Swot Analysis Of Reliance Retail

Indian Retail Organization – Reliance Retail Ltd.
A subsidiary of Reliance Industries, Reliance Retail Ltd. was founded in 2006 with headquarters in Nariman point,Mumbai, Mukesh Ambani is chairman and MD, and Damodar Mall, its CEO. It is the largest retailer in India in terms of revenue; Reliance Retails has revenues of $ 3.2 billion and operating profit of about 5.08 million US dollars. Its outlets offer food, groceries, clothing and footwear, lifestyle and home improvement products, electronic goods and agricultural tools and inputs. The outlets also provide vegetables, fruits and flowers. It focuses mainly on consumer goods, durable consumer goods, services, tourism, energy, entertainment and recreation, and health and wellness products,

Competition:
Some of the biggest competitors of Reliance Retail are Subhiksha, Future group, star bazaar. Some of the strengths of its competitors are,
Star India Bazaar: Star Bazaar has various products like food products, clothing, electronics and more offers high quality products at very low prices. It has a high brand value as part of the TATA group. It offers a really good shopping experience and customer satisfaction, due to the service.
Subhiksha: This is an Indian chain of 1,600 stores allover India and has a skilled workforce, which help customers purchase decisions. His prices are about 8% less than the MRP so it is affordable for the common man. It has a good atmosphere than the typical store helps clients gain more time and has a strong supply chain management
Future Group: has a wide presence in India, covering almost all major cities and towns efficient, aware of the costs involved quality of service. Future Group also has a high brand value in a changing market. It offers a range of products under one window increases the chances of client time and choice and it is equipped with 35,000 employees. It offers everyday low prices that attract customers and has a huge investment potential. It offers a different shopping experience family, where the whole family can visit together. It also has a reservation and delivery of equipment goods available

Not only that, but the portal will also feature its own brand merchandise, which will consist of clothing, accessories, lingerie, jewelry and shoes. Ajio intends to use the Reliance supply chain, procurement, and the possibility of commercial operations, in order to establish themselves in the market. Reliance Retails will take a new model is introduced on an exclusive basis with attractive promotional offers direct their existing and new customers on the Internet. With their network service house Reliance RESQ serve its customers in relation to the installation, service and repair products and services combined with quick delivery, as well as exchange offers through its extensive network of 700 Reliance Digital stores India, Reliance is better equipped to carry more customers to his flock. Currently, online customers are a bit unhappy because they are not entitled to a guarantee for their purchases on-line, especially consumer electronics. Also, the fact that most manufacturers discouraging retailers, e-commerce offering heavy discounts on the Internet can cause a number of online shoppers look forward to buying products from Reliance sells. The competition Reliance Retails will compete with Croma, a Tata unit that offers its products through its online store, as well as other online markets like Amazon and