Strategic Planning In Healthcare

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Healthcare system has been one of the rapidly changing organizations which have a greater impact on legislative initiatives, unstable economy, technical advancement and health care delivery changes. Strategic planning has become a key tool to overcome this dynamic healthcare environment. Strategic planning is not only essential but critical to the long term success of an organization. It is a more systematic approach to managing a business. Better strategic planning tools are required to achieve higher levels of organisational performance and sustainable development. It is a significant tool to drive an organization towards better thinking, critical decision making, and enhancing outcome. It frames the entire organization and sets directions …show more content…

Mission statement is an initial step and an important tool in strategic planning. It is an aspect of purpose and meaning for the organization (Jha, Joshi, Vasudevan & Sankarasubramanyan, 2013). It declares the purpose as a company and serves as the standard against which the actions and decisions are weight (Jha, Joshi, Vasudevan & Sankarasubramanyan, 2013). A mission statement defines the existence of the company. The concept of mission is focused on employees than to customers. A health organization mission is a powerful and positive force to direct, evaluate, and drive the activities of its members (Wright & Pandey, 2011). It has been suggested that the sensible, remarkable and engaging mission of an organization attracts support from the people, motivates people to join the group, and inspire them to perform well in the organization (Wright & Pandey, 2011). McDonald (2007) suggests that a clear and compelling mission is brings an innovative culture in an organization. For instance, Healthcare mission is to provide reliable, safe and patient-centered care through innovative and efficient care delivery …show more content…

Values are the culture of an organization and it is set within the ethical framework of the company (Gehman, Treviño & Garud, 2013). “Core values are the deeply ingrained principles that guide all of a company's actions; they serve as its cultural cornerstone” (Nelson & Gardent, 2011, p. 56). Healthcare values guide its employees through Integrity, Excellence, Teamwork , Collaboration and Respect. It provides initiatives to maintain changing goals and a commitment to providing quality patient care and a strong focus on compliance (PR,

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