Company Description During a layover in London, Lou Moshakos found himself in a true British ale house. The warm hospitality and neighborly atmosphere inspired the American version that the Moshakos family opened in 1999, proudly called the Carolina Ale House. Carolina Ale House has steadily grown into a regional concept without losing the feel of a neighborhood gathering place. Our pledge is to provide first-rate service & award-winning food at an unbeatable value. We are a family-friendly sports-themed restaurant best known for food, sports and fun. Our extensive menu goes beyond the typical sports bar fare to satisfy all cravings and our wide selection of ales is recognized as one of the best in the market. From open to close, multiple games …show more content…
are aired simultaneously on two large screens and 46 TVs at every Carolina Ale House location. The restaurants’ game area has activities for all ages, including pool tables, video games, pinball machines and foosball tables. Not only does Carolina Ale House serve up great food and fun, it also gives back to the community. Each location regularly donates food, time and monetary funds to a variety of charitable causes in its community and sponsors multiple recreational & club teams throughout the year. They are rated a 3 star by Yelp.com and their pricing ranges between $11 to $30 for two people. Their core product is good food with items like their Wings which you can get them with a dry seasoning or covered in different types of sauces from Buffalo to Fiery Thai sauce. Differentiated Segmentation Strategy The two most appealing segments for this plan are the Innovators and Strivers.
Innovators are always taking in information from different sources. They are confident enough to experiment with different things. They make the highest number of financial transactions and are skeptical about advertising. They are future oriented and self-directed consumers. They believe science and R&D are credible and are most receptive to new ideas and technologies. They enjoy the challenge of problem solving and have a wide variety of interests and activities. Strivers have revolving employment which makes them temporarily unemployed at times. They use video games and video as a form of fantasy. They are fun-loving, imitative and rely heavily on public transportation. They are the centerpiece of low-status street culture and desire to better themselves but have problems realizing this. The Innovators are attracted to this restaurant because of the variety of different types of food on the menu as well as the 40 plus beers on tap and in the bottle. They enjoy the menu items like Chargrilled Ribeye or for a more healthy choice, the Simply Grilled Salmon. The Strivers are attracted to the cheap lunch menu as well as some of the burgers and salads on the menu. They also like the selection of 40 plus beers and the daily specials that run every day. They are very money conscious and prefer items like The Varsity Cheeseburger or Southern Fried Chicken …show more content…
Salad. Target Strategy Innovators- The method I will use to target these people will be to draw focus to the things that this group are willing to try or experiment.
I would use public relations to market to the group because they are skeptical of any advertising or flyers. Public relations marketing is very cost effective and can get the message out to the masses. Normally this group is confident to experiment with new things so I will invite them to try some of the different items on the menu like some of the specials that are featured daily. One item is the Southern-Fried Catfish or the Chicken Enchiladas. I would focus on the variety of beers that they carry and have them select a different one when they come in. Since they are not too trusting on advertising and how it brings in people, I would run specials on the different appetizers like 5.99 Bacon Cheese Fries or Buy the Combo and get an order of Frickles for
3.00. Strivers- The method to use when targeting these people will have to employ using social media and online video strategies. Since they are very cost-conscious, we have to target them with videos and the use of Facebook or other websites to attract them to the company. We have to offer them some type of discounts or specials on their favorite items. They love to enjoy the good times and are willing to bring friends and family to the restaurant to enjoy the atmosphere. We would also run the specials or give them coupons for different appetizers of their choosing to help promote sales. I would focus on the $2 pints of beer and have them try our variety of beers on tap as well as in the bottle.
The main consumer characteristic that Cracker Barrel Old Country Store sets their standards on is “Pleasing people”. (Etzel, Walker, Stanton. 2001 pg. 204) A review of the Cracker Barrel Old Country store states, “This restaurant has a combo of good food, good service, and atmosphere. The gift shop is trendy, and affords one a place to browse. Do your browsing after the meal, for service is fast and efficient. One dines among country antiques that serve as decor. The country plates are a delight, and one must try the daily specials. Don't order dessert if you're not hungry. The blackberry cobbler and lemon icebox pie are superb. This is home cooking with affordable prices and great atmosphere.” (http://stlouis.citysearch.com/profile/3855636) Cracker Barrel stores appeal to both the traveler and the local customer and have consistently been a consumer favorite. Cracker Barrel was ranked as the top family dining chain for the eleventh consecutive year in the 2000 Restaurants & Institutions magazine "Choice in Chains" annual customer survey. It was also named “Best Family Dining” restaurant by Restaurant & Institutions magazine for the tenth consecutive year. The R&I award is based on a national consumer survey that evaluates chains on seven separate attributes: food quality, menu variety, value, service, atmosphere, cleanliness, and convenience. For 2000, Cracker Barrel scored highest among family dining establishments on every one of the attributes.
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.
Through the Cochon Restaurant, Link was able to bring a slice of rural Louisiana to the city in New Orleans. With that, Cochon was named in the New York Times as one of the top three restaurants “that count” and was named one of twenty most important restaurants in America by Bon Appetite. For hi...
wonderful quick meal right in front of you. They show you hands on how to prepare and cook
Antoine’s’ is one of the oldest family ran restaurants in the USA.[] It was established in 1840, by Antoine Alciatore a French immigrant. His main inspiration was to bring a little bit of his home to New Orleans. It was a big help to him that the city was already filled with French speaking people; French dinning was naturally the next thing introduce to the city. He and his wife, Jules Alciatore like so many others came to America in search of wealth and prosperity.[] Pension Alciatore was the name of their first location and its aromatic odors wafting from their kitchen brought New Orleans to the door. By 1868 with increase of population, the official location of the restaurant became permanent on St. Louis Street; this where the restaurant stands today.
Don’t feel like cooking tonight or going for carry out, no problem have a Marie Callender’s Turkey Pop Pie or maybe something exotic like P. F. Chang’s Mongolian Style Chicken. No matter what may satisfy your taste buds if it can be found in your freezer or pantry chances are it’s one of ConAgra’s various brands. ConAgra’s Foods brands can be found in most American’s households. With their commitment to provide products that deliver outstanding taste, nutrition and value ConAgra have created ways to improve sustainable business practices and create innovative programs that deliver on their promise of being a leading corporation. By developing organizational structures ConAgra Foods has influenced employee’s to maximize their full potential, develop group cohesiveness, and embrace the inclusion of diversity in the workplace ConAgra is able to provide
Richard believes that his vision for the company, a two-tiered concept with a top microbrewery producing fresh, quality beer and a chain of brewpubs, has potential. However, due to the more complex nature of running a restaurant, he believes that the company has yet to figure out how to run its restaurant business profitably.
Neko – Paradise Café Center is to characterize the root causes of Budget risks identifying phases of the risk management process. Moreover, to evaluate risk Weather interactions and common causes. To identify alternative Contract Terms and Conditions mitigation strategies, techniques, and implements for each major risk. Neko – Paradise Café Center is to highlight and evaluate specific risk mitigation Training alternatives. Neko – Paradise Café Center is to planning communication to every project individuals for implementation of Safety outcomes.
Rather than inspire with a forward-looking mission that is inclusive, they continue to re-establish that the organization has had this checkered past. Their mission lacks aspiration and inspiration, and it frankly takes the organization nowhere. It fails to account for one of their biggest stakeholders, the actual customers at their restaurants. While their website is attractive and has many elements which do create affinity with their customers, their company mission fails to connect any of those dots in a meaningful way. Sadly, the founder’s quote was more inspirational but is far from the operating reality of their stated organizational
Despite their small space and slightly outdated decor the staff and customer services at Tony's family diner is nothing less of spectacular. Everyone at Tony's always has a big smile and a warm inviting presence helping create the classic atmosphere feel even more like home. Although the menu is small, the choices are outstanding and varied. Tonys offers a menu for each meal of the including a special for each meal.
Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. Innovation can come in different forms depends on the company’s objective. KFC, one of the most popular fast-food restaurants by the Yum! Brands, chooses to be innovative for their business model. Although, there is a huge amount of fast food chain available in the global market, KFC found the key to stand out from the intense competitive environment. By expanding the business to China, KFC learned unprecedented success by being different, not by being the same. The company’s business model is all about adapting to the local culture and understanding the needs of the Chinese market. Three main innovative strategies of KFC in China are localizing the menu, understanding the Chinese culture, and hiring local management.
The United States of America, a country where anyone can become anything he or she wants to be. It is even given the phrase “Land of opportunity.” This is one of the reasons people from different parts of the world choose to immigrate to the United States. Immigrants do not immigrate alone, but bring their cultures with them. One of the representatives of culture is food, and with the vast amount of immigrants, the vast amount of ethnic restaurants are introduced. Beneficial things happened with the rise of ethnic restaurants, they serve as a doorway to introduce different cultures and they improve the country’s economy. Some people disagree and believe that ethnic restaurants are a problem. That they lead to cultural separation because it
... in your group is aware about the food program. Another thing that you need to do is talk with your local community and let them know what time your business hours are, some information that the people in the
In America, many are not aware of the inequalities that exist in the Food Service. The food service sector has at least 125,951 companies and approximately 12 million employees with almost 7 million foreigners. This sector includes individually owned restaurants, mid-priced chains, quick service (fast food), hotels, and beverage establishments. Food service plays a major role in institutional establishments like schools, hospitals, prisons and meals on wheels. They cater to the tastes of their particular customers and are often leaders of food innovation. In the food service, we find: bartenders, wait staff, hosts, busboys, chefs, cooks, managers, and dishwashers .The food service workers perform a variety of customer service, food preparation and cleaning tasks, all that which are very important to keep a business running. More concerning , some of the major working conditions that foodservice workers face with daily is no health benefits and significantly low wages. These employees working in the food industry make it possible for millions of people to enjoy food in restaurants but are not being treated or appreciated fairly.