Factors of Tactical Planning and SWOT Analysis of Starbucks

2365 Words5 Pages
bulb-icon

Recommended: External factors affecting the Starbucks

Factors of Tactical Planning and SWOT Analysis of Starbucks

Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With it’s humble roots firmly planted in Seattle Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to tactical planning. It was through tactical planning that the management team behind Starbucks was able to be so wildly successful. By utilizing their strengths, and capitalizing on trends, as well as periodically evaluating weaknesses and threats, this little coffee joint has become America’s most enjoyable place to get coffee.

Like many other organizations, executives at Starbucks realized the importance of planning. Planning involves making sound business decisions and goals for the company, specific divisions, a store, and for individuals (Bateman-Snell, 2004, p. 108). Starbucks’ executives have defined their business with the mission statement to “establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow” (Starbucks mission statement). Executives have found various ways of increasing their market by examining alternative paths to conduct their business. Most recently they are marketing to the younger generation by allowing them to download music and drink coffee at the same time. Tactical, or operational, planning involves breaking the mission statement into more specific goals and creating plans that are related to lower levels of the company (Bateman-Snell, 2004, p. 112). These plans are most often thought of by middle management and are developed into goals for sales, marketing, advertising, human resources, accounting, and financing. These goals will reinforce the company’s predetermined goal and help Starbucks achieve their desired success.

There are factors that can influence the tactical planning at Starbucks that can be to their benefit, or to their detriment. Globalizing Starbucks has made drastic changes in their human resource demands, financial requirements, and their marketing strategies. Pricing at Starbucks has been affected by the economy due to a raise in the price of green coffee beans used for espresso drinks, an...

... middle of paper ...

...ty of Phoenix, Resource, MGT/330-Management: Theory, Practice, and Application Web site: https://ecampus.phoenix.edu/secure/

resource/resource.asp

Starbucks mission statement. Retrieved October 18, 2004, from http://www.starbucks .com/aboutus/environment.asp

Bean counters: Starbucks to raise its prices. Houston Chronicle, September 29, 2004, 3.

Job center. Retrieved October 18, 2004, from http://www.starbucks.com/aboutus/ jobcenter.asp

Starbucks Awards & Accolades. Retrieved October 19, 2004, from http://www.starbucks .com/aboutus/recognition.asp

Robert Struckman., Café Grande, The Missoulian. Missoula, Mont.: Sep 08, 2004. Pg. B1

Paula Moore. Independents' day, Coffee shops take on Starbucks for market share, The Denver Business Journal. Denver: Jul 30, 2004. Vol. 56, Iss. 2; p. A17

Sarah Hale Meitner. Starbucks' Expansion in Orlando, Fla.-Area Market Doesn't Faze Smaller Rival, Knight Ridder Tribune Business News. Washington: Oct 6, 2003. pg. 1

John Reinan, Staff Writer. Ready to lock horns; No. 2 Caribou Coffee is setting its sights on market leader Starbucks.; [METRO Edition] Star Tribune. Minneapolis, Minn.: Jan 26, 2004. pg. 1.D

Show More
Related

  • Starbucks in the Australian Market

    1319 Words  | 3 Pages

    Companies all over the world varies but yet shares a common challenge, that is to solve problem not only effectively and efficiently but also creatively. The P-O-L-C framework which stands for Planning, Organising, Leading and Controlling plays a major role in both the company’s survivability and success. The SWOT analysis looks at both internal and external factors that can affect the Starbucks’s performance. The purpose of this report is to define and analyse how Starbucks respond and should have respond to the change of its external environment on the cofee market,This report will also identify and disscuss how The P-O-L-C framework and can help starbucks to compete and reduce the loss of their failing peformance in the Australian market and how SWOT analysis helps to define some externalities that can be a threat to Starbucks.

    Read More

  • Ancient Greeks in the Hellenistic Age

    2122 Words  | 5 Pages

    The land of Greece occupied the southern portion of the Balkan Peninsula. It was covered with 75% mountains about 30% cultivatable lands. These mountains were a barrier for a trade and travel, and separated people from one another. Greece lacked raw materials, which made for sea travel. With a lot of sea travel Greeks found other lands and cultures. Greeks learned from Mesopotamia city-states that the most powerful city controlled the towns and villages. The technique of making cast copper came to Greece around 3000 B.C. and by 2500 B.C. the use of bronze became widespread throughout Greece. The Bronze Age marked a turning point in Greek social an...

    Read More

  • Egg And The Sperm Analysis

    210 Words  | 1 Pages

    The article The Egg and the Sperm: How Science has constructed a Romance Based on Stereotypical Male-Female Roles by Emily Martin explains the social constructs of stereotypes and how they are central to our perception of the world around us. Culture is something that shapes how even biological scientists describe what they discover about the natural world. Furthermore, Martin takes a deeper look into the scientific accounts of reproductive technology.

    Read More

  • How Did Ancient Greece Influence Western Civilization

    702 Words  | 2 Pages

    The geography of greece led to the development of economic, governments, and literature. Greece is part of the Balkan peninsula, which extend southward toward the Mediterranean sea. Mountains divide the peninsula into valleys. The Greeks farmed the valleys or lived on the island, so they can never really build an empire like the Egyptians or China Shang dynasty. This results in Greek's city-states meaning that each villages evolve into building their own form of governments. For example Sparta was a Greek city-state that develop democracy. This not only help make the government it also help the nation develop economically. The Mediterranean sea promoted farming

    Read More

  • Starbucks’ Three Year Strategic Plan

    2697 Words  | 6 Pages

    Shah, A. J., Hawk, T. F., & A, T. A. (2011). Starbucks' Global Quest in 2006: Is the Best Yet to Come. In A. A. Marcus, Management Strategy: Achieving Sustained Competitive Advantage (pp. c468-c495). New York: McGraw-Hill.

    Read More

  • Greece's Culture

    1788 Words  | 4 Pages

    Welcome to Greece. You are about to embark on a 10 day journey through one of the finast historical sites in the world. As we begin our journey you will be imersed in history and modern day culture. Greece is unlike many other places, a place where the ancient and modern worlds stand side by side. The Greek peninsula, covering an area of 131,944 square kilometers with a population of roughly 10,000,000 people. Greece is made up of the mainland and the islands. On this tour you will see facinating parts of both.

    Read More

  • Business Analysis Of Starbucks

    1573 Words  | 4 Pages

    Starbucks, the world premier roaster and retailer of coffee since its inception in 1987, operates a global chain of coffee stores today. Though hit hard during the 2008-2009 recession, with the help of the company’s powerful CEO, Howard Schultz, Starbucks endured great changes in their operations and overcome the hardship. The company’s sales accumulated to roughly $12 million dollars in fiscal year 2015 proving that the Starbucks brand and image a sustainable one. With great focus on values, customer service, and social and economic responsibility, Starbucks is excelling as the number 1 coffee retailer today.

    Read More

  • Greece: A Note On The History Of Greece

    1470 Words  | 3 Pages

    As of 2014, Greece reports to have a population of 10,775,643. The majority of the population from ages 0-14 is 14%, 15-24 is 10%, 25-54 is 43%, 55-64 is 13% and 65+ is 21%.

    Read More

  • What Is Starbucks Supply Chain Strategy

    1078 Words  | 3 Pages

    Starbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013).

    Read More

  • Starbucks Case Study

    1287 Words  | 3 Pages

    With clear core values towards providing quality coffee, the best service, and atmosphere, Starbucks has enjoyed great success since it was founded 30 years ago. The company has being doing very well for last 11 years with 5% or more store sales increase, even with the rest economy still reeling from the post-9/11 recession. However recent research, conducted to Starbucks, have showed some concerns regarding company’s problem meeting customers’ expectations.

    Read More

  • Greek Culture In The Odyssey

    218 Words  | 1 Pages

    Greece is a Country in the Mediterranean Sea that, according to The Cultures and World of Greece, is “about the same size as England or Alabama” (DuBois 7). Also, “Greece is covered in mountains for about ¾ of its land mass.” (DuBois 7). The land area of Greece, according to DuBois, consists of 2,600 islands scattered across the country’s surrounding seas (7). Some of these islands and deserts are home to Greece’s ample amount of wildlife and vegetation. In the book, The Cultures and World of Greece, it states that, “Greece has about 6,000 species

    Read More

  • Research Paper On American Sign Language

    260 Words  | 1 Pages

    American sign language has been around for just over two hundred years. The founders of the language are Laurent Clerc and Thomas Hopkins Gallaudet. These two men paved the way of ASL(American Sign Language), their determination and passion for the deaf community. Their skills meshed perfect together, though the journey of giving deaf americans a way to communicate with each other and live a life full of laughter and love.

    Read More

  • Greek Influence In Ancient Greece

    1057 Words  | 3 Pages

    The Greeks also impacted how we live our daily lives. One way they did this was by creating Democracy. In Greek democracy, citizens were allowed to assemble, vote on leaders, and discuss matters at hand. This form of government has grown to become the very thing that almost 167 countries have been built on (Teachers’ Curriculum Institute, 2013). Another thing that has been influential on western society is Greek warfare strategies. Greece is a country almost completely surrounded by water and this caused for many overseas wars. In turn, the Greeks formed a very strong and powerful navy. The Greeks enable the use of giant armoured ships called Triremes to sail through Mediterranean waters (Britton, 2014). This is what caused for so many countries to form their own due to the success of the Greek navy. Not only this, but the Greeks influenced how we construct and design many of our important buildings. The Greeks took much pride in their sculptures and buildings. They spent years, even centuries, on perfecting their masterpieces. Their simple style shows itself in lots of important buildings in modern society. For instance, the Greek Corinthian Columns can be found inside and outside of the U.S. Capitol and the Supreme Court buildings (Britton, 2014). Moreover, the Greeks invented mythology, to help them explain and understand the chaotic world around them. They worshiped gods and

    Read More

  • Similarities Between Hades And Persephone

    97 Words  | 1 Pages

    Greece is home to beautiful architecture, delectable foods, influential history especially greek myths In the myth of Hades and Persephone, Hades, God of the Underworld, falls in love with Persephone the moment he sees her. Hades told his brother Zeus, God of the Sky, about Persephone and together they planned to trap her. While Persephone was playing with her friends, Hades and Zeus caused the ground to slit beneath her. Persephone was sent to the underworld and was made Hades’s wife. There are many beautiful sights to see, but Greece is my top choice place to

    Read More

  • Starbucks Reflection Paper

    786 Words  | 2 Pages

    When I saw this discussion, I couldn’t help but think of Starbucks and the impact they’ve made throughout their 45 years of establishment. I worked with them for about 7 years and saw how unique they were from your everyday coffee and latte spots. A retail company with thousands of coffee shops in the US as well as in other countries, this particular retailer has been able to catch the eyes of all ages as well as locations throughout the world. For example, today college students utilize Starbucks locations to study rather than go to a nearby library. Starbucks is also known for its best coffee and espresso drinks (Latte or Frappuccino) and with one of its delicious espresso 's any student or just a person stopping in to enjoy its lounge area where there is free Wi-Fi is awesome! Starbucks lifecycle has made a 360 turn around and been revamped twice to accommodated the growing market. Customizing their brand to fit more in with everything and not just one thing. By doing this they’ve created multiple product lifecycles within their own lifecycle as a corporate company.

    Read More

More about Factors of Tactical Planning and SWOT Analysis of Starbucks

Open Document