Starbucks Analysis Paper

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The commodity that I have chosen to analyze, that I own, is Starbuck’s Coffee. The use value of Starbuck’s Coffee from a Marxian perspective is, the fact that it is coffee. 90% of people in the United States drink at least one cup of coffee a day and/or are addicted to caffeine. Coffee satisfies human needs and wants. Starbuck’s coffee shops are known world wide, and is no doubt the most popular coffee shop in the United States. Starbuck’s not only sells coffee in their coffee shops but they sell ground coffee, and Keurig Cups at grocery stores all over the country, so that you not only can stop in or through the drive-thru, but you can enjoy a cup of Starbuck’s coffee in the comfort of your own home. Whenever you see the “two-tailed mermaid” …show more content…

In 2015, Starbucks CEO Howard Schultz committed the company to hiring at least 10,000 "at-risk" young people, as part of a multi-company initiative to hire at least 100,000 young workers from low-income families. Starbucks has also partnered with Arizona State University to offer employees a chance to earn a college degree, completely paid for. The expansion of the global middle class gives the company astounding growth prospects. Not only is it a company that does well by doing good, but it could be a life-changing investment over the next 20 years for investors who buy and hold.” (Hall, The Motley …show more content…

Starbuck’s is known as being a high end and over priced company. When you think of Starbuck’s coffee you think of middle to high end class customers. Starbuck’s coffee, or coffee in general is a great example of Bourdieu’s perspective on Cultural Capital this being said, because, Cultural Capital is “a collection of habits and tastes that can be used to acquire both economic and non-economic advantage only when those around us grant our habits and tastes symbolic importance.” (Longhofer and Winchester 128.) Coffee is caffeine, and as I mentioned earlier people are addicted to caffeine. People who are addicted to coffee, have to have coffee every single day, this is considered a habit. An article I found by Empire News states, “According to the study, the citizens of Salt Lake City consumed Starbucks coffee 99.99% more frequently than crack.” (Chip) The article also mentioned how women in Salt Lake City spend at least $1300 a month on Starbuck’s coffee. People are drinking Starbuck’s coffee because of the label, and because it simply tastes so

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