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Observations of starbucks
Observations about starbucks
Introduction of starbucks
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Starbucks is overrated, we´ve gotten used to it, we go there for dates, a quick lunch, job interviews, and for getting work done, we never stop and think of the reason why so many people only go there, if there are so many other coffee shops for us to explore, my guess is that for connivance, after all they reproduce like bunnies, they are in every corner, sometimes there is even two Starbucks next to each other, something completely unnecessary in my opinion. After I came to this analogy I was determined to explore what the local coffee shops had to offer, a lot of them were very good, but there was nothing really interesting to them, until I encountered Soul Food Coffee House, a coffee shop, located inside a little shopping center, next to stores like Safeway, trader Joes …show more content…
Conversations of all sorts were happening, while maintaining their productivity. I personally thought this was great, I was used to people ignoring each other’s existence as if they were ghosts. I finished my coffee quick, due to it tasting so good, and felt the need to work on homework, being surrounded by so much art and positivism, made me feel inspired, I didn’t feel the need to procrastinate as much as I do when I am at any other coffee shop, usually I get distracted easily by the glowing screen on my phone. However, in Soul Food everything contrary to that happened. The coffee shop started to fill up, modestly, everyone seemed excited to listen to the musician perform, as soon as he began, everything turned quiet, like if it was a movie theater, a very respectful audience, as well as a very talented performer. After the concert had ended, as a result of the small venue, conversations between audience and artist were fairly easy to
For my report, I observed the customers at a Starbucks in downtown St. Petersburg. Each time I visited this establishment, there were consistent factors as well as unique ones during each observation. The morning crowd of people was vastly different than the evening crowd. I did however see many parallels with the morning and lunch time crowd. Each time I visited, There seemed to be an upbeat and fast paced environment.
Many people start his or her day with a cup of coffee. Coffee franchisees are growing around the world with coffee being one of the most popular drinks. A Colombia franchisee Juan Valdez is a growing franchisee in the United States specializing in coffee.
My name is Ana Nicole Paz and I am a 16-year-old high school student. I read your memoir How Starbucks Saved My Life and can honestly say I thoroughly enjoyed the read. Even after losing your job, house, marriage, money, and learning you had a brain tumor, I loved the fact that you took an otherwise negative situation and turned it into a positive life experience that would make you the happiest man you could have ever dreamed to be by accepting a job at Starbucks. I also appreciated that you did not hide any of your thoughts in your memoir, but were rather very straightforward, even with the prejudices you held, and were quick to learn that they were unwarranted to move forward from such ignorance.
chose to analyze the mission statement and “About Us” page of Starbucks. The mission statement is:
Coffee is coffee, yes it may have a different taste to different people, but that is because of your biological make-up or better known as your taste buds. Starbucks is one of the number one places where people get their coffee from. Now some people would choose to go somewhere else to get there coffee everyone is entitled to their own opinion. Starbucks is definitely another overrated thing. Everyone is head over heels because of Starbucks, but do they realize you can get the same quality of coffee at a different place for a way cheaper price? Starbucks is more of a social status thing. By saying this I mean that the more socially popular and people with a higher income choose to drink Starbucks because it is the best coffee around or so they think it
Starbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans. Getting the best beans is only the first part, Starbucks also has a “closed loop system” that protects the beans from oxygen immediately after roasting to the time of packaging. They did this through their invention of a one-way valve which let the natural gasses escape but keeping oxygen out. This gave them the unique ability to ensure freshness and extended the shelf life to 26 weeks. Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity.
In 2003, Starbucks was listed as one of the Fortune 500. Despite the ongoing recession, the company had managed a 31% increase in net revenues for the year. This was reasonable, considering they only spent about 1% of total sales on marketing. All of this, coupled with the fact that they were popular with customers and employees, was a sure recipe for success.
“Starbucks was named after Starbuck, first mate of the whaleship Pequod in Herman Melville’s Moby Dick…Starbuck was pluralized for ease of use” (Burks, 2009, p. 1). Now President, Chairman, and Chief Executive Officer, Howard Schultz formed Starbucks Corporation in 1987 after purchasing the name Starbucks, six stores and a roasting plant from previous owners, Jerry Baldwin and Gordon Bowker (Burks, 2009). Starbucks operates under a successful value chain management strategy. Their value chain encompasses a systematic approach to the way business is done. Robbins and Coulter (2012) point out, “A good value chain involves a sequence of participants working together as a team, each adding some component of value” (p. 520). Starbucks continually reviews every aspect of their business; from the organizational culture to values and ethics to strategy, planning and operations, management control and finally human resources and performance management, searching for those items that don’t contribute to the “Starbucks experience” which is what makes the Starbucks Corporation a successful business model.
Preliminary Starbucks – one of the fastest growing companies in the US and in the world - has built its position on the market by connecting with its customers, and creating a “third place” beside home and work, where people can relax and enjoy themselves. It was the motto of Starbucks’ owner Howard Schultz and, mostly thanks to his philosophy, the company has become the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there are shown some concerns, that the company has lost the connection with customers and it must be taken some steps to help Starbucks to go back on the right path regarding customer satisfaction. I will briefly summarize and examine issues facing Starbucks. Starting from there, I will pick the most important issue and study it from different positions.
As I arrived at the Starbucks, the restaurant was beginning to fill up with the students who had just finished class. The baristas were busy filling orders and worked to keep orders going out. As the number of people increased, the line grew in a pattern that was not discussed, but was understood. After receiving my coffee, I proceeded outside to continue my observations. I sat at a table that gave me a view of outside tables, inside the Starbucks to an extent, and Ring Road.
For my analysis, I chose to write about Starbucks Coffee Company and its mission statement. Starbucks’ mission statement reads, “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” We all know that Starbucks has enjoyed a huge amount of growth over the past 10+ years, and it is clear that they are seeing that success because they are putting their mission into action. Reading the mission statement, it’s easy to identify Starbucks’ areas of focus: the human spirit, coffee, and community. The company’s “About Us” web pages align with its mission statement.
Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,
Thousands of Americans flock to Starbucks everyday to get their daily fix of Veranda Coffee but have you ever wonder what happens behind closed doors. Starbucks gets majority of their coffee beans from a region known as the "coffee belt". This list houses Latin American, Africa, Arabia, Indonesia, and Asia. Starbucks Veranda coffee is created from a bean known as Arabica coffee bean. According to Starbuck's website, Veranda Coffee is a mellow, lightly roasted bean from Latin America with subtle hints of cocoa and toasted nuts.
The commodity that I have chosen to analyze, that I own, is Starbuck’s Coffee. The use value of Starbuck’s Coffee from a Marxian perspective is, the fact that it is coffee. 90% of people in the United States drink at least one cup of coffee a day and/or are addicted to caffeine. Coffee satisfies human needs and wants. Starbuck’s coffee shops are known world wide, and is no doubt the most popular coffee shop in the United States.
When I saw this discussion, I couldn’t help but think of Starbucks and the impact they’ve made throughout their 45 years of establishment. I worked with them for about 7 years and saw how unique they were from your everyday coffee and latte spots. A retail company with thousands of coffee shops in the US as well as in other countries, this particular retailer has been able to catch the eyes of all ages as well as locations throughout the world. For example, today college students utilize Starbucks locations to study rather than go to a nearby library. Starbucks is also known for its best coffee and espresso drinks (Latte or Frappuccino) and with one of its delicious espresso 's any student or just a person stopping in to enjoy its lounge area where there is free Wi-Fi is awesome! Starbucks lifecycle has made a 360 turn around and been revamped twice to accommodated the growing market. Customizing their brand to fit more in with everything and not just one thing. By doing this they’ve created multiple product lifecycles within their own lifecycle as a corporate company.