Capsim Swot Analysis Essay

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As a business in a competitive market we must be able to determine what may assist us to accomplish our objectives? What obstacles we must overcome or minimise to achieve our desired results? To achieve this we must carry out a strategic plan, which is a straightforward model known as a SWOT analysis (strengths, weakness, opportunities and threats). This will help us to establish our overall strategic position, based on internal issues (strengths and weakness) and external issues (opportunities and threats). 3.1 Strengths : There are number of strengths that we posses that will help us to capitalise on a competitive market, these strengths include:  Offering our customers new “5th Generation” pitch surfaces that will provide enhanced …show more content…

This will help us increase our market share percentage and eventually generate more income in the company.  Working closely with the council and establishing new ideas to provide fun sporting activities to school children. This will help the company to achieve a strong competitive advantage.  Having qualified and experienced first aid staff that will allow us to carry out a high level of aid to customers who require medical assistance.  Having a high gross profit margin of 76%, !!!!!! will allow us to provide high returns to our investors and make the company very attractive for any potential investors.  Having a low financial gearing ratio will mean that we have low amounts payable for interest on loans, leaving us higher levels of profits to share among our shareholders.  Low levels of gearing will also mean that there will be high levels of cash generated in the company, allowing the management to use the money and invest it back into the company.  Having sophisticated and advanced technology features like online booking. This should attract new members as this is a very straightforward and effective method to book pitches (potential

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