Comparative Analysis of Denny’s Restaurant Mission Statement and Website
Denny’s is a restaurant chain based in Spartanburg, South Carolina in the United States (missionstatements.com, n.d.). Denny’s has over 1,700 locations and positions itself as “America’s Diner”. The company was founded over 60 years ago, by Harold Butler and Richard Jezak as a donut shop.
According to Missionstatements.com (n.d.) the following is Denny’s mission statement:
“Our Mission at Denny's is to establish beneficial business relationships with diverse suppliers who share our commitment to customer service, quality, and competitive pricing.”
By a simple comparison to Denny’s website, you can quickly come to several conclusions about Denny’s and the role their
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However, this is frankly a reaction to prior negative press associated with their prior legal woes from discriminatory business practices. (Leeds, 1994),(Daly, 2006).
I believe there are several challenges presented by this incongruency:
Missing Stakeholders: The mission statement leaves out critical stakeholders, specifically customers and their dining experience, and employees and their employment
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Rather than inspire with a forward-looking mission that is inclusive, they continue to re-establish that the organization has had this checkered past. Their mission lacks aspiration and inspiration, and it frankly takes the organization nowhere. It fails to account for one of their biggest stakeholders, the actual customers at their restaurants. While their website is attractive and has many elements which do create affinity with their customers, their company mission fails to connect any of those dots in a meaningful way. Sadly, the founder’s quote was more inspirational but is far from the operating reality of their stated organizational
The Taco Bell and KFC “micro brand” known as ZAK Family Foods is successful for three important reasons: a concept of family, a passion for progress, and a dedication to social responsibility. These three elements have evolved organically from the brand’s very beginnings. In 1979, Jerry Zakaras, now CEO and Franchisee of ZAK Family Foods, began his journey to support his family as a Restaurant General Manager for a Pizza Hut in Plattsmouth, Nebraska. His cooperation with those working with him in the restaurant expressed itself in a way that was very familiar; it was the restaurant family. His value for family was what motivated him to explore the restaurant world, and it was what opened the doors to his business success.
chose to analyze the mission statement and “About Us” page of Starbucks. The mission statement is:
The vision of Panera was to make Panera Bread a nationally recognized brand name as well as becoming the dominant restaurant operator in upscale, quick-service dining. The top management believed for their vision to become a reality they must depend on being better than the guys across the street. In addition Panera wanted to offer a unique dining experience at Panera so attractive that customers are passing by other fast casual restaurants to dine at their nearest Panera Bread Company. Management further implemented this strategy by following a blueprint for attracting and retaining customers. This blueprint called, Concept Essence underpinned Panera’s strategy and embraced several themes that, taken togethe...
This paper explores the business strategies Chipotle is using for operations. Analyzing financial and operations data to discuss areas of concern as well as areas where Chipotle Mexican Grill is doing well. Discussions will include the importance of Chipotle’s menu preparation strategy and menu integrity. The marketing strategies Chipotle is using to increase operations and strategies used to compete against rivals in the competitive environment. Concluding with an overall evaluation of Chipotle’s business portfolio.
Publix depend customer satisfaction and loyalty to conquer a large portion of the market share. ABC.com(2014) conducted a survey pertaining to the “Why,” that brings the consumer to the Publix chain. The survey was published in 2014 at that time Publix at 1,090 stores operating in the United States. Abc.com (2014) The company’s mission statement includes, focusing on customer value, and low tolerance of waste. Publix is dedicated to the dignity, value, and employment security of their Associates. Devoted to the highest standards of stewardship for their stockholders, and are responsible citizens in their community. Publix.com (1999) When you walk into a Publix supermarket the company’s Mission could not be more obvious. There is a person to
Wendy’s is one of the world’s third largest hamburger companies that is quick service. There are over 6,500 company and franchise restaurants worldwide. Wendy’s mission is to stand for honest food, higher quality, fresh wholesome food, prepared when you order it, prepared by Wendy’s kind of people, do it Dave’s Way, we don’t cut corners. This company believes in fresh and non-frozen products so the customers are satisfied and now they bought from an honest restaurant. The foundation believes in long term success that include there core values in every production. The core values are “Quality is our Recipe” “Do the Right Thing” and “Give Back”. Wendy’s focuses on the responsibility that the stakeholders are also the key to success.
We understand the importance of our missions and the trust our customers place in us. With this in mind, we strive to excel in every aspect of our business and approach every challenge with a determination to succeed.
Visit Starbucks.com and you enter a virtual world of delight. Consumers can “sample” over 30 blends of coffee; find Starbucks coffeehouse locations, or learn about Starbucks Hear Music®, where customers can “burn personalized CDs, use listening stations to explore musical recommendations, enjoy a handcrafted Starbucks® beverage, or surf the web at (a) T-Mobile Wi-Fi enabled coffee bar” (Starbucks, 2008). Starbucks uses their website to communicate with their consumers about their company’s mission, social responsibility, business ethnic and compliance, diversity relations and press releases. Consumers can even read about the latest “rumor responses” that Starbucks wants to clarify about misinformation regarding the company. From the “click” of a button you can shop for Starbucks merchandise or check the balance on your Starbucks Card, the Starbucks website has got their customers needs in mind.
This Company made their mission statement in 2012 and according to me this mission and vision statement is good but these need loads of changes as I have read in this course mission statement should be:-
is extremely competitive, labor intense and risky. It is saturated with multiple different types of restaurants many competing in the exact segments. Companies operating in this type of environment seek differentiation strategies in order to set themselves apart from rivals, using various tactics such as pricing, food quality, menu theme, signature menu selections, dinning ambience and atmosphere, service, convenience, loyalty programs, specials, heart-healthy, and location (Thompson, Peteraf, Gamble & Strickland, 2014, p.C-138). Many restaurants can’t keep abreast and don’t survive, making them go out of
Schultz, Howard, and Joanne Gordon. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. New York: Rodale, 2011. N. pag. Print.
In “ The Starbucks Experience” author discusses essential business strategies that allowed Starbucks from its establishment in Seattle in 1971 as a single-location coffee shop to go worldwide. Nowadays, Starbucks has more than 11,500 non-franchised locations worldwide with annual sales more than $600 million and has been recognized as one of the best Fortune 500 companies to work for. The Starbucks former CEO and the current chairman, Howard Schultz, implemented the five core Starbucks principles for turning “ordinary into extraordinary”. By following these principles, Starbucks became extremely successful and since 1992 the Starbucks stock has grown a staggering 5,000 percent. The author discusses the five core principles that lead to Starbucks’ success such as: make it your own, everything matters, surprise and delight,
The mission statement of the company was “As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our bran...
Schultz, H. (2011). Onward: How Starbucks fought for its life without losing its soul. New York: Rodale.
The following essay illustrates how value is provided to customers within the organization. By utilizing stakeholders, organizational policies, and specific strategies, McDonald’s works towards constantly innovating its service and product.