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Pdf:mhrm project report on recruitment and selection in hotel industry
Pdf:mhrm project report on recruitment and selection in hotel industry
Marketing plan for coffee shop
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It is my attempt in writing this paper to formulate a recruitment plan and a staffing strategy that can be used throughout the next 3 years in Coffee Couture. A communication message will be created in order to attract potential applicants and several examples of how this message will be communicated will be given. I will explain the best medium for getting the message out to the masses and observe why this particular method will be the best option for the business. The selection process will also be discussed in this paper and I will give the advantages and disadvantages of the chosen method. This last portion of this paper will explain how certain predictors can be used to assess KSAO’s that will be needed for the job.
It is my belief that when it comes to recruiting for the coffee shop that several parts must be taken into consideration. For instance you will have to take a look at the destination where the coffee shop will be placed and the atmosphere that you want to present. In this case the destination is on a college campus so you know that there will be a large influx of students, professors, managers, supervisors, and etcetera from the campus and all other locally surrounding businesses. We know that the campus will be our main focus so now we have to get potential applicants to come.
First we will have to create an atmosphere where employees will want to come and work. This means that the décor of the shop has to be appealing to the eyes. This includes adding warm colors such as browns, oranges, yellows, and reds. Paintings are also a big eye-catcher but you do not want to be too overwhelming. The shop has to look like somewhere you will want to come, sit, stay, and study for extended periods of time but with...
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...rential than those who lack in these areas. All skill predictors will be defined in the job posting and in the initial interview. The candidate will be given the opportunity to discuss these skills and any concerns that they may have during and any time after the process is over. Being able to match the KSAO’s of the job with the experience of the candidate will make the selection process easier. This will help to solidify that the accurate choice of employee has been made.
If this recruitment plan and strategy is properly implemented then I see no reason why Coffee Couture will not be a success. It gives a clear outline of what is expected and what will be given to the right candidate for the position. It also gives several proven successful mediums for attracting applicants. There is always room for error but this plan seems to make that room very small.
Gather as much data and facts as you can on the industry and coffee market so that you can consider every option when creating the strategy.
Browsing want advertisements, it can be easily found that most of companies are looking for employees who have transferable skills involved in: passions towards working, responsibility, communication skills, team-working skills, etc. The skills which...
Coffee is a worldwide cash crop of which demand has exponentially increased over the years. “Coffee is (after oil) the world’s second most important traded commodity” (Cleaver 61). Competing coffee brewing companies wage war on offering the freshest, best tasting coffee the market has to offer. With such stiff competition there must be enough coffee beans deemed to be good enough in quality to supply the increasing demand. Starbucks can be considered one of today’s top competitors if not thee top coffee manufacturer presently in business. This successful company has had a huge impact on the coffee industry as well as the world. They have gone through great length to provide consumers with an excellent product as well as create a legacy that shows how to best go about running a massive corporation while keeping the environment clean and healthy.
...nal locations in the heaviest coffee drinking countries. This has to be done quickly as to get the jump on other that may also be considering this type of a move. At the same time they should be selling franchise right for the coffee carts. This will provide an increased cash flow as well. During all of this Starbucks should be looking at coffee producers who are in financial trouble or are looking at selling their farms. This has to be done discretely as not to cause unnecessary bad press. After they run a couple of these coffee producing farms for a few years they should be able to see how the whole operation works and determine its viability. Once it’s proven viable they should send out simultaneous offers to the biggest producers as to catch them and other coffee companies off guard. Starbucks also should be getting into the bottled Frappuccino as soon as possible. They should leave the introduction of the product up to Pepsi because of their past experience. They should leave their entry into the grocery store market until some of these other strategies are implemented. This will prove to be the best strategy for Starbucks being able to reach their long-term gaol.
Starbucks did not escape the common practice of adapting and integrating the business to different geographic regions, but they did stick to their guns when it came to their standard product line-up and their no-smoking policy. Surprisingly, these conditions were met with wide acceptance. Analysts felt the real challenge would be in the European marketplace, what with coffeehouses on every corner to compete with. Again, the stores did very well, mainly because of the newer, cleaner environment they provided compared to the older locations of established houses.
One could argue that this could be imitated by competitors but it also is very costly. Another strategy is their strategic alliances and acquisitions such as Teavana (Tea), Bay Breads, Evolution Fresh, and many more. Their acquisition strategy has known to be very horizontal. This gives Starbucks the ability to effectively leverage their cornerstone product differentiation strategies by offering a premium product mix of the highest quality beverages and snacks. Starbucks’ goal is to provide each and every customer with a unique “Starbucks Experience” excellent customer service, and well maintained stores which in turn translates to a high degree of customer loyalty. Its HRM value-based approach is for building strong internal and external relationships with suppliers which helps its deployment to international markets, horizontal integration, and organic expansion across the world. Starbucks is known for its high knowledge employees. Human capital is the main asset for most companies and they are provided with great benefits, stock options, retirement accounts, and competitive pay. Good human capital translates into great customer service. I talked to my friends about working at Starbucks and they both said it
With clear core values towards providing quality coffee, the best service, and atmosphere, Starbucks has enjoyed great success since it was founded 30 years ago. The company has being doing very well for last 11 years with 5% or more store sales increase, even with the rest economy still reeling from the post-9/11 recession. However recent research, conducted to Starbucks, have showed some concerns regarding company’s problem meeting customers’ expectations.
Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With it’s humble roots firmly planted in Seattle Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to tactical planning. It was through tactical planning that the management team behind Starbucks was able to be so wildly successful. By utilizing their strengths, and capitalizing on trends, as well as periodically evaluating weaknesses and threats, this little coffee joint has become America’s most enjoyable place to get coffee.
Every restaurant is always responsible for filling up available positions. When it comes to recruiting employees McDonald’ uses several techniques and many of the positions they offer are advertised within McDonald’s restaurants. McDonald’s has one of the best recruitment histories in hiring quality staff that provides that outstanding service to consumers. Some of the methods used to recruit and be able to select is through ...
A company's understanding and use of organizational behavior concepts can make or break it. Just as important, if a company ignores these same concepts, it can easily spell disaster.
...tion, the market for beer and coffee is very potential for further investment. However, participation in a new business area always has risk. The process urges VINAMILK to cooperate with other companies and corporations, who have experience in this area, in order to increase its competitiveness through learning experience in management, marketing, products distribution, enhancing capability of cooperation and raising capability of export etc. Otherwise, the company might suffer from a constant loss.
Caf? Expresso, as the first mover in the coffeehouse marketplace, which has expanded quickly and become one of the ?big three? players in the global coffee shops chain. However, recently this company is continuously facing a lot of problems in terms of its staff, easy-copied business model and product range, resulting this company lost its leading position to the number three. Therefore, its adjusted visionary goal is ?return Caf? Expresso to the number one position in the marketplace? (Beardwell, 2010). To achieve this goal, Caf? Expresso identifies ?the coffee drinking experience? is significant to achieve competitive advantage and customer value-added, which was delivered through three key elements (graph 1),
Consumer motivations to branded coffee shops are most influenced by three factors which is past experience or familiarity, convenience of location or travel and friends or family or with friendly staff, high quality of coffee and food, good atmosphere and good reputation the most important aspects for branded coffee shops.
My coffee shop will be a friendly environment for all people to come in and enjoy. The coffee shop will have plenty of space. Te shop will be able to donate to these different organizations around the area. Also, my employees will have b treated fairly and with respect. Nobody wants to work for a place that you cannot be yourself. The employees will be able communicate with each other to get the job done. I want my employees to be happy to come to work. If employees are not happy to come to work they will not do a good job. The environment will be so great. When the customer come in they will feel the atmosphere and will know what type of people work for the coffee shop. Also, I want my employees to be able to talk to me about anything; this is why I have an Open Door Policy. This will help to keep this in order at all times. Within my company the legal HR practices will be used to the best of my ability.
The difference between the skills needed on the job and those possessed by applicants, sometimes called the skills-gap, is of real concern to human resource managers and business owners looking to hire competent employees. While employers would prefer to hire people who are trained and ready to go to work, they are usually willing to provide the specialized, job-specific training necessary for those lacking such skills. Most discussions concerning today’s workforce eventually turn to employability skills. Finding workers who have employability or job readiness skills that help them fit into and remain in the work environment is a real problem. Employers need reliable, responsible workers who can solve problems and who have the social skills and attitudes to work together with other workers. Creativity, once a trait avoided by employers who used a cookie cutter system, is now prized among employers who are trying to create the empowered, high performance workforce needed for competitiveness in today’s marketplace. Employees with these skills are in demand and are considered valuable human capital assets to companies. Employability skills are those basic skills necessary for getting, keeping, and doing well on a job. These are the skills, attitudes and actions that enable workers to get along with their fellow workers and supervisors and to make sound, critical decisions. Unlike occupational or technical skills, employability skills are generic in nature rather than job specific and cut across all industry types, business sizes, and job levels from the entry-level worker to the senior-most position. Job readiness skills are clustered into three skill sets: basic academic skills, higher order thinking skills, personal qualities Employability skills are those basic skills necessary for getting, keeping, and doing well on a job. Employability skills are teachable skills.