Subway Rhetorical Analysis

529 Words2 Pages

Logical Fallacy Paper https://www.youtube.com/watch?v=d1zPdvh5WqI 3. This commercial argues that to be like Michael Phelps one must have a passion for training and eating healthy, it says that by using the false authority fallacy. Subway is making this argument using Michael Phelps and his Mother. His mother states that to be a good mother you should feed you children Subway. Subway is making the argument because they want to bring in more customers, and they want people to think that no other sandwich shop has healthier sandwiches’. In the commercial the audience is athletes, moms, anyone that likes to eat healthy, and anyone who likes sandwiches’. Subway focuses on athletes by using one of the best athletes on the planet and they make him say that “Athletes everywhere eat Subway.” They focus in on Mothers by having Michael Phelps mom in the commercial giving him a sandwich and with the narrator saying that’s what you. In the commercial Subway calls the sandwich a “Protein Power House”, by saying …show more content…

The false authority fallacy is shown in this commercial because it only uses one opinion to sell a product. Subway picked Michael Phelps because this ad came out right after the 2012 Olympic games. At that time Phelps had a total of 16 Gold medals bringing in four in the 2012 Olympics. When Michael Phelps makes the argument that to be like him you must eat Subway, he is using the False Authority Fallacy. The False Authority fallacy is using an expert of dubious credentials or using only one opinion to sell a product or idea. In this commercial I also found two other logical fallacies being used. Appeal to Emotion is being used because the Narrator says “To be a good mother you should feed your kids subway.” This fallacy means that you have an emotional connection with the argument. The Bandwagon Fallacy is also used in the commercial because Michael Phelps says “Athletes everywhere eat Subway.” This fallacy appeals to popularity and uses it as a form of

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