RadioShack SWOT Analysis For Management

Throughout my college career, I have been involved in a wide variety of organizations and internships that not only refined my business skills, but also provided me the realistic experience in the business realm. I have experienced a wide-range of activities and work that span from selling automobile parts to providing services to patients recovering from substance abuse and mental illness. Throughout this journey, I was given an opportunity to not only develop my business marketing skills, but allowed a glimpse of the industry (and the systematic process of that particular field) as well. One particular occupation that sticks out is the sales position at RadioShack. During my freshman year in college, I began working at RadioShack to obtain a relatively stable cash-flow (enough to keep me going for a whole year). During my stay at RadioShack, I quickly learned the proper methods of interacting with customers, selling products and keeping updated on new electronic technologies. Futhermore- working at RadioShack allowed me to gain a deeper insight in the electronic retail industry and the business process in which RadioShack conducts. By applying the SWOT Analysis, I can gain an overall view of different attributes that RadioShack excels in as well as the attributes that delay the company in achieving their objectives. The SWOT analysis will also display Radioshack's ability to compete with competitors as well as the ability to survive in the electronic retail industry.

The SWOT analysis is a method used to evaluate the attributes (of a particular company) that will support the firm's effort in achieving their goals as well as the attributes that will weaken the company.