Denny's Mission Statement

610 Words2 Pages

Comparative Analysis of Denny’s Restaurant Mission Statement and Website

Denny’s is a restaurant chain based in Spartanburg, South Carolina in the United States (missionstatements.com, n.d.). Denny’s has over 1,700 locations and positions itself as “America’s Diner”. The company was founded over 60 years ago, by Harold Butler and Richard Jezak as a donut shop.

According to Missionstatements.com (n.d.) the following is Denny’s mission statement:

“Our Mission at Denny's is to establish beneficial business relationships with diverse suppliers who share our commitment to customer service, quality, and competitive pricing.”

By a simple comparison to Denny’s website, you can quickly come to several conclusions about Denny’s and the role their …show more content…

However, this is frankly a reaction to prior negative press associated with their prior legal woes from discriminatory business practices. (Leeds, 1994),(Daly, 2006).

I believe there are several challenges presented by this incongruency:

Missing Stakeholders: The mission statement leaves out critical stakeholders, specifically customers and their dining experience, and employees and their employment …show more content…

Rather than inspire with a forward-looking mission that is inclusive, they continue to re-establish that the organization has had this checkered past. Their mission lacks aspiration and inspiration, and it frankly takes the organization nowhere. It fails to account for one of their biggest stakeholders, the actual customers at their restaurants. While their website is attractive and has many elements which do create affinity with their customers, their company mission fails to connect any of those dots in a meaningful way. Sadly, the founder’s quote was more inspirational but is far from the operating reality of their stated organizational

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