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SWOT analysis for the retail industry
Classic strategic planning approach
Classic strategic planning approach
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When operating a business it is essential that a business analyses where it stand in a market in the present moment as they are then able to grasp at possible enhancements which could be made in order to successfully improve their products or services. It is also important that a business is able keep up with today’s always changing laws and legislations which through the use of the information they are able to adjust to such changes.
SWOT analysis is a method used by organisations to help them analysis, evaluate and take into account different factors within and outside the organisations which can have an influence on their product. SWOT stands for Strength, Weaknesses, Opportunities, and Threats. It enables businesses to clearly form a logical point of view on a products marketing state. For instance using my business plan to re-launch the Zune I can see that the strength and weaknesses of the business would be factors that are internal such as cost production, quality and pricing. While the opportunities and threats would be the external relating to factors such as competitors, audience, trends and politics.
The table below illustrates how SWOT would apply to my business plan:
Strength
(Internal)
The strengths are the advantages that the company has which enable it to operate with little or no problems. In the case of Microsoft one advantage is that it has been in the market for a long time and has a wide experience in marketing. Its reputation is also another strength as it is a well known brand name therefore customers are more likely to prefer their products as they will expect a high quality product. The main strength that Microsoft has is its financial position since the company is worth billions of pounds, this will...
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...control in the short-run a good example being minimum wage in the UK which the company has no control over, however the company can respond to that change by shifting its major operations in UK to a country like China where minimum wages are not as high compared to the UK wage regulations. That response would help reduce production cost.
Boston matrix helped businesses in assessing when to invest largely in prolonging their products for example at a star category more funds are needed to remain in the market where both market share and market growth are at their peak. If not properly checked it could fall into the cow cash category.
It is also found that the product life cycle concept assist businesses in knowing at what stage the product stands. Therefore the firm is able to know when to invest in order to extend product’s life or rather to avoid decline stage.
There are number of strengths that we posses that will help us to capitalise on a competitive market, these strengths include:
The major issues facing the company comprises of there being multiple businesses with different demands. There are separate levels of performance and success as well as growth chances for each of the sector and the firm needs to tackle with issues in each of these divisions (Dube, J.P., 2004).
The SWOT analysis is a method used to evaluate the attributes (of a particular company) that will support the firm's effort in achieving their goals as well as the attributes that will weaken the company.
A SWOT analysis is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT is a planning evaluation used by businesses and organizations.
We also focus on product life-cycle of the business goods. The stages the product undergoes from manufacturing packaging until the final stage where it focuses on time, cost and revenue generated. In the initial stage of the product, promotion is done to create awareness of the product. In this juncture profits are not a big concern of the company.
The Boston matrix is used to categorise the products into one of four different areas based on market share and market growth. The Boston matrix is constructed to make a series of key assumptions, how Market share can be gained by investment in marketing, gains in the market share will always generate cash, when the product starts to mature that’s when the cash starts to flow, The best opportunity to build a dominant market position is during the growth phase. The 4 categorise help business to help give it a balance, so that it is successful. (Riley, 2016)
SWOT analysis is a constructive model for organizing information from the broader market and developing relevant screening criteria. It identifies and lists the firm’s strengths, weaknesses, threats and opportunities. Strengths and weaknesses come from assessing the company’s resources and capabilities. Opportunities and threats emerge from an examination of customers, competition, and the external market environment. With SWOT analysis a marketing manager can begin to identify strategies that take advantage of the firm’s strength and opportunities while avoiding weaknesses and strengths (Perreault, 2014).
The SWOT analysis (abbreviation for Strengths, Weaknesses, Opportunities and Threats) is an essential tool in marketing for understanding and supporting decision-making in all kinds of situations in business and organisations. In brief, it provides an accurate context for studying strategies, positions and directions of a company proposition. It is used mainly for business planning, competitor evaluation, marketing, business and product development and research reports. SWOT analysis is also a widely recognised method for gathering, structuring, presenting and reviewing extensive planning data within a larger business or project planning process. (Chapman, 2014)
What is a SWOT analysis? This concept involves assisting businesses to identify their strengths, weaknesses, opportunities and threats. It is often used to analyze an organization and its environment. Businesses find the analysis useful in assisting them to improve their business, establish goals and objectives.
The high-risk, cyclical nature of our business demands a strong financial base. We must retain the capital resources to meet our current commitments and make substantial investments to develop new products and new technology for the future. This objective also requires contingency planning and
A SWOT analysis is simple exercise that could be implemented on multiple subjects including an individual or a whole corporation. The SWOT analysis is an operational tool for managing change, defining strategic direction and setting realistic goals and objectives according to Simoneaux and Stroud (2011). Discovering new opportunities and manage and eliminate threats that are present in the company and the surrounding market. SWOT is a valuable technique that leads to a better understanding of the strengths, weaknesses, opportunities and treats both internally and externally. The strengths and weakness are to be considered internal factors and opportunities and threats to be e...
SWOT analysis is a necessary tool for business that allows corporations to analyze where their strengths, weaknesses, opportunities and threats lie. The SWOT tool contains paramount information about the industry and helps the executives of the business make decisions that are necessary for the business’s survival and success.
The definition of SWOT analysis is comprehensively summaries the internal and external conditions, critical evaluate advantages and disadvantages of organization, facing the opportunities and threats, in order to the combination of company 's strategy and internal resources and external environment (Yuan, 2013). In contrast, SWOT analysis method is a descriptive model, because the enterprise strategy is often a typical uncertainty problem, the lack of adequate analysis and logic, and a SWOT analysis cannot provide the specifically, format of strategic advice (David,
A SWOT analysis is used to assess a company’s strengths and weaknesses found within the company, as well as opportunities and threats that emerge from the external environment. In this analysis, the main strengths, weaknesses, opportunities, and threats facing the Ford Motor Company will be discussed to provide a powerful analysis tool that supports the planning process for marketers.
A SWOT analysis is a measure tool to summarize a company’s internal and external aspects. By measuring the company’s strengths, weaknesses, opportunities and threats and looking for improving solutions by using the strengths and opportunities to improve on the weaknesses and take the necessary actions concerning any threats a company can survive in today’s world market.