and influential. Failing to do so can disinterest the audience, causing them to reject or discredit views on a topic. One speaker who selects his choice of diction to influence his audience is African-American Cilvil Rights Movement leader, Martin Luther King Jr. In his speech, “I Have a Dream”, Dr. King carefully picks his words that best convey his message that no matter the color of your skin, race, or gender, everyone deserves full freedom and equality. For example, Dr. King states that “all of God's children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual: Free at last!” (Martin Luther King Jr.). The fact that his choice of words are associated to not just one type of person, but all, makes it hold a more impactful effect. Because the words were so inclusive, yet very direct and personal, they have the power to influence and alter multiple views on racial equality. The intention in using this particular diction was to distinctively include all individuals and alter the perspectives of not one person, but everyone in general. Dr. King also repeatedly uses the words “I have a dream today!” (Martin Luther King Jr.). The word “dream” gives off the sense of hope and inspiration to reaching the goal of equality. The word “today” gives off the sense of immediacy, directly influencing his audience to join together, get involved, and take a stand in the fight. It is clear that the choice of diction can ultimately make a speaker more effective and credible in a way where views on social struggles, like racial inequality, can be altered and result in a successful outcomes. To influence and bring change to the views on certain social matters, one would also need to think about the overall tone.
When attempting to communicate an important message, it is extremely necessary to have some type of attitude expressed through your words. Conveying the right tone will not only draw people in but also make the speaker more plausible. One speaker who has succeeded in using tone to influence her audience was an advocate for women’s suffrage, Susan B. Anthony. In her speech, “On Women’s Right to Vote”, Anthony uses tone through her words to help relay the message that women who are citizens of the United States deserve the right to vote and run for office. For example, Anthony states that, “women are citizens; and no state has a right to make any law, or to enforce any old law, that shall abridge their privileges or immunities” (Anthony). Words like “enforce,” “law,” and “privilege,” help Anthony create a more formal and official tone making the speech sound more impressive. Her matureness as a speaker makes her argument sound intelligent which will only gravitate and sway the standpoints of more listeners and followers, especially those who are not women. Essentially, the authoritative tone is what influences individuals, and although the governments perspectives were not changed while Anthony was alive, it is still evident that the tone in her speech made everything more convincing and caused the government to reconsider their choices. Due to her influential words and actions, people’s perspective on social issues, like women’s rights, have changed
dramtically. Lastly, in order for speech or writing to influence and create change in individual’s perspective on social views, it is important to include an appeal to pathos. This particular device has to deal with the audience’s emotions. An appeal to pathos essentially causes readers to not only respond emotionally, but to understand the speaker’s viewpoint on a specific topic. With this, a reader is more likely to see what the speaker sees, and feel what the speaker feels. It ultimately brings a better understanding and clearer perspective on a subject matter. One speaker who utilizes this rhetorical device to change his audience’s views is the first openly gay politician, Harvey Milk. In his speech, “You Cannot Live on Hope Alone”, Milk relies on the use of sympathetic appeal and imagination to deliver the message that gay people should be elected in office so children who are also gay have “hope for a better world” and “a better tomorrow” (Harvey). For example, Harvey says that a child who suddenly realizes they are gay “knows that if their parents find out they will be tossed out of the house [and that] their classmates will taunt [them]” (Harvey). These words have the ability to evoke feelings of sympathy and pain through the audience. Its purpose is to make people personally relate and imagine themselves if put in the same situation. Harvey also says that, “[the gay] child has several options: staying in the closet, and suicide” (Harvey). Once again, the reason behind this sentence is to appeal to the audience’s emotions. Fundamentally, the appeal to pathos can provide a writer's message the ultimate power to move and influence an audience to a certain decision, action, or mindset. Although Milk is not alive today, his words continue to remain influential, creating change in people’s stance in gay rights to this day.
Ulrich had a well explanation for her slogan on "well-behaved women." She supports her slogan by bringing up certain women stereotypes that have been going on throughout history. She uses these stereotypes to explain how certain people view on women.
Edward O. Wilson, the writer of this satire, writes about the opinions of two disagreeing sides to demonstrate the unproductive nature of these litigations. To do this, the author writes in a horatian manner and uses instances of exaggeration, parody, incongruity, and irony to help him convey his message that these arguments are pointless. The well distributed use of these strategies allows the writer to efficiently illustrate and mock the unproductive disagreement of these two groups of people.
“People who had incurred the displeasure of the party simply disappeared and were never heard of again.
Politicians frequently receive negative publicity at the hand of their own use of language. Their uses of words as they relate to persuasion typically fall within one of the three dimensions of language functions, semantic or thematic. Often their persuasive language can be found to closely resemble any of these three categories simultaneously. There are many tools for analyzing persuasive symbols, many of which should be utilized when analyzing great communicators such as President Ronald Reagan. In response to the Space Shuttle Challenger explosion on January 28th, 1986 where seven brave American’s gave their lives. President Ronald Reagan made history with his famous speech, which didn’t only serve to address the great tragedy, but served as a focal point of comfort for the grieving nation. He commemorated the seven heroes who had fallen that morning in route to outer space; he expressed gratitude to NASA for their past developments and encouraged further explorations. Ronald Reagan was a great communicator, a charismatic persuader whose words delivered focus of the message through utilization of persuasive symbols. This paper aims not to be an all-inclusive guide for analyzing persuasive symbols, but will sufficiently guide the reader to be a more perceptive of persuasive language.
Samir Boussarhane During the early 20th century in the U.S, most children of the lower and middle class were workers. These children worked long, dangerous shifts that even an adult would find tiresome. On July 22, 1905, at a convention of the National Woman Suffrage Association in Philadelphia, Florence Kelley gave a famous speech regarding the extraneous child labor of the time. Kelley’s argument was to add laws to help the workers or abolish the practice completely.
Florence Kelley was a social and political reformer that fought for woman’s suffrage and child labor laws. Her speech to the National American Woman’s Suffrage Association initiated a call to action for the reform of child labor laws. She explains how young children worked long and exhausting hours during the night and how despicable these work conditions were. Kelley’s use of ethos, logos, pathos, and repetition helps her establish her argument for the reform of the child labor laws.
I chose this word because the tone of the first chapter seems rather dark. We hear stories of the hopes with which the Puritans arrived in the new world; however, these hopes quickly turned dark because the Purtains found that the first buildings they needed to create were a prison, which alludes to the sins they committed; and a cemetery, which contradicts the new life they hoped to create for themselves.
In the era of American slavery, the rights of the colored were denied under authoritative rules, such as the Fugitive Slave Act that required the retrieval of all runaway slaves. It was during this time, Mary Ann Shadd Cary, an African American living in Canada, felt the need to combat racial injustice by voicing her opinions on the newspaper Provincial Freeman. In her second issue of the newspaper, she argued the need to continue her editorials is to promote the antislavery cause by embedding repetition to unify her targeted audience and by approaching her audience with a cautious tone to build on more support.
On January 12, 1780, Abigail Adams, former First Lady, wrote to her son, John Quincy Adams, while he was abroad with his father and brother. Adams addressed to her son and future President to maintain his spirit to learn and grow. She expressed his purpose through her motherly tone, various religious and historical allusions, use of logos, rhetorical question with simple syntax and use of metaphors.
Have you ever wondered how influential people write great speeches that grab people's attention? They use a literary device called, rhetorical appeals. As supported in Hillary Clinton’s November 03, 2016 speech, uniting the American Public, will lead to an advantageous country. In her speech for the Democratic National Convention it states that, as elected for president, she will get everyone saying “We” instead of “I”. To reach out to the American Citizens and grab their attention, Clinton uses many rhetorical devices as she speaks. Using Logos, Pathos, and Ethos, the people of America jump on board with Clinton's ideas.
Imagine the world we are living in today, now imagine a world where we are told who to marry, where to work, who to hate and not to love. It is hard to imagine right, some people even today are living in the world actually have governments that are controlling their everyday life. In literature many writers have given us a view of how life may be like if our rights as citizen and our rights simply as human beings. One day the government may actually find a way to control and brainwash people into beings with no emotions like they have in the book 1984 where they express only hate, because that’s what they have been taught by the party.
Marriage is the biggest and final step between two young people who love one another more than anything. In the marriage proposals by Charles Dickens and Jane Austen we are able to see two different reasons for marriage. While Dickens takes a more passionate approach, Austen attempts a more formal and logical proposal. Rhetorical strategies, such as attitude and diction, have a great impact on the effect the proposals have on the women.
Words hold great power and when used correctly can influence what people believe and how they act.
“The pen is mightier than the sword” (Bulwer-Lytton 1839). Hence, iconic political figures have used language to force individuals to think and act on important issues that encompass society. Activists like Malcolm X and Helen Keller exemplify this power and perspective of language in the realms of approach and progress.
Is it true that the use of utterances and linguistic functions in verbal communication, wherein the comprehensive communicative act, comprise more rhetorical power than the written word? Why people generally prefer face-to-face interaction to discuss significant issues rather than using electronic media at our fingertips? “Why do people meet in debating chambers to make rules and reach political positions when they could surely more easily handle the complexity of the issues and the large amount of relevant data by exchanging documents and be done with it?” (Furniss, 2004, P. 1) This article will help you in deciding if the spoken word has more rhetorical power