Strategic Planning Phases Of Coca Cola

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The strategic formulation and planning phase is of great importance. This current event blog describes why the strategic formulation and planning phase is important and discusses a major strategic effort in a particular company; that is, Coca-Cola Company. The reason for the strategic effort, which was a global marketing campaign, is discussed. Lastly, the strategic planning lessons that would be learned from the Coca-Cola 's strategic marketing campaigns are described.
The strategic formulation and planning phase is important because the company 's management uses this phase to decide the most appropriate course of action for attaining the objectives and goals of the company and thus accomplish the organizational purpose. After the managers …show more content…

This would greatly help stop the sales decline and even help to increase profits. Coca-Cola 's external environment is typified by stiff competition from various non-alcoholic soft-drink beverage manufacturers such as Pepsi and Redbull. This increased competition has had a significant impact on Coca-Cola 's sales as it resulted in declining sales. In addition, the external environment consists of customers who are becoming more and more health conscious and seek non-alcoholic beverage products which are healthy with little or no calories and sugar since many consumers are concerned with obesity, weight gain, and tooth erosion (Monllos, …show more content…

This new marketing campaign would allow the Coca-Cola Company to win over more customers in its soda category which is actually struggling with sales. The marketing campaign would position Coke Zero and Diet Coke as customized beverage choices for consumers who prefer Coca-Cola drinks that do not have any sugar. The Taste The Feeling marketing campaign essentially celebrates the notion that consuming any Coca-Cola beverage or drink is a simple pleasure which in fact makes the day-to-day usual moments to be special (Roderick, 2016). The advert uses the sort of emotional storytelling which is long-associated with this drink company. The adverts portray daily moments like a first date, putting Coca-Cola soda bottles at the center and on the

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