Strategic Communication Plan Essay

As a public relations practitioner, it is important to follow guidelines when developing a strategic communications plan. By following a step-by-step guideline, over time, consistency will develop and the margin for error will decrease or that is at least what one can hope for. The six steps to creating a well-organized and strategic communication plan includes identifying the situation, research, strategy, action plan, implementation, and evaluation. In this paper one example per step will be provided to deliver a complete understanding of each step and ensure the reader is clear on the step and function.

The first step of developing a good strategic communications plan is to identify what the issue is and the nature of the situation. To

Given the example as listed in step one, I would look at the demographics that are available based on the current clients of the healthcare organization and consider how this particular business is currently reaching its community. I would also look at what the organization is doing to promote its services and what is working well and not going so well. By assessing both internal and external perspectives, the practitioner will better know what is impeding growth and how the organization is performing, providing a good foundation for the

One way to get everyone on board is to try to implement a plan that is not complicated and speaks to the mission, vision, and values of the organization. It would be great to tie in the anticipated goals of the organization to budget, department goals, provide incentives for participants, and help everyone to see themselves in the future picture. By finding something in common with all departments and helping to create a plan that helps everyone feel like they are