Strategic Audit on T-Mobile

1688 Words4 Pages

Strategic Audit on T-Mobile

Contents

Company Profile 3

Vision and Mission Statement and Company Objectives 3

Competitive Strategy of T-Mobile 4

Business Model Used by T-mobile 4

Company’s Ethics and Social Responsibility 5

Porter’s Five Forces Model 5

Driving Forces 6

Industry Rivals Positioned 6

Key Factors for Being a Success in the Market 6

References 8

Company Profile

T-Mobile US, Inc., which was earlier MetroPCS Communications, Inc., became corporate on March 10, 2004. T-Mobile is a carrier of wireless communication, and it also provides services with wireless broadband mobile mainly in the metropolitan areas of US which includes Atlanta, Dallas/Fort Worth, Philadelphia, Las Vegas, San Francisco, Los Angeles, Miami, Detroit, New York, Orlando/Jacksonville, Boston, Sacramento, and Tampa/Sarasota. T-Mobile and MetroPCS are its flagship products. By the end of 2012 T-Mobile had the license for wireless broadband spectrum covering a total population of 144 million and covered most of the metropolitan areas in US. It gives its services using CDMA technique using the latest technology of 4G LTE. On 26th March 2013, T-Mobile came up with the Un-carrier value proposition by introducing a simple concept of easy choice service and provided the customers with low price for all the popular devices in US. From April, the company started selling iPhone at all the stores owned by the company along with the easy choice plan.

The SIC code for the company is 481207 for cellular telephone services, while the NAICS code is 517210 which is related to the wireless telecommunication except the satellite.

The company by the end of first quarter of 2013 had around 34 million customers, with a total increase of 579,000 customer...

... middle of paper ...

...vide the customers with cheap products and services for the customers.

• Customer satisfaction-T-Mobile comes up with new products at cheaper rates to fulfill the customer needs and wishes.

References

1. Porter, M., (2008). Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York. Simon and Schuster. Print.

2. T-Mobile, (2009). T-Mobile Macedonia AD Skopje Financial Statements. Retrieved From: http://www.t-mobile.mk/public/documents/Annual_Report_2009.pdf.

3. T-Mobile, (2014). Vision. Retrieved From: .

4. Ahlstrom, D., & Bruton, G., (2009). International Management: Strategy and Culture in the Emerging World. Mason. Cengage Learning. Print.

5. Henry, A., (2011). Understanding Strategic Management. London, Oxford University Press. Print.

Show More
Related

  • How Qantas Was Affected by the Global Financial Crisis

    1186 Words  | 3 Pages

    The turnover of the company in 2008 was $15,627 million, gradually decreased in 2009 to $14,552 million which again decreased in 2010 to $13,772 million. We can see a gradual drop in the turnover.

    Read More

  • Verizon Wireless - Price Of Demand

    1350 Words  | 3 Pages

    Verizon Wireless is a joint venture between Verizon Communications out of New Jersey and the European-owned telecommunications company "Vodafone." Verizon Wireless is a wireless communication carrier that operates in the continental United States. Currently, Verizon Wireless provides wireless communication services to over 60 million customers nationwide including customers in Hawaii and Alaska. Its products include wireless voice and data services using the largest wireless voice and data network in the United States. Cingular Wireless is currently the leading cellular carrier when it comes to amount of customers on its wireless network. However, as Verizon Wireless continues to grow its market share as the United States' second largest wireless carrier, it ranks number one in total revenue collected as well as how it is viewed by Wall Street. Verizon Wireless' strong market position, perception of quality, and its proportion of income has a strong competitive advantage that would allow a small price increase--making the demand inelastic, "quality demand stretches very little in response to price change" (McConnell et. al, 2004).

    Read More

  • T Mobile Weaknesses

    548 Words  | 2 Pages

    T-Mobile is a company that provides the people of America with cellular devices and service to their users. Because of their expertise of selling service and products that deal with that of cellular devices, social media is important to their company to convey their goal of making users happy with their prices and their service. The social media is used to show their new products as well as share updates to their companies throughout time. Without social media they can’t demonstrate the efficiency and reliability their company provides to its users, not only that but it reduces their chance to get the company’s name out into the world.

    Read More

  • AT & T And Verizon: Lesson Comparison: Battle Of The Phones

    960 Words  | 2 Pages

    According to cnet.com, “AT&T and Verizon combined control more than 70 percent of the wireless market.” This means that these two phone companies are the peoples favorite everywhere. As of 2012, Verizon had 111.3 million customers and AT&T had 105.2 million customers. That makes a 6.1 million difference between the companies customers. Telling people that majority of the 70 percent wireless market control are Verizon users. On the Verizon website it says that they “Cover over 97% of Americans.” This shows that most people prefer Verizon because of how great it is to have. Having Verizon gives people LTE everywhere meaning that your phone will work faster on the internet than other phone companies. Only Verizon’s 4G network is 100% LTE. That is what makes them different than

    Read More

  • Analyzing TM Berhad using Bolman and Deal’s Four Frames

    1225 Words  | 3 Pages

    TM is the main nationwide provider of telecommunication services. It has x no of subsidiaries and operates in three core operating areas of:

    Read More

  • Verizon Wireless and AT&T Analysis

    1023 Words  | 3 Pages

    AT&T diversifies it’s promotions to grab different customers. AT&T is still in the market to grab every single customer out there. The same as Verizon it pops up different promotions, but AT&T has different promotions for different likes. It has a promotion for music, Samsung Galaxy, family plans, TV packages. Immediately on clicking on the AT&T the first thing that pops up is plans for every single device. Same thing as Verizon, AT&T has people smiling with their devices showing how happy they are with AT&T and their service.

    Read More

  • Swot Analysis Of Whole Foods

    1323 Words  | 3 Pages

    After conducting a basic 10 year financial analysis of the company, it has become evident that even with a highly competitive market structure they are able to improve on their performance. Ranging from 2004 to 2013 financial information, the company has shown a significant increase in their sales revenue roughly $3865 million sales in 2004 to almost four time that valuing $12970 million in 2013, which was an “increase of 10.4% over the 53 week prior year” The company’s growth strategy has been to diversify its product market and make them...

    Read More

  • AT&T Business Strategy

    1387 Words  | 3 Pages

    Branding/Promotion – AT&T is leading to be the only telecommunication company their customers need by connecting people better than anyone else.

    Read More

  • AT&T Mision Vision and Values

    1279 Words  | 3 Pages

    This document identifies AT&T as one of the leader communications holding corporation in the United States and global. Operating worldwide with 307,550 employees, AT&T established its global headquarters in Dallas Texas, AT&T is known as the worldwide leading provider of IP-based communications services to businesses and the principal U.S. provider of wireless, high speed Internet access, local and long distance voice, directory publishing and advertising services for more than a century . AT&T continues to build on the heritage of its predecessor Bell by serving customers with a continuing assurance to the operation of pioneering products and services, consistent, high-quality service and excellent customer care.

    Read More

  • Strengths And Weaknesses Of AT & T. SWOT Analysis

    1121 Words  | 3 Pages

    Employee motivation is one of the keys to success in any business, especially in a retail sales environment. It is particularly important to understand how employee motivation can be impacted by the strengths and weaknesses of AT&T’s retail sales consultant position (RSC). A series of interviews and surveys were conducted over a two-week period with employees of AT&T in the RSC position as well as retail management positions to determine how the employees really feel about this position as well as internal strengths and weaknesses that contribute to employee motivation. Although there are a lot of positive factors that keep the employees motivated within AT&T, there are some weaknesses that can cause employees to become demotivated.

    Read More

  • AT&T Business Analysis

    5157 Words  | 11 Pages

    The soft factors can make or break a successful change process, since new structures and strategies are difficult to build upon inappropriate cultures and values. These problems often come up in the dissatisfying results of spectacular mega-mergers. The lack of success and synergies in such mergers is often based in a clash of completely different cultures, values, and styles, which make it difficult to establish effective common systems and structuresBased on the case study, extensive research and annual reports of AT&T the writer has mapped AT&T in the different domains. AT&T should strive to attain a perfect circle as close to the centre as possible, which indicates total synergy, order and equilibrium. Where the circle is skewed drastic change is needed as it moves closer to the outer ring of chaos:

    Read More

  • Position of Vodafone in International Markets

    2887 Words  | 6 Pages

    Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).

    Read More

  • UPS Case Study

    1776 Words  | 4 Pages

    has grown into a $49.7 billion corporation by clearly focusing on the goal of enabling commerce around the globe.

    Read More

  • Nokia Business Strategy

    1064 Words  | 3 Pages

    By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.

    Read More

  • Vodafone

    882 Words  | 2 Pages

    There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature part of the product lifecycle is reached. Customers are exposed to a barrage of different images and messages by mobile phone companies, as the competition gets tougher. Vodafone appeals to new customers and aims to keep its existing ones by emphasising the uniqueness of the brand.

    Read More

More about Strategic Audit on T-Mobile

Open Document